Artisan vs Retell AI (2026): which should you pick?

Pick Artisan if

• Fits if you want an AI rep to work outbound email from your own domains
• Works for a small sales team that will buy through a quote

Look elsewhere if

• Skip it if you want a price: Team, Scale and Enterprise are all quoted
• Not for you if you want to try it free, as no free plan or trial is shown
• Watch out: plans are sized to about 2,500 and 6,000 leads contacted a month
• Pricey if you want calls: the dialer is an add-on priced per seat
• Watch out: Ava sends in your reps' names, so mistakes land under their names

Pick Retell AI if

• Fits if you want to pay per minute with no monthly commitment
• Works for developers wiring phone agents into Twilio or HubSpot

Look elsewhere if

• Pricey if you add it up, as model, voice and telephony sit on top of the $0.055 base
• Watch out: HIPAA and BAA, SSO, role-based access and custom retention are Enterprise only
• Watch out: AI quality assurance and PII removal are charged per minute on top
• Not for you if you want a fixed bill, because cost moves with minutes

Artisan

• No prices are published: Team, Scale and Enterprise plans are quoted by sales and sized to volume.
• The listed plans are sized at about 2,500 and 6,000 leads contacted a month for Team and Scale.
• Ava sends in your reps' names from your own sending domains.
• The dialer is an add-on priced per seat.

Retell AI

• The rate is a sum of parts: voice infrastructure is $0.055 per minute, with model, voice and telephony on top, hence $0.07 to $0.31.
• The comparison table lists HIPAA and BAA, SSO, role-based access and custom data retention for Enterprise only.
• Dedicated implementation support and a dedicated stable server are Enterprise add-ons.
• Add-ons such as AI quality assurance and PII removal are charged per minute on top of the base rate.

Artisan

Ava, the AI BDR

Runs outbound campaigns on email and social, replies to prospects and books meetings; calls are queued for human reps.

B2B lead database

Plans include a database of 250M+ verified B2B contacts, plus enrichment and signal-triggered outreach.

Guardrails on what Ava sends

Approve before sending, lock tone and calls to action, set banned phrases and keep do-not-contact lists.

CRM sync

Salesforce and HubSpot sync both ways, with custom webhooks and Slack for the team.

Dialer add-on

An AI dialer is sold per seat; Ava emails and reps dial, with a brief before each call and a follow-up after.

Retell AI

Inbound and outbound phone agents

Agents answer or place calls, transfer to a human, book appointments, use a knowledge base and navigate keypad menus.

Batch calls and caller ID

The deploy menu lists batch calling for high-volume campaigns, branded caller ID and verified phone numbers.

Testing and monitoring

Simulation testing, call transcripts and analytics, post-call analysis and AI quality assurance are listed for monitoring agents.

Model and voice choice

The cost estimator offers language models from OpenAI, Anthropic and Google and voices from Retell, ElevenLabs, Cartesia, Minimax, Fish and OpenAI.

Chat agents

The same platform runs chat agents, priced from $0.002 per message.

Artisan

Pricing could not be confirmed. See artisan.co.

Retell AI

• Pay as you go$0

  to start, then $0.07-$0.31 per minute

  Voice agents at $0.07-$0.31 per minute, chat agents from $0.002 per message, 20 free concurrent calls, API access and email support.

• EnterpriseCustom

  Custom voice and chat pricing, role-based access, custom SSO, MSA, DPA and BAA terms, and 24/7 support with a dedicated portal.