AvantLink vs LinkConnector (2026): which should you pick?

Pick AvantLink if

• Fits if you are an advertiser who wants vetted publishers
• Works for US merchants wanting an API

Look elsewhere if

• Skip it if you want a price, because none is published
• Watch out: publishers apply to each program separately, and a brand's rejection can't be appealed by reapplying
• Not for you outside the US, as Canada and Australia are smaller networks
• Too light for non-affiliate channels

Pick LinkConnector if

• Fits if you are a merchant who wants a US affiliate network with payment handling
• Works for brands that want fraud and coupon controls

Look elsewhere if

• Pricey if your commissions are large, since 20% to 25% is taken on top of the fee
• Watch out: both priced tiers have a monthly minimum, 'as low as' $200 and $500
• Skip it if you want managed service, because Fully Managed is by invitation and unpriced
• Tight if you want its own tools, which sit under Co-Managed

AvantLink

• No fees, commission share or plans are published; advertisers apply and are quoted.
• Publishers apply to each advertiser program separately, and a brand's rejection cannot be appealed by reapplying.
• Canada and Australia are described as emerging networks with smaller catalogs than the US one.

LinkConnector

• Merchants pay a share of affiliate commissions on top of the access fee: 20% on Self-Managed, 25% on Co-Managed.
• Both priced tiers carry a monthly minimum, stated as 'as low as' $200 and $500.
• Fully Managed accounts are by invitation only and the page gives no price.
• The proprietary tools, such as Naked Link Technology and Adaptive Attribution, are listed under Co-Managed.

AvantLink

Arches platform

The network's dashboard for advertisers and publishers, with customizable graphs and a mobile-responsive layout.

Publisher vetting

AvantLink says it accepts about 30% of publisher applicants, and publishers apply to each advertiser program individually.

AvantMetrics attribution

Tracks the full click stream of each converting customer to show the effect of the referral program and other channels.

Recruitment center

Advertisers can search for relevant publishers and contact them from inside the network.

API

Pulls custom reports, creates ad campaigns and updates data feeds programmatically.

Managed services

Account managers hold strategy reviews, and outsourced program managers can run programs on advertisers' behalf.

LinkConnector

Affiliate network access

Merchants reach LinkConnector's vetted affiliates and can email them directly or recruit through the in-network tools.

Fraud and brand controls

A FraudFREE Promise and a SourceChecker tool restrict which sites may display a merchant's brand.

Coupon attribution

Commission can be attributed by private coupon codes alone, with no click or cookie tracking, and unapproved codes can be blocked.

Cross platform tracking

Attributes affiliate influence across several devices for the same shopper.

Reporting

KPI reports break conversions down by device type, browser and coupon code.

Affiliate payment processing

Payment of affiliates is handled through the network on the Self-Managed account and above.

AvantLink

Pricing could not be confirmed. See avantlink.com.

LinkConnector

• Self-Managed$500

  network access fee, plus 20% of affiliate commission

  For merchants with an in-house or outsourced affiliate manager. Monthly minimum as low as $200, no annual renewal fee.

• Co-Managed$2,000

  network access fee, plus 25% of affiliate commission

  Adds a designated account manager and all proprietary tools. Monthly minimum as low as $500.

• Fully ManagedCustom

  Available by invitation only, with LinkConnector managing the program. No price published.