Lovart vs Midjourney (2026): which should you pick?

Pick Lovart if

• Fits if you want brand images and short videos made from a written brief
• Works for a solo designer or marketer, as accounts are for one person

Look elsewhere if

• Skip it if you want a price to count on: Pro and Ultimate are first-year discounts of 50% and 45%
• Tight if you stay free: sign-up credits, with the amount not shown
• Watch out: monthly credits do not roll over, and unlimited relaxed generations are a one-time perk
• Watch out: Starter allows 2 delegated tasks a day, and the Team plan has no published price

Pick Midjourney if

• Fits if you want stylized images and will put time into steering the prompt
• Works for heavy users on Standard, where slower Relax-mode image jobs are unlimited

Look elsewhere if

• Skip it if you want to try before paying, as there's no free plan or trial
• Not for you if your images must stay private, since Stealth Mode needs Pro at $48 a month; Basic and Standard images go in the public gallery
• Tight if you're on Basic: about 200 fast minutes, no Relax mode, and unused time doesn't roll over
• Watch out: companies earning over $1 million a year must be on Pro or Mega to use images commercially
• Watch out: plan details come from a third-party summary, as Midjourney's own pages turned our reader away, and there's no phone app or API

Lovart

• The Pro and Ultimate prices shown are first-year discounts of 50% and 45%; they renew at $74 and $166 a month.
• Subscription credits do not roll over, and unlimited relaxed generations are a one-time benefit per account that expires after 31 or 180 days.
• Accounts are for one person; tasks run on up to 2 desktop browsers and 1 mobile browser at once.
• The Team plan has no published price on the page.

Midjourney

• Midjourney's own pricing and help pages turned away our reader, so plan details come from a third-party summary edited June 5, 2026.
• Basic has no Relax mode, so every job draws on its monthly fast time, and unused fast hours do not roll over.
• Private generation (Stealth Mode) starts at Pro; on Basic and Standard, images appear in the public gallery.
• Companies with more than $1 million in yearly gross revenue must be on Pro or Mega to use images commercially.

Lovart

Arti design agent

A personal design agent, marked beta, that runs delegated tasks, canvas check-ups and design research each day within plan limits, and keeps memory and feedback revisions.

Many generation models

Plans list access to models including Nano Banana Pro, GPT Image 2.6, Seedream 5.5 and Seedance 2.5 Flash for images and video.

Brand kits

Plans include 5 to 100 saved brand kits for keeping assets on brand.

Credits and relaxed generation

Fast generations spend monthly credits that reset each cycle; higher plans add unlimited slower generations on selected models for a fixed period.

Commercial license

Every paid plan lists a commercial license for what is generated.

Team plan

Accounts are for individual use, and a separate Team plan covers multiple users; its price is not shown.

Midjourney

Text-to-image with V8 models

V8.1 became the default model in June 2026 and V8.2 followed in July, with an HD setting that renders at a higher resolution.

Image editing

The V8.2 edit model changes images from written instructions, fills or replaces chosen areas, extends the canvas and takes up to four reference images.

Image-to-video

Any image, including an uploaded one, can be animated into short clips that can be extended, looped or given a set end frame.

Personalization and moodboards

Rating images builds a personal style profile, and moodboards or style references steer new images toward a chosen look.

Conversational mode

A text and voice mode on the website takes requests in plain language and can use the reference images and settings already in place.

Organize page

Past jobs can be searched, filtered and sorted into folders on the website.

Lovart

• Starter$16

  per month, billed annually ($19 billed monthly)

  2,000 fast-generation credits a month, 2 delegated tasks a day, 2 concurrent tasks, 5 brand kits and a commercial license.

• Basic$27

  per month, billed annually ($32 billed monthly)

  3,500 credits a month, 4 delegated tasks a day, 4 concurrent tasks, 10 brand kits, plus unlimited relaxed generations on Nano Banana Pro (1K) for 180 days.

• Pro$74

  per month at renewal, billed annually, after a first year at $45

  11,000 credits a month, 8 delegated tasks a day, 8 concurrent tasks, 30 brand kits and 10% off credit refills. The advertised first-year price is $45 a month.

• Ultimate$166

  per month at renewal, billed annually, after a first year at $109

  27,000 credits a month, 10 delegated tasks a day, 10 concurrent tasks, 100 brand kits and 10% off credit refills. The advertised first-year price is $109 a month.

Midjourney

• Basic$8

  per month, billed annually ($10 billed monthly)

  About 3.3 hours (200 minutes) of fast GPU time a month and no Relax mode; SD video only.

• Standard$24

  per month, billed annually ($30 billed monthly)

  15 fast GPU hours a month plus unlimited image jobs in the slower Relax mode.

• Pro$48

  per month, billed annually ($60 billed monthly)

  30 fast GPU hours, Stealth Mode for private images, unlimited SD video in Relax mode and 12 fast jobs at once.

• Mega$96

  per month, billed annually ($120 billed monthly)

  60 fast GPU hours a month, with everything in Pro and more video jobs at once.

Lovart

• Annual discount

  Annual billing discount

  The page marks 16% off on Starter and Basic when billed annually, and first-year discounts of 50% on Pro and 45% on Ultimate.

Midjourney

No public discounts listed.