Avetti Commerce vs commercetools (2026): which should you pick?
As of Nov 13, 2026, commercetools grades higher than Avetti Commerce: 2.0 against 1.4 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
commercetools grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Avetti Commerce
Multistore and marketplace commerce platform for larger sellers
From $99/mo
commercetools
API-first headless commerce platform for large retailers
Free trial
Which one is for you
Pick Avetti Commerce if
- Fits if you run many brand or country storefronts from one platform
- Works for B2B sellers needing PunchOut or procurement marketplaces
Look elsewhere if
- Not for you if you want a first small store, as the vendor aims at enterprise retailers
- Skip it if you want a public price list, because there is no pricing page
- Too light for a clear plan breakdown, as the $99 a month is not defined
- Watch out: the quote comes through a demo and sales route
Pick commercetools if
- Fits if you're an enterprise with engineers replatforming a large multi-market shop
- Works for B2B sellers who need buyer roles, quotes and approval flows
Look elsewhere if
- Not for you if you want a store builder, as there is no built-in storefront editor
- Skip it if you want a price before talking to sales, since none is published
- Watch out: premium support, advanced B2B APIs, checkout and extra regions are add-ons
- Skip it if you are a small shop that just wants to sell, as this is built for engineering teams
How we grade them
| 1.4GPAAvetti CommerceWeak | 2.0GPAcommercetoolsFair | |
|---|---|---|
| Value for money | COnly a homepage figure of $99 a month for multistore appears, and the page does not say what it covers, so it is graded as unpublished. | CNo price is published. The pricing page sends buyers to sales and says pricing is order-based, so there is nothing to set against the category's $29 to $49 a month. |
| Free plan and trial | FNo free plan and no trial is listed, so you pay from the start. | CA 60-day free trial with no credit card that doesn't convert automatically. There is no free plan, and the trial excludes InStore, Frontend and agentic features. |
| Features | CMultiple storefronts, staff access by site, AI content tools, marketplaces and B2B. No plan or feature breakdown is on the page. | CCatalog, cart, order, pricing and promotion APIs, B2C and B2B models and a Merchant Center. There's no storefront theme editor, so a front end has to be built or bought. |
| Ease of use | DPositioned at enterprises and developers working on a React and Next.js storefront, with demos and sales as the way in. No store rating is on record. | DNo store rating on record. Using it means engineers assembling APIs into a storefront, not a merchant clicking through a builder. |
| Platforms and integrations | CWeb only, with Stripe, Builder.io and GitHub as the listed ties. | BWeb admin and a managed runtime for custom integrations, with MCP servers for AI agents. Not a store builder you can use from a phone or desktop app. |
| Best for | companies running many brand or country storefronts | enterprise headless commerce APIs |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Avetti Commerce and commercetools. How we grade
Where they differ
In commonWebPublic APIAI featuresOnline store
At a glance
| Avetti Commerce | commercetools | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $99 per month and up | Not published |
| Free plan | None | None |
| Free trial | None listed | 60-day free trial, no credit card, does not convert automatically. |
| Web | ||
| Made by | Avetti Commerce | commercetools GmbH |
| Price read from | avetticommerce.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 12, 2026 |
Worth knowing
Avetti Commerce
- Only one price appears: a homepage "starting from $99 USD/month" for multistore, which the page does not define. Confirm with sales.
- No public pricing or plan page was available, and the demo and sales route is the way to get a quote.
- The vendor positions the platform at enterprise retailers and marketplaces, so it is not aimed at a first small store.
commercetools
- No prices are published; the pricing page sends buyers to sales and says pricing is order-based rather than based on sales volume.
- There is no built-in storefront theme editor; a team has to build or buy the front end, and Frontend is a separate product.
- Premium Support, advanced B2B APIs, checkout, HIPAA compliance and extra regions are listed as add-ons.
- The 60-day trial covers the core commerce APIs and Merchant Center, but not InStore, Frontend or agentic capabilities.
Key features
Avetti Commerce
- Multiple storefronts
- Separate sites per brand, country, language or branch, on their own domains or as subsites, managed from one back end.
- Staff access by site
- Teams can be limited to the storefronts they own while central staff see all of them.
- AI content tools
- AI-assisted tools for drafting and adapting market-specific copy, plus an AI storefront editor.
- AI receptionists
- Optional AI receptionists per brand, branch or country that answer inquiries and capture leads outside business hours.
- Marketplaces and B2B
- Product pages cover B2B, PunchOut, multi-vendor, D2C and procurement marketplaces, plus headless commerce.
- Payments and compliance
- Different payment processors per currency, with Stripe named for pay-later options; the vendor states SOC 2 Type II, ISO 27001 and PCI compliance.
commercetools
- Headless commerce APIs
- Each capability, such as catalog, cart and order management, inventory, promotions and pricing, is exposed as its own versioned API that teams assemble into a custom storefront.
- B2C, B2B and hybrid models
- The page lists B2C, B2B, D2C, marketplaces and subscriptions as supported models. Business units, buyer roles, approval flows and quotes are sold as an Advanced B2B APIs add-on.
- Merchant Center
- A business tool for managing catalog and orders, included in the 60-day trial next to the APIs, with preloaded B2C or B2B sample data.
- Connect hosting
- Connect is a managed runtime for deploying custom integrations and back-office applications inside a commercetools environment, with templates to start from.
- AI and agent commerce
- AI Hub and AgenticLift are products for selling through ChatGPT, Gemini and Copilot, and the platform exposes MCP servers for agents. The trial excludes agentic capabilities.
- InStore point of sale
- A separate product that gives store staff the same catalog, cart and orders that serve the online shop. It is not part of the free trial.
Plans
Avetti Commerce
Multistore$99
per month and up
Homepage entry price for the multistore platform. The page does not say what the $99 covers, and no pricing page is published, so further tiers are not shown.
commercetools
Pricing could not be confirmed. See commercetools.com.
Common questions
Which is cheaper, Avetti Commerce or commercetools?
As of Nov 13, 2026, Avetti Commerce starts at $99 per month and up, and commercetools has no price we could confirm.
Which has a free plan, Avetti Commerce or commercetools?
As of Nov 13, 2026, neither Avetti Commerce nor commercetools has a free plan. commercetools has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.