Adobe Firefly vs Lovart (2026): which should you pick?

Pick Adobe Firefly if

• Fits if you already work in Photoshop or Premiere and want the credits to work there too
• Works for commercial work where you care where the training data came from

Look elsewhere if

• Not for you if you want leftover credits to carry over, since they reset each month
• Skip it if you need partner-model output covered, as Adobe's assurance is for its own models and IP indemnity is enterprise only
• Tight if video is the main job, as Standard stops at about 20 five-second clips
• Watch out: team plans cost the same per license but need an annual commitment
• Skip it if you want an iPad app or a Firefly desktop app, as the iOS app is iPhone only

Pick Lovart if

• Fits if you want brand images and short videos made from a written brief
• Works for a solo designer or marketer, as accounts are for one person

Look elsewhere if

• Skip it if you want a price to count on: Pro and Ultimate are first-year discounts of 50% and 45%
• Tight if you stay free: sign-up credits, with the amount not shown
• Watch out: monthly credits do not roll over, and unlimited relaxed generations are a one-time perk
• Watch out: Starter allows 2 delegated tasks a day, and the Team plan has no published price

Adobe Firefly

• Monthly credits reset on the billing date and do not roll over; video, audio and partner models all draw on them.
• Team versions of Pro, Pro Plus and Premium cost the same per license but need an annual commitment, billed monthly.
• Adobe's commercial-use assurance covers its own models; you are responsible for partner-model output, and IP indemnity is for enterprise plans.
• The iOS app is listed for iPhone only, not iPad.

Lovart

• The Pro and Ultimate prices shown are first-year discounts of 50% and 45%; they renew at $74 and $166 a month.
• Subscription credits do not roll over, and unlimited relaxed generations are a one-time benefit per account that expires after 31 or 180 days.
• Accounts are for one person; tasks run on up to 2 desktop browsers and 1 mobile browser at once.
• The Team plan has no published price on the page.

Adobe Firefly

Image generation and editing

Generate Image, Generative Fill and Generative Expand add, remove or extend content, and are unlimited on every paid plan.

Video generation and editing

Make clips from text or images, add or remove objects and swap backgrounds in existing video, and upscale footage with Topaz Astra.

Audio tools

Generate sound effects, music and speech, and translate audio or video into more than 20 languages.

Partner models

Models from Google, OpenAI, Flux, Luma, Runway and others run inside Firefly and draw on the same monthly credits.

Firefly Boards

Mood board and storyboard tools combine generated images, uploads, colors and fonts; paid plans include unlimited use of Firefly Boards.

Credits across Adobe apps

The same generative credits work in Photoshop, Illustrator, Premiere, Lightroom and Adobe Express as well as the Firefly web and mobile apps.

Lovart

Arti design agent

A personal design agent, marked beta, that runs delegated tasks, canvas check-ups and design research each day within plan limits, and keeps memory and feedback revisions.

Many generation models

Plans list access to models including Nano Banana Pro, GPT Image 2.6, Seedream 5.5 and Seedance 2.5 Flash for images and video.

Brand kits

Plans include 5 to 100 saved brand kits for keeping assets on brand.

Credits and relaxed generation

Fast generations spend monthly credits that reset each cycle; higher plans add unlimited slower generations on selected models for a fixed period.

Commercial license

Every paid plan lists a commercial license for what is generated.

Team plan

Accounts are for individual use, and a separate Team plan covers multiple users; its price is not shown.

Adobe Firefly

• Free$0

  A daily allowance of image, video and audio generations that refreshes each day.

• Firefly Standard$9.99

  per month for 2,000 credits, billed monthly

  Unlimited standard image and vector features; credits cover up to 20 five-second videos or 100 minutes of music.

• Firefly Pro$19.99

  per month for 4,000 credits, billed monthly

  Up to 40 five-second videos, plus Photoshop on web and mobile and Adobe Express Premium.

• Firefly Pro Plus$49.99

  per month for 10,000 credits, billed monthly

  Up to 100 five-second videos, 33 minutes of video translation and 500 minutes of music a month.

• Firefly Premium$199.99

  per month for 50,000 credits, billed monthly

  Unlimited use of the Firefly Video Model, plus credits for partner models and audio.

• Creative Cloud Pro$69.99

  per month, billed annually

  The Creative Cloud suite of 20+ apps, which includes Firefly with 4,000 credits a month.

Lovart

• Starter$16

  per month, billed annually ($19 billed monthly)

  2,000 fast-generation credits a month, 2 delegated tasks a day, 2 concurrent tasks, 5 brand kits and a commercial license.

• Basic$27

  per month, billed annually ($32 billed monthly)

  3,500 credits a month, 4 delegated tasks a day, 4 concurrent tasks, 10 brand kits, plus unlimited relaxed generations on Nano Banana Pro (1K) for 180 days.

• Pro$74

  per month at renewal, billed annually, after a first year at $45

  11,000 credits a month, 8 delegated tasks a day, 8 concurrent tasks, 30 brand kits and 10% off credit refills. The advertised first-year price is $45 a month.

• Ultimate$166

  per month at renewal, billed annually, after a first year at $109

  27,000 credits a month, 10 delegated tasks a day, 10 concurrent tasks, 100 brand kits and 10% off credit refills. The advertised first-year price is $109 a month.

Adobe Firefly

No public discounts listed.

Lovart

• Annual discount

  Annual billing discount

  The page marks 16% off on Starter and Basic when billed annually, and first-year discounts of 50% on Pro and 45% on Ultimate.