BigCommerce vs SHOPLINE
We give BigCommerce a 2.6 GPA and SHOPLINE a 2.2, out of 4.0. BigCommerce grades higher on ease of use and platforms. They get the same grade on value for money, the free plan and features.
Price, platforms and features side by side. The table says where each price was read and when.
BigCommerce
Hosted ecommerce platform with plans set by yearly sales
SHOPLINE
Ecommerce platform joining online, social and in-store selling
How we grade them
| 2.6GPABigCommerceGood | 2.2GPASHOPLINEFair | |
|---|---|---|
| Value for money | CCore is $29 a month on yearly billing ($39 monthly), the category's middle, and there's no extra fee when buyers pay through BigCommerce's listed partners. Use another provider and it's 2% a sale. Core only covers $30K of sales a year, mind. | CStarter is A$41 a month on yearly billing (A$49 monthly), in Australian dollars, as the listing comes from SHOPLINE's Australian site. That's the ordinary middle here. SHOPLINE adds 2% to sales taken through a third-party payment provider on Starter. |
| Free plan and trial | CNo free plan, but a 15-day trial with no card needed. That's long enough to set a store up and see if it suits you before paying anything. | CNo free plan, but a 14-day trial with no card needed, which is enough to set a store up and see how it feels. |
| Features | BIt covers the whole job: one-page checkout, 70+ discount options built in, real-time carrier quotes, stock across 4 locations on Core, and marketplace, ad feed and POS links. Customer groups and abandoned-cart emails wait for Growth, but nothing core is missing. | BIt covers the whole job: themes, one-page checkout, 10 kinds of discount, stock across 15 locations on Starter, online, social and in-store selling, 1,000 SmartPush emails and 100+ reports. The app marketplace and marketing automation wait for Essential. |
| Ease of use | B4.5 from 639 App Store ratings for its phone app, good if not top of the class. So much is built in that you won't be shopping for apps just to get the basics running. | CNo store rating on record. It's a web admin where you build the store from themes and components, and with this many staff, location and channel settings there's a fair bit to set up. |
| Platforms and integrations | BWeb, iPhone and Android, with Amazon, eBay, Walmart, Square, Clover, Stripe, PayPal and Klarna, plus an API. There's no desktop app, so not an A. | CWeb only on record, and the named connections are PayPal, Stripe, Atome and Facebook. The app marketplace needs Essential and the developer APIs need Premium at A$341 a month, so the entry plan is fairly closed. |
| Best for | built-in store features without paid apps | retailers selling online, on social and in shops |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BigCommerce and SHOPLINE. How we grade
Where they differ
- BigCommerce starts at $29 per month, billed annually ($39 billed monthly). SHOPLINE starts at A$41 per month, billed annually (A$49 monthly; Australian site).
- Only BigCommerce lists iOS and Android apps.
- SHOPLINE also covers email campaigns.
At a glance
| BigCommerce | SHOPLINE | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month, billed annually ($39 billed monthly) | A$41 per month, billed annually (A$49 monthly; Australian site) |
| Free plan | None | None |
| Free trial | 15-day free trial, no credit card required | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | BigCommerce Pty. Ltd. | SHOPLINE |
| Price read from | bigcommerce.com | au.shopline.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
BigCommerce
- Stores that want many built-in features without adding paid apps
- Sellers who list on Amazon, eBay and Walmart from one catalog
- Brands that run several storefronts from one account
SHOPLINE
- Retailers selling online, on social channels and in physical shops
- Growing teams that need many staff accounts and stock locations
- Fashion, skincare and kitchenware brands
Worth knowing
BigCommerce
- Each plan caps sales over the past twelve months (gross order value minus 10%); passing $30K on Core or $100K on Growth moves the store up a plan.
- Orders paid through providers outside BigCommerce's embedded list carry a fee of 2% on Core, 1% on Growth and 0.6% on Scale.
- Scale covers $33,333 of sales a month and charges 0.9% on sales above that.
- Customer groups, abandoned-cart emails and stored cards need Growth or higher, and product filtering needs Scale.
SHOPLINE
- SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
- Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
- The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
- Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.
Key features
BigCommerce
- Checkout and payment partners
- A single-page checkout with Apple Pay, Google Pay and Amazon Pay, and more than 100 currencies through the payment provider you choose, such as Stripe, PayPal, Adyen or Klarna.
- Discounts and promotions
- More than 70 discount options, coupons and gift cards come built in on every plan, without a third-party app.
- Shipping quotes and rules
- Real-time shipping rates from carriers such as UPS, USPS and FedEx, with the ShipperHQ shipping rules engine available as well.
- Inventory across locations
- Track stock and fulfil orders from 4 locations on Core up to 8 on Scale, including in-store pickup and curbside collection.
- Marketplaces, ads and point of sale
- Connect the store to Amazon, eBay and Walmart, send product feeds to Google, Meta and TikTok through Feedonomics Surface, and link POS systems such as Square or Clover.
- Several storefronts in one account
- Run extra storefronts for other brands or regions from one dashboard, for $30 a month each on Core (up to 3) and more on higher plans.
SHOPLINE
- Store builder and themes
- Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.
- Checkout and payments
- One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.
- Stock across locations
- Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.
- Online, social and in-store selling
- Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.
- Email marketing and automation
- SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.
- Reports and analytics
- More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.
Plans
BigCommerce
Core$29
per month for up to $30K sales a year, billed annually ($39 monthly)
For new stores: up to 4 inventory locations and 24/7 chat and email support, with a 2% fee on orders through payment providers outside BigCommerce's list.
Growth$79
per month for up to $100K sales a year, billed annually ($105 monthly)
Adds customer groups, abandoned-cart emails, stored cards and phone support, with 5 inventory locations and a 1% fee on orders through other providers.
Scale$299
per month up to $33,333 sales a month, billed annually ($399 monthly)
Adds product filtering and 8 inventory locations, charges 0.9% on sales above the monthly cap and 0.6% on orders through other payment providers.
Performance$1,499
per month and up, billed annually
Custom pricing for high-volume stores, sold through sales, with a dedicated customer success manager and no fee on other payment providers under contract.
SHOPLINE
StarterA$41
per month, billed annually (A$49 billed monthly)
Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.
EssentialA$108
per month, billed annually (A$129 billed monthly)
35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.
PremiumA$341
per month, billed annually (A$409 billed monthly)
100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.
EnterpriseCustom
Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.
Ways to pay less
BigCommerce
- Annual discount
Pay annually to save 25%
Core costs $29 a month billed annually against $39 billed monthly, Growth $79 against $105 and Scale $299 against $399.
SHOPLINE
- Annual discount
Pay annually to get 2 months free
On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.
