Agorapulse vs Orlo (2026): which should you pick?
As of Nov 13, 2026, Agorapulse grades higher than Orlo: 2.2 against 1.6 out of 4.0.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
Agorapulse grades higher on the free plan, features and platforms. Orlo grades higher on value for money. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Agorapulse
Social media inbox, publishing and ROI reports, priced per user
Which one is for you
Pick Agorapulse if
- Fits if your team spends most of the day answering comments and DMs
- Works for marketers who have to show the revenue social brings in
Look elsewhere if
- Pricey if you're a small team, at $79 a month for each person on yearly billing, $99 monthly
- Skip it if X is a big channel for you, as full X management is an add-on through sales
- Not for you if you were counting on the free plan, which went in July 2026; the Archie AI plan only creates posts
- Tight if you run more than 10 profiles, as each extra one costs $10 a month on yearly billing, $15 monthly
- Watch out: listening, benchmarking and employee advocacy are add-ons sold through a demo, and moderation rules need Advanced at $149
Pick Orlo if
- Fits if you run social or customer messages for a council, health trust or university
- Works for teams that need archiving and a shared inbox across channels
Look elsewhere if
- Not for you if you want a price before talking to sales, as none is published
- Not for you if you're a small business, which isn't its stated audience
- Skip it if you want to try it first, because no trial or free plan is listed
- Watch out: social, community voice and customer service are chosen and priced as separate modules
How we grade them
| 2.2GPAAgorapulseFair | 1.6GPAOrloWeak | |
|---|---|---|
| Value for money | DStandard is $79 a user a month billed yearly with 10 profiles, so two people pay $158 a month and three $237. That puts it in this category's dearest tenth, which starts at $99. The inbox and ROI reports are what you're paying for. | CNo price is published: the pricing page asks you to pick a sector and request a quote, so there's nothing to set against the category's middle of $24.99. |
| Free plan and trial | CThe free plan was withdrawn on July 6, 2026. What's left is a 30-day trial with no card, and a free Archie AI plan that only creates posts through Archie, for four networks. | FNothing free on the pricing page and no trial listed. |
| Features | BAn inbox with moderation rules and Google reviews, a shared calendar, approvals on every plan, ROI reports and an MCP server. Nothing in the listing shows a gap in the core job, though full X management and listening are add-ons. | CScheduling, unified inbox, media monitoring, surveys, chatbot and live chat, and archiving. It's a wide public-sector product, and its modules are priced separately. |
| Ease of use | CThere's no App Store rating on record for us to go by, and you'll connect profiles and set up moderation rules to get the most from it. So it gets the ordinary grade. | CNo store rating on record. A multi-module platform sold through quotes, so expect onboarding. |
| Platforms and integrations | BWeb, iPhone and Android, with Canva, Google Analytics, Bitly, Zapier, HubSpot, Salesforce, Slack and Microsoft Teams. No desktop app, which an A needs. | CWeb only, though it connects to Instagram, Facebook, LinkedIn, Nextdoor, TikTok, X, YouTube and WhatsApp. |
| Best for | teams buried in comments and DMs | social, inbox and listening for councils and public bodies |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Agorapulse and Orlo. How we grade
Where they differ
- Orlo also covers surveys and chatbots.
At a glance
| Agorapulse | Orlo | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $79 per user / month, billed annually ($99 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 30-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Agorapulse | Orlo |
| Price read from | agorapulse.com | Not confirmed |
| Checked | Oct 17, 2026 | Nov 13, 2026 |
Worth knowing
Agorapulse
- Each user pays the full plan rate, and each plan includes 10 social profiles; extra profiles cost $10 a month each billed annually ($15 monthly).
- The free plan was withdrawn on July 6, 2026; the free Archie AI plan left in its place only creates posts through Archie and covers four networks.
- Full X (Twitter) management is sold as a separate X Lite or X Plus add-on through sales.
- Listening, competitive benchmarking and employee advocacy are add-ons sold through a demo.
Orlo
- No prices are published; the pricing page asks you to pick a sector and request a quote.
- It is built for public sector organizations, so a small business is not its stated audience.
- Modules (social, community voice, customer service) are chosen separately when pricing.
Key features
Agorapulse
- Social inbox
- Comments, DMs and Google Business Profile reviews from every network land in one inbox, with translation, contact history and automated moderation rules.
- Publishing calendar
- Posts to Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky and Google Business Profile are planned on one calendar, with CSV bulk upload of 200 posts.
- Approvals and shared calendars
- Simple approvals for teammates or clients on every plan; calendars shared with outside reviewers (5 on Professional, unlimited on Advanced) and multi-step approvals on Custom.
- Reports and ROI
- Profile, post and community reports with PDF and white-label exports; Advanced adds ads reporting, PowerPoint exports and an ROI report linking posts to revenue.
- AI writing and MCP
- An AI assistant writes captions and alt text, and ChatGPT or Claude can connect through Agorapulse's MCP server.
- Integrations
- Canva, Google Drive, Bitly and Google Analytics in the composer and reports, plus Zapier, HubSpot, Salesforce, Slack, Microsoft Teams and Looker Studio.
Orlo
- Scheduling and publishing
- Multi-channel scheduling with a content calendar, AI alt text and hashtag generation, and approval, auditing and lockdown controls.
- Unified inbox
- Brings social messages and other digital conversations into one inbox, with AI prioritization and automated responses.
- Listening and media monitoring
- Tracks public sentiment and emotion, and measures public trust, as part of its Voice of the Community module.
- Surveys
- Builds and promotes surveys and reports on the results alongside social and listening data.
- Chatbot and live chat
- An AI chatbot and live chat for answering resident queries, with CRM integration.
- Analytics and archiving
- Pulls analytics from all connected platforms; archiving of posts is included as standard.
Plans
Agorapulse
Standard$79
per user / month, billed annually ($99 billed monthly)
10 social profiles, unlimited scheduling, the social inbox, basic reports with branded exports and 6 months of data.
Professional$119
per user / month, billed annually ($149 billed monthly)
Adds link in bio, calendar notes, ad comment moderation, post and inbox assignments, team reports and 12 months of data.
Advanced$149
per user / month, billed annually ($199 billed monthly)
Adds labels, saved replies, moderation rules, bulk actions, unlimited shared calendars, ads and ROI reports and 24 months of data.
CustomCustom
Unlimited profiles, AI reply suggestions, SSO, custom roles, multi-step approvals, the reports API and a customer success manager.
Orlo
Pricing could not be confirmed. See orlo.tech.
Ways to pay less
Agorapulse
- Annual discount
Up to 20% off with annual billing
Annual billing brings Standard to $79 a user a month from $99, Professional to $119 from $149 and Advanced to $149 from $199.
- Nonprofit
Special pricing for nonprofits
Agorapulse's pricing FAQ says nonprofits can get a plan at a special price by contacting the company; no figure is published.
Orlo
No public discounts listed.
Common questions
Which is cheaper, Agorapulse or Orlo?
As of Nov 13, 2026, Agorapulse starts at $79 per user / month, billed annually ($99 billed monthly), and Orlo has no price we could confirm.
Which has a free plan, Agorapulse or Orlo?
As of Nov 13, 2026, neither Agorapulse nor Orlo has a free plan. Agorapulse has a free trial.
Which platforms do Agorapulse and Orlo run on?
As of Nov 13, 2026, only Agorapulse lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.