Automa vs Ui.Vision (2026): which should you pick?

Pick Automa if

• Fits if you want to try desktop and web automation on a free plan first
• Works for teams automating repetitive desktop tasks without code

Look elsewhere if

• Tight if you run automations for long, as the free plan stops at 30 minutes a day
• Skip it if you need to know the price, since Pro has no figure on the page
• Watch out: the free plan allows one developed app, and the paid plan's billing choices are only described in words

Pick Ui.Vision if

• Fits if you know Selenium IDE-style commands and want a free tool that speaks them
• Works for teams that need automation to run entirely on their own machines

Look elsewhere if

• Skip it if you want macros running in someone else's cloud, because everything runs locally
• Not for you if you expect email support for free, as that comes with PRO at US$299 a year
• Tight if you live in Firefox, since Browser Vision input needs Chrome or Edge
• Watch out: desktop automation and local files need the separate XModules app, as the extension only does the browser
• Watch out: the AI assistant sends chats, page data and screenshots to its provider, and AI PRO has no uptime guarantee

Automa

• The pricing page lists a Pro plan but no price appears in the page text that could be read, so the cost of Pro is not recorded here.
• The Free plan limits third-party app runtime to 30 minutes a day and one developed app.
• The download page offers Windows and Mac clients.
• The vendor says paid plans can be billed monthly or annually, with a discount for annual, and offers pro-rata refunds on standard plans bought on its site.

Ui.Vision

• Desktop automation and local file access need the separate XModules desktop app; the extension alone automates only the browser.
• Browser Vision input requires Chrome or Edge, so it is not available in the Firefox extension.
• The PRO and Enterprise editions add support and update management, not extra automation features.
• The hosted AI assistant sends chat content, page data and screenshots to the provider for processing, and AI PRO has no uptime guarantee.

Automa

Visual no-code builder

Workflows are designed by drag and drop, and the vendor describes bots that click and type the way a person would.

AI features

Pro lists AI-assisted features such as magic commands and flows, OCR and NLP, and advanced element capturing with XPath.

Triggers and scheduling

The plan table lists cloud triggers, work queues, dispatch mode and an advanced scheduler on paid plans.

Virtual desktop and API

Pro also lists a cloud virtual desktop and API access, which the Free plan does not include.

Marketplace

Public marketplace access is part of the plan table, and Enterprise adds an enterprise marketplace and a private section.

Ui.Vision

Record and replay browser macros

Browser tasks are recorded and replayed with Selenium IDE-style commands: filling forms from CSV data, extracting tables and automating file downloads and uploads. Selenium IDE scripts import and export.

Computer vision and OCR

Macros can locate buttons by image and read text on screen, including inside canvas elements, images and videos, which helps where a page selector cannot be built.

Desktop automation with XModules

The free Desktop App, also called XModules, adds native mouse clicks, keyboard input and drag and drop for desktop applications, plus reading and writing macros and CSV files on disk.

AI macro assistant

You describe a task and the assistant inspects the page, writes a macro, runs it and helps fix failures. It works without signup or an API key, or with your own AI provider or a local model.

MCP bridge

An MCP bridge that runs on your computer lets an MCP-compatible AI assistant inspect the live page, create and edit macros, run them and read the logs.

Command line API

Macros can be started and monitored from the command line, so they fit into tools such as Jenkins and scripts in Python, C# or PowerShell. The XRun command calls other programs.

Automa

• Free$0

  1 developed app and 30 minutes a day of third-party app runtime. No credit card required.

• ProNot shown

  Unlimited apps and runtime, plus AI (OCR and NLP), cloud triggers, work queues and API access. No price appears in the page text.

• EnterpriseCustom

  Adds a management console, an enterprise marketplace and a private section, and expert success and support services.

Ui.Vision

• Free Edition$0

  Open source and free for personal and commercial use: unlimited web and desktop automation, forum support and the AI assistant within basic limits.

• AI PRO€11.90

  per month, introductory price

  10 times the free plan's AI processing limits. Shown as 50% off a regular €23.80; subscribers keep the introductory price.

• PRO EditionUS$299

  per year

  A yearly subscription that adds email support to the forum support of the Free Edition.

• Enterprise EditionUS$999

  per year, for up to 5 users

  Adds update management with separate update channels and priority support by email, phone and screen sharing. Bundles for 10 to 50 users cost more.

• Enterprise PlayerUS$1,499

  yearly license, unlimited users and machines

  Runs macros and test suites on any number of machines but cannot save new macros. Includes 10,000 OCR conversions a day.

Automa

• Annual discount

  Annual billing discount

  The pricing page has an Annually toggle marked 50% off and its FAQ says annual subscriptions include a discount; the prices themselves were not readable.

Ui.Vision

• Education

  Discounts for students and universities

  The pricing page says discounts on the paid editions are available for students and universities on request.

• Other savings

  Free Enterprise licenses for open-source projects

  Open-source projects can ask a9t9 software for a free Enterprise license, according to the pricing page.