Ahrefs vs URL Profiler (2026): which should you pick?

Pick Ahrefs if

• Fits if most of your SEO time goes on backlinks and what's ranking for rivals
• Works for site owners who only need data on their own verified site, which Ahrefs Free covers

Look elsewhere if

• Skip it if you want daily rankings, as Rank Tracker updates weekly on every plan
• Pricey if you're a small business, at about $107.50 a month for Lite even paid yearly
• Tight if you research a lot on Lite, where each user gets 1,000 credits a month; Starter gets 200
• Pricey if you add people: each plan has one user, and extras cost $40 to $80 a month, capped at 2, 5 or 10
• Watch out: AI writing tools start at $99 a month on top, and there's no trial of any paid plan

Pick URL Profiler if

• Fits if you audit long backlink lists for a penalty clean-up
• Works for building a content inventory of a site in one spreadsheet

Look elsewhere if

• Watch out: its pages still list PageRank, Alexa and Google+, and the newest update post is from November 2019
• Not for you if you don't have Moz, Majestic or Ahrefs API access, which the link metrics need
• Tight if you're on Solo, with 1 desktop device and 5,000 URLs per import
• Skip it if your computer is short on memory, as it needs 3 GB free and most desktops manage 50,000 to 100,000 URLs a run

Ahrefs

• Rank Tracker updates rankings weekly on every plan the pricing page lists.
• Lite caps each user at 1,000 credits a month for reports; Starter has 200 and cannot add users or add-ons.
• Each plan includes one user; extra users cost $40, $60 or $80 a month and are capped at 2, 5 or 10.
• AI writing tools (Content Kit) start at $99 a month, and Project Boosts cost $20 or $200 a month per project.

URL Profiler

• Link metrics come through Moz, Majestic and Ahrefs API access that you connect yourself.
• Solo is limited to one device, desktop only, and 5,000 URLs per import.
• It needs at least 3 GB of free memory; the vendor says most desktops handle 50,000 to 100,000 URLs per run.
• Its pages still list sources such as PageRank, Alexa and Google+, and the newest update post on its blog is dated November 2019.

Ahrefs

Site Explorer

See the backlinks, organic keywords and top pages of any website, with history going back 6 months to 5 years by plan.

Keywords Explorer

Find keyword ideas with volume and difficulty; Standard and above add AI suggestions, clusters, search intents and translations.

Site Audit

Crawl your sites for 170+ technical and on-page SEO issues, using 100,000 to 1.5 million crawl credits a month by plan.

Rank Tracker

Track 750 to 5,000 keywords on the self-serve plans, with rankings updated weekly.

Brand Radar and AI prompts

Plans track 5 to 20 of your own prompts in AI chat tools daily. Brand Radar AI, for researching any brand's AI mentions, starts at $199 a month.

API and MCP server

Every plan from Lite includes API and MCP access, capped at 100 to 500 rows per request below Enterprise.

URL Profiler

Bulk link metrics

Pulls domain and URL metrics for thousands of URLs at once from the Moz, Majestic and Ahrefs APIs.

Unnatural link audits

Scores each backlink for a penalty clean-up, giving the reasons behind each score, and checks anchor text.

Content audits

Builds a content inventory with readability scores, topic, sentiment and Google Analytics visit data for each page.

Technical checks

Returns the HTTP status and final redirect target of each URL, robots and canonical access, and Google PageSpeed scores.

Contact and social data

Finds email addresses on a site and in WHOIS records, plus a domain's social accounts, for outreach lists.

Ahrefs

• Ahrefs Free$0

  Limited Site Explorer and Site Audit for websites you verify as yours. No Keywords Explorer or Rank Tracker.

• Starter$29

  per month, billed monthly

  200 report credits a month, with Keywords Explorer, Rank Tracker and Site Audit. Monthly only; no extra users or add-ons.

• Lite$129

  per month, billed monthly

  1 user, 5 projects, 750 tracked keywords, 6 months of history, 1,000 credits a month, 100,000 crawl credits, API and MCP access.

• Standard$249

  per month, billed monthly

  1 user, 20 projects, 2,000 tracked keywords, 2 years of history, unlimited credits, Content Explorer and keyword clusters.

• Advanced$449

  per month, billed monthly

  1 user, 50 projects, 5,000 tracked keywords, 5 years of history, 1.5 million crawl credits and Looker Studio integration.

• Enterprise$1,499

  per month, annual commitment required

  From 3 users, 100 projects, unlimited history, uncapped API, SSO and audit log. Sold through sales.

URL Profiler

• Solo$19.95

  per month, billed yearly ($29.95 billed monthly)

  1 device licence, desktop only, up to 5,000 URLs per import and unlimited URLs a month.

• Pro$25.95

  per month, billed yearly ($39.95 billed monthly)

  2 device licences on a desktop or server, up to 1,000,000 URLs per import.

• Agency$64.95

  per month, billed yearly ($99.95 billed monthly)

  20 device licences for up to 20 users employed by the agency, up to 1,000,000 URLs per import.

Ahrefs

• Annual discount

  Save up to 17% by paying annually

  Ahrefs' pricing page offers up to 17% off for annual billing on Lite, Standard and Advanced. Existing monthly customers switch by contacting support.

URL Profiler

• Annual discount

  Save 35% with yearly billing

  URL Profiler's pricing page states a 35% saving for yearly billing: Solo is $19.95 a month billed yearly instead of $29.95 monthly.