Sitebulb vs URL Profiler (2026): which should you pick?

Pick Sitebulb if

• Fits if you want each audit finding ranked by priority with an explanation of what to do
• Works for freelancers auditing sites under 10,000 URLs, from $180 a year on Lite

Look elsewhere if

• Tight if your site is big, as Lite stops at 10,000 URLs per audit and lacks scheduling, comparisons and several reports
• Pricey if you want it in the browser, as Sitebulb Cloud starts at $125 a month and needs at least 2 users
• Skip it if you need keyword research or rank tracking, as it only audits
• Watch out: desktop crawls depend on your computer; Pro's default cap is 500,000 URLs, and more users are from $11 a month each
• Watch out: there's no free plan after the 14-day trial, and paying by invoice or purchase order is for yearly plans only

Pick URL Profiler if

• Fits if you audit long backlink lists for a penalty clean-up
• Works for building a content inventory of a site in one spreadsheet

Look elsewhere if

• Watch out: its pages still list PageRank, Alexa and Google+, and the newest update post is from November 2019
• Not for you if you don't have Moz, Majestic or Ahrefs API access, which the link metrics need
• Tight if you're on Solo, with 1 desktop device and 5,000 URLs per import
• Skip it if your computer is short on memory, as it needs 3 GB free and most desktops manage 50,000 to 100,000 URLs a run

Sitebulb

• Lite caps each audit at 10,000 URLs and lacks scheduling, comparisons and several report types.
• Desktop crawls are limited by the computer: Pro's default cap is 500,000 URLs, raisable to 2 million.
• Sitebulb Cloud is priced separately, from $125 a month, and needs at least 2 users.
• Purchase order and invoice payment is only for yearly plans.

URL Profiler

• Link metrics come through Moz, Majestic and Ahrefs API access that you connect yourself.
• Solo is limited to one device, desktop only, and 5,000 URLs per import.
• It needs at least 3 GB of free memory; the vendor says most desktops handle 50,000 to 100,000 URLs per run.
• Its pages still list sources such as PageRank, Alexa and Google+, and the newest update post on its blog is dated November 2019.

Sitebulb

Prioritized hints

Each audit flags issues against 100+ hints on Lite or 300+ on Pro, ranked by priority and explained in plain terms.

JavaScript crawling

Render JavaScript-heavy sites during a crawl on every plan, at no extra cost.

Audit comparison and scheduling

On Pro, compare audits to see what changed and schedule audits to run automatically, with auto-export to Google Sheets.

Crawl maps and reports

See site structure as visual crawl maps, and on Pro produce customized PDF reports for clients.

Pro-only checks

Pro adds performance and mobile, structured data, hreflang, spelling, accessibility and AMP reports.

MCP access

Connect audits to Claude, ChatGPT and other AI tools through Sitebulb's MCP server, included on every plan.

URL Profiler

Bulk link metrics

Pulls domain and URL metrics for thousands of URLs at once from the Moz, Majestic and Ahrefs APIs.

Unnatural link audits

Scores each backlink for a penalty clean-up, giving the reasons behind each score, and checks anchor text.

Content audits

Builds a content inventory with readability scores, topic, sentiment and Google Analytics visit data for each page.

Technical checks

Returns the HTTP status and final redirect target of each URL, robots and canonical access, and Google PageSpeed scores.

Contact and social data

Finds email addresses on a site and in WHOIS records, plus a domain's social accounts, for outreach lists.

Sitebulb

• Lite$18

  per month, billed monthly

  Desktop, 1 user, 10,000 URLs per audit, 100+ hints, JavaScript crawling, crawl maps and GA, GSC and Sheets integration.

• Pro$42

  per month, billed monthly

  Desktop price for 1 user; more users from $11 a month each. 500,000 URLs per audit, 300+ hints, scheduling, comparisons, PDF reports.

• Sitebulb Cloud$125

  per month and up, billed monthly

  Browser-based cloud crawling for 2+ users, no project limits, recurring crawls and Data Studio integration.

URL Profiler

• Solo$19.95

  per month, billed yearly ($29.95 billed monthly)

  1 device licence, desktop only, up to 5,000 URLs per import and unlimited URLs a month.

• Pro$25.95

  per month, billed yearly ($39.95 billed monthly)

  2 device licences on a desktop or server, up to 1,000,000 URLs per import.

• Agency$64.95

  per month, billed yearly ($99.95 billed monthly)

  20 device licences for up to 20 users employed by the agency, up to 1,000,000 URLs per import.

Sitebulb

• Annual discount

  Save 15% with yearly plans

  Paid yearly, Lite is $180 a year and Pro $425 for 1 user, with extra users at $115.60 a year; Sitebulb Cloud starts at $1,500 a year.

URL Profiler

• Annual discount

  Save 35% with yearly billing

  URL Profiler's pricing page states a 35% saving for yearly billing: Solo is $19.95 a month billed yearly instead of $29.95 monthly.