BigCommerce vs commercetools (2026): which should you pick?

Pick BigCommerce if

• Fits if you want discount types and shipping rules built in rather than added as apps
• Works for selling on Amazon, eBay and Walmart from one catalog

Look elsewhere if

• Tight if your sales are growing, as passing $30K a year moves you up to Growth at $79 a month
• Pricey if you want abandoned-cart emails, customer groups or stored cards, which start on Growth at $79 a month
• Watch out: paying through a provider outside BigCommerce's list adds 2% a sale on Core and 1% on Growth
• Watch out: Scale covers $33,333 of sales a month and charges 0.9% on anything above it
• Skip it if you want a free plan, as there's only a 15-day trial

Pick commercetools if

• Fits if you're an enterprise with engineers replatforming a large multi-market shop
• Works for B2B sellers who need buyer roles, quotes and approval flows

Look elsewhere if

• Not for you if you want a store builder, as there is no built-in storefront editor
• Skip it if you want a price before talking to sales, since none is published
• Watch out: premium support, advanced B2B APIs, checkout and extra regions are add-ons
• Skip it if you are a small shop that just wants to sell, as this is built for engineering teams

BigCommerce

• Each plan caps sales over the past twelve months (gross order value minus 10%); passing $30K on Core or $100K on Growth moves the store up a plan.
• Orders paid through providers outside BigCommerce's embedded list carry a fee of 2% on Core, 1% on Growth and 0.6% on Scale.
• Scale covers $33,333 of sales a month and charges 0.9% on sales above that.
• Customer groups, abandoned-cart emails and stored cards need Growth or higher, and product filtering needs Scale.

commercetools

• No prices are published; the pricing page sends buyers to sales and says pricing is order-based rather than based on sales volume.
• There is no built-in storefront theme editor; a team has to build or buy the front end, and Frontend is a separate product.
• Premium Support, advanced B2B APIs, checkout, HIPAA compliance and extra regions are listed as add-ons.
• The 60-day trial covers the core commerce APIs and Merchant Center, but not InStore, Frontend or agentic capabilities.

BigCommerce

Checkout and payment partners

A single-page checkout with Apple Pay, Google Pay and Amazon Pay, and more than 100 currencies through the payment provider you choose, such as Stripe, PayPal, Adyen or Klarna.

Discounts and promotions

More than 70 discount options, coupons and gift cards come built in on every plan, without a third-party app.

Shipping quotes and rules

Real-time shipping rates from carriers such as UPS, USPS and FedEx, with the ShipperHQ shipping rules engine available as well.

Inventory across locations

Track stock and fulfil orders from 4 locations on Core up to 8 on Scale, including in-store pickup and curbside collection.

Marketplaces, ads and point of sale

Connect the store to Amazon, eBay and Walmart, send product feeds to Google, Meta and TikTok through Feedonomics Surface, and link POS systems such as Square or Clover.

Several storefronts in one account

Run extra storefronts for other brands or regions from one dashboard, for $30 a month each on Core (up to 3) and more on higher plans.

commercetools

Headless commerce APIs

Each capability, such as catalog, cart and order management, inventory, promotions and pricing, is exposed as its own versioned API that teams assemble into a custom storefront.

B2C, B2B and hybrid models

The page lists B2C, B2B, D2C, marketplaces and subscriptions as supported models. Business units, buyer roles, approval flows and quotes are sold as an Advanced B2B APIs add-on.

Merchant Center

A business tool for managing catalog and orders, included in the 60-day trial next to the APIs, with preloaded B2C or B2B sample data.

Connect hosting

Connect is a managed runtime for deploying custom integrations and back-office applications inside a commercetools environment, with templates to start from.

AI and agent commerce

AI Hub and AgenticLift are products for selling through ChatGPT, Gemini and Copilot, and the platform exposes MCP servers for agents. The trial excludes agentic capabilities.

InStore point of sale

A separate product that gives store staff the same catalog, cart and orders that serve the online shop. It is not part of the free trial.

BigCommerce

• Core$29

  per month for up to $30K sales a year, billed annually ($39 monthly)

  For new stores: up to 4 inventory locations and 24/7 chat and email support, with a 2% fee on orders through payment providers outside BigCommerce's list.

• Growth$79

  per month for up to $100K sales a year, billed annually ($105 monthly)

  Adds customer groups, abandoned-cart emails, stored cards and phone support, with 5 inventory locations and a 1% fee on orders through other providers.

• Scale$299

  per month up to $33,333 sales a month, billed annually ($399 monthly)

  Adds product filtering and 8 inventory locations, charges 0.9% on sales above the monthly cap and 0.6% on orders through other payment providers.

• Performance$1,499

  per month and up, billed annually

  Custom pricing for high-volume stores, sold through sales, with a dedicated customer success manager and no fee on other payment providers under contract.

commercetools

Pricing could not be confirmed. See commercetools.com.

BigCommerce

• Annual discount

  Pay annually to save 25%

  Core costs $29 a month billed annually against $39 billed monthly, Growth $79 against $105 and Scale $299 against $399.

commercetools

No public discounts listed.