Amasty SEO Toolkit vs Screaming Frog SEO Spider (2026): which should you pick?

Pick Amasty SEO Toolkit if

• Fits if you run a large Magento 2 or Adobe Commerce catalog
• Works for store teams that want meta tags written from templates instead of by hand

Look elsewhere if

• Skip it if your store isn't on Magento 2.3 or 2.4, or Adobe Commerce
• Pricey if you're on Adobe Commerce, at $649 on-prem or $949 on cloud for the first year
• Not for you if you want to try it first, as there's no trial, only Adobe's 25-day return window
• Watch out: the listing doesn't say if you get the Lite, Pro or Premium edition, and Open Graph tags are Pro
• Watch out: Hyvä and GraphQL packages need an active product or support subscription

Pick Screaming Frog SEO Spider if

• Fits if you're a technical SEO who audits large sites from your own computer
• Works for sites under 500 URLs, which the free version crawls with no time limit

Look elsewhere if

• Skip it if you want keyword research, rank tracking or backlinks, as it only crawls
• Not for you if you'd rather not learn technical SEO terms, XPath or regex
• Tight if your computer is short on memory or storage, since crawl size depends on it, and there's no web or phone version
• Pricey if a team needs it: licences are $279 per user a year, so two people need two
• Watch out: the free version can't save crawls, render JavaScript, schedule audits or connect to Google data

Amasty SEO Toolkit

• Runs only on Magento 2 and Adobe Commerce (2.3 and 2.4); Adobe Commerce editions cost $649 or $949 for the first year.
• It is a yearly subscription; Hyvä and GraphQL compatibility packages need an active product or support subscription.
• The release notes split features across Lite, Pro and Premium editions, such as Open Graph tags in Pro, and the listing does not say which one it sells.
• Marketplace purchases fall under Adobe's 25-day return policy.

Screaming Frog SEO Spider

• Licences are per user and last one year; two people need two licences.
• It is a desktop app, so crawl size depends on the computer's memory and storage.
• The free version cannot save crawls, render JavaScript, schedule audits or connect to Google data.

Amasty SEO Toolkit

One-click SEO analysis

An SEO toolbar on storefront pages shows robots and canonical settings, meta title, description and keywords, H1 tags, image alt tags, links and schema.org tags.

Meta tag templates

Generates meta titles, descriptions, keywords, H1 tags and product descriptions for any store page from templates, with priorities for categories.

Rich snippets

Adds price and stock status, ratings and review counts, breadcrumbs, company name and logo, a site search box and social profiles to search results.

Unique URLs and redirects

Picks one category path for product URLs, redirects to the canonical URL, adds 301 and 404 redirects and rel next/prev tags for paginated pages.

Automatic cross-linking

Replaces chosen keywords with internal or external links automatically, with a limit on the number of links per page.

HTML and XML sitemaps

Builds a dynamic HTML sitemap with a search box and an XML sitemap with images, update frequencies, priorities and hreflang tags.

Screaming Frog SEO Spider

Technical SEO audit

Find broken links, server errors, redirect chains, missing or duplicate titles and descriptions, and directives such as noindex and canonicals.

JavaScript rendering

With a licence, render pages in a built-in Chromium to crawl sites built with frameworks such as React, Angular and Vue.

Custom extraction and search

Pull any data from page HTML with XPath, CSS Path or regex, and search source code across a whole crawl (licence only).

Google and AI integrations

Pull Google Analytics, Search Console and PageSpeed Insights data into a crawl, or run pages through OpenAI and Gemini (licence only).

Scheduling and crawl comparison

Schedule crawls with exports to Google Sheets or run them from the command line, and compare crawls or staging against production.

Site visualisations and sitemaps

See site structure as force-directed and tree diagrams, and generate XML and image sitemaps from a crawl.

Amasty SEO Toolkit

• Magento Open Source$349

  for the first year, then $215 per year

  For Magento Open Source 2.4 stores, sold on the Adobe Commerce Marketplace as a yearly subscription.

• Adobe Commerce (on-prem)$649

  for the first year, then $395 per year

  The same extension for self-hosted Adobe Commerce 2.4 stores.

• Adobe Commerce (cloud)$949

  for the first year, then $575 per year

  The same extension for Adobe Commerce on cloud infrastructure.

Screaming Frog SEO Spider

• Free$0

  Up to 500 URLs per crawl, broken links, redirects, metadata, duplicates, XML sitemaps and site visualisations.

• Paid licence$279

  per user / year, for 1 to 4 licences

  No crawl limit beyond memory and storage, saved crawls, scheduling, JavaScript rendering, crawl comparison, integrations and support. £199 in pounds.

Amasty SEO Toolkit

No public discounts listed.

Screaming Frog SEO Spider

• Other savings

  Volume pricing from 5 licences

  Buying 5 to 9 licences at once costs $265 each a year, 10 to 19 cost $249 each, and 20 or more cost $235 each, against $279 for 1 to 4.