Amasty SEO Toolkit vs Semrush (2026): which should you pick?

Pick Amasty SEO Toolkit if

• Fits if you run a large Magento 2 or Adobe Commerce catalog
• Works for store teams that want meta tags written from templates instead of by hand

Look elsewhere if

• Skip it if your store isn't on Magento 2.3 or 2.4, or Adobe Commerce
• Pricey if you're on Adobe Commerce, at $649 on-prem or $949 on cloud for the first year
• Not for you if you want to try it first, as there's no trial, only Adobe's 25-day return window
• Watch out: the listing doesn't say if you get the Lite, Pro or Premium edition, and Open Graph tags are Pro
• Watch out: Hyvä and GraphQL packages need an active product or support subscription

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

Amasty SEO Toolkit

• Runs only on Magento 2 and Adobe Commerce (2.3 and 2.4); Adobe Commerce editions cost $649 or $949 for the first year.
• It is a yearly subscription; Hyvä and GraphQL compatibility packages need an active product or support subscription.
• The release notes split features across Lite, Pro and Premium editions, such as Open Graph tags in Pro, and the listing does not say which one it sells.
• Marketplace purchases fall under Adobe's 25-day return policy.

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

Amasty SEO Toolkit

One-click SEO analysis

An SEO toolbar on storefront pages shows robots and canonical settings, meta title, description and keywords, H1 tags, image alt tags, links and schema.org tags.

Meta tag templates

Generates meta titles, descriptions, keywords, H1 tags and product descriptions for any store page from templates, with priorities for categories.

Rich snippets

Adds price and stock status, ratings and review counts, breadcrumbs, company name and logo, a site search box and social profiles to search results.

Unique URLs and redirects

Picks one category path for product URLs, redirects to the canonical URL, adds 301 and 404 redirects and rel next/prev tags for paginated pages.

Automatic cross-linking

Replaces chosen keywords with internal or external links automatically, with a limit on the number of links per page.

HTML and XML sitemaps

Builds a dynamic HTML sitemap with a search box and an XML sitemap with images, update frequencies, priorities and hreflang tags.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

Amasty SEO Toolkit

• Magento Open Source$349

  for the first year, then $215 per year

  For Magento Open Source 2.4 stores, sold on the Adobe Commerce Marketplace as a yearly subscription.

• Adobe Commerce (on-prem)$649

  for the first year, then $395 per year

  The same extension for self-hosted Adobe Commerce 2.4 stores.

• Adobe Commerce (cloud)$949

  for the first year, then $575 per year

  The same extension for Adobe Commerce on cloud infrastructure.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

Amasty SEO Toolkit

No public discounts listed.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.