AvantLink vs Awin (2026): which should you pick?

Pick AvantLink if

• Fits if you are an advertiser who wants vetted publishers
• Works for US merchants wanting an API

Look elsewhere if

• Skip it if you want a price, because none is published
• Watch out: publishers apply to each program separately, and a brand's rejection can't be appealed by reapplying
• Not for you outside the US, as Canada and Australia are smaller networks
• Too light for non-affiliate channels

Pick Awin if

• Fits if you want to find publishers to promote you, not just track your own
• Works for brands that can run a self-managed program

Look elsewhere if

• Watch out: on top of $99 a month, Access takes 3.5% of every transaction, and Accelerate 2.5%
• Skip it if you can't commit to 3 months, the minimum on Access
• Not for you if you want a lasting price: the page shows promotional $49 and $99 until 30 November
• Tight if you want APIs or automated commission rules, which start at Accelerate with a contact button

AvantLink

• No fees, commission share or plans are published; advertisers apply and are quoted.
• Publishers apply to each advertiser program separately, and a brand's rejection cannot be appealed by reapplying.
• Canada and Australia are described as emerging networks with smaller catalogs than the US one.

Awin

• Besides the monthly fee, Awin takes a tracking fee of 3.5% (Access) or 2.5% (Accelerate) of each transaction.
• Access has a 3-month minimum term.
• The pricing page shows promotional prices of $49 and $99 until 30 Nov; the regular prices are $99 and $199.
• Accelerate is listed with a contact-us button rather than self-serve sign-up, and Advanced has no published price.

AvantLink

Arches platform

The network's dashboard for advertisers and publishers, with customizable graphs and a mobile-responsive layout.

Publisher vetting

AvantLink says it accepts about 30% of publisher applicants, and publishers apply to each advertiser program individually.

AvantMetrics attribution

Tracks the full click stream of each converting customer to show the effect of the referral program and other channels.

Recruitment center

Advertisers can search for relevant publishers and contact them from inside the network.

API

Pulls custom reports, creates ad campaigns and updates data feeds programmatically.

Managed services

Account managers hold strategy reviews, and outsourced program managers can run programs on advertisers' behalf.

Awin

Partner directory

Advertisers can search a directory of more than one million partners and get partner recommendations.

Campaign tools

Launch and manage campaigns, message partners in a communication center and set up automated partner emails.

Commission rules

Accelerate and Advanced support commission groups by product, category, new or existing customer, coupon code, publisher and more.

Reporting

Accelerate adds journey-path and performance reports and industry benchmarks; Advanced adds custom reports and competitor benchmarks.

Private networks

Advanced advertisers can run a branded private network for managing their own partnerships.

Service choice

From Accelerate up, a brand can run its program itself or buy expert service.

AvantLink

Pricing could not be confirmed. See avantlink.com.

Awin

• Access$99

  per month, plus 3.5% of each transaction

  Self-managed program with partner directory access, a simple dashboard and a 3-month minimum term. Shown at $49 until 30 Nov.

• Accelerate$199

  per month, plus 2.5% of each transaction

  Adds self-managed or expert-run service, APIs, flexible reports and automated commission rules. Shown at $99 until 30 Nov.

• AdvancedCustom

  For enterprises: all platform features, custom reports, competitor benchmarks, branded private networks and unlimited commission rules.

AvantLink

No public discounts listed.

Awin

• Other savings

  Promotional monthly fee until 30 Nov

  The pricing page shows Access at $49 and Accelerate at $99 a month, instead of $99 and $199, with a stated end date of 30 Nov.