Awin vs LinkConnector (2026): which should you pick?

Pick Awin if

• Fits if you want to find publishers to promote you, not just track your own
• Works for brands that can run a self-managed program

Look elsewhere if

• Watch out: on top of $99 a month, Access takes 3.5% of every transaction, and Accelerate 2.5%
• Skip it if you can't commit to 3 months, the minimum on Access
• Not for you if you want a lasting price: the page shows promotional $49 and $99 until 30 November
• Tight if you want APIs or automated commission rules, which start at Accelerate with a contact button

Pick LinkConnector if

• Fits if you are a merchant who wants a US affiliate network with payment handling
• Works for brands that want fraud and coupon controls

Look elsewhere if

• Pricey if your commissions are large, since 20% to 25% is taken on top of the fee
• Watch out: both priced tiers have a monthly minimum, 'as low as' $200 and $500
• Skip it if you want managed service, because Fully Managed is by invitation and unpriced
• Tight if you want its own tools, which sit under Co-Managed

Awin

• Besides the monthly fee, Awin takes a tracking fee of 3.5% (Access) or 2.5% (Accelerate) of each transaction.
• Access has a 3-month minimum term.
• The pricing page shows promotional prices of $49 and $99 until 30 Nov; the regular prices are $99 and $199.
• Accelerate is listed with a contact-us button rather than self-serve sign-up, and Advanced has no published price.

LinkConnector

• Merchants pay a share of affiliate commissions on top of the access fee: 20% on Self-Managed, 25% on Co-Managed.
• Both priced tiers carry a monthly minimum, stated as 'as low as' $200 and $500.
• Fully Managed accounts are by invitation only and the page gives no price.
• The proprietary tools, such as Naked Link Technology and Adaptive Attribution, are listed under Co-Managed.

Awin

Partner directory

Advertisers can search a directory of more than one million partners and get partner recommendations.

Campaign tools

Launch and manage campaigns, message partners in a communication center and set up automated partner emails.

Commission rules

Accelerate and Advanced support commission groups by product, category, new or existing customer, coupon code, publisher and more.

Reporting

Accelerate adds journey-path and performance reports and industry benchmarks; Advanced adds custom reports and competitor benchmarks.

Private networks

Advanced advertisers can run a branded private network for managing their own partnerships.

Service choice

From Accelerate up, a brand can run its program itself or buy expert service.

LinkConnector

Affiliate network access

Merchants reach LinkConnector's vetted affiliates and can email them directly or recruit through the in-network tools.

Fraud and brand controls

A FraudFREE Promise and a SourceChecker tool restrict which sites may display a merchant's brand.

Coupon attribution

Commission can be attributed by private coupon codes alone, with no click or cookie tracking, and unapproved codes can be blocked.

Cross platform tracking

Attributes affiliate influence across several devices for the same shopper.

Reporting

KPI reports break conversions down by device type, browser and coupon code.

Affiliate payment processing

Payment of affiliates is handled through the network on the Self-Managed account and above.

Awin

• Access$99

  per month, plus 3.5% of each transaction

  Self-managed program with partner directory access, a simple dashboard and a 3-month minimum term. Shown at $49 until 30 Nov.

• Accelerate$199

  per month, plus 2.5% of each transaction

  Adds self-managed or expert-run service, APIs, flexible reports and automated commission rules. Shown at $99 until 30 Nov.

• AdvancedCustom

  For enterprises: all platform features, custom reports, competitor benchmarks, branded private networks and unlimited commission rules.

LinkConnector

• Self-Managed$500

  network access fee, plus 20% of affiliate commission

  For merchants with an in-house or outsourced affiliate manager. Monthly minimum as low as $200, no annual renewal fee.

• Co-Managed$2,000

  network access fee, plus 25% of affiliate commission

  Adds a designated account manager and all proprietary tools. Monthly minimum as low as $500.

• Fully ManagedCustom

  Available by invitation only, with LinkConnector managing the program. No price published.

Awin

• Other savings

  Promotional monthly fee until 30 Nov

  The pricing page shows Access at $49 and Accelerate at $99 a month, instead of $99 and $199, with a stated end date of 30 Nov.

LinkConnector

No public discounts listed.