SHOPLINE
Ecommerce platform joining online, social and in-store selling
SHOPLINE report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for retailers selling online, on social and in shops
SHOPLINE ties an online store, social selling and its own POS to one stock count, and the entry plan is roomy: 5 staff accounts and 15 stock locations. Starter is A$41 a month on yearly billing, in Australian dollars from its Australian site. The catch is a 2% fee if you use another payment provider, and the app marketplace waits for Essential.
Who SHOPLINE is for
- Great if you sell online, on social and in your own shops and want one stock count
- Handy when a small team needs its own logins, as Starter allows 5 staff accounts
- Good for fashion, skincare and kitchenware brands, the shops SHOPLINE aims at
Who SHOPLINE is not for
- Pricey if you want your own payment provider, as Starter adds 2% to those sales
- Tight if you need apps or an API early, since the app marketplace starts on Essential and APIs on Premium
Why SHOPLINE gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter is A$41 a month on yearly billing (A$49 monthly), in Australian dollars, as the listing comes from SHOPLINE's Australian site. That's the ordinary middle here. SHOPLINE adds 2% to sales taken through a third-party payment provider on Starter.
- CFree plan and trialNo free plan, but a 14-day trial with no card needed, which is enough to set a store up and see how it feels.
- BFeaturesIt covers the whole job: themes, one-page checkout, 10 kinds of discount, stock across 15 locations on Starter, online, social and in-store selling, 1,000 SmartPush emails and 100+ reports. The app marketplace and marketing automation wait for Essential.
- CEase of useNo store rating on record. It's a web admin where you build the store from themes and components, and with this many staff, location and channel settings there's a fair bit to set up.
- CPlatforms and integrationsWeb only on record, and the named connections are PayPal, Stripe, Atome and Facebook. The app marketplace needs Essential and the developer APIs need Premium at A$341 a month, so the entry plan is fairly closed.
What these grades rest on. Graded from this listing, whose facts were read from SHOPLINE's own pages on 18 October 2026. Those pages are its Australian site, as its US site answered with a bot check. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/shopline#review"><img src="https://toolgpa.com/badge/shopline.svg" alt="SHOPLINE: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where SHOPLINE stands among online store builders
SHOPLINE's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2.
It stands best on features (B, above 5 of 9) and worst on platforms and integrations (C, above 0).
Each grade against the category
Every bar is all 10 online store builders we grade, cut by the letter each got. SHOPLINE’s own letter is outlined.
- CValue for moneyAbove 1 of 9, level with 7
- CFree plan and trialAbove 3 of 9, level with 3
- BFeaturesAbove 5 of 9, level with 3
- CEase of useAbove 1 of 9, level with 4
- CPlatforms and integrationsAbove 0 of 9, level with 1
Keep SHOPLINE, or make your own?
Keep it
To replace SHOPLINE you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher.
What you could make
- Inventory and reports: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, PayPal, Stripe and Atome among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SHOPLINE’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SHOPLINE?
SHOPLINE is a hosted ecommerce platform for running an online store alongside social selling and in-store point of sale, with stock shared across locations. Plans include a theme-based store builder, checkout, inventory, email marketing through SmartPush and built-in AI tools, and higher plans add marketing automation, more staff accounts and developer APIs. SHOPLINE runs separate regional sites with their own prices.
SHOPLINE is a paid product with a free trial, starting at A$41 per month, billed annually (A$49 monthly; Australian site). See every plan
Good for
- Retailers selling online, on social channels and in physical shops
- Growing teams that need many staff accounts and stock locations
- Fashion, skincare and kitchenware brands
Worth knowing
- SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
- Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
- The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
- Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.
Key features
- Store builder and themes
- Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.
- Checkout and payments
- One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.
- Stock across locations
- Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.
- Online, social and in-store selling
- Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.
- Email marketing and automation
- SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.
- Reports and analytics
- More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.
SHOPLINE pricing
- Starts at
- A$41 per month, billed annually (A$49 monthly; Australian site)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required
| Plan | Price | What you get |
|---|---|---|
| Starter | A$41per month, billed annually (A$49 billed monthly) | Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments. |
| Essential | A$108per month, billed annually (A$129 billed monthly) | 35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments. |
| Premium | A$341per month, billed annually (A$409 billed monthly) | 100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments. |
| Enterprise | Custom | Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access. |
Read from au.shopline.com on Oct 18, 2026. Prices change, so confirm with SHOPLINE before you buy.
Ways to pay less
- Annual discountPay annually to get 2 months free
On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.
Stated on au.shopline.com
Works with
SHOPLINE alternatives
- SHOPLINE vs Shopify
Free trial · from $29/mo
- SHOPLINE vs BigCommerce
Free trial · from $29/mo
- SHOPLINE vs Wix
Free plan · from $17/mo
- SHOPLINE vs WooCommerce
Free plan
- SHOPLINE vs Ecwid
From $5/mo
Common questions
Is SHOPLINE free?
No, SHOPLINE is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does SHOPLINE cost?
SHOPLINE lists 4 plans. Starter: A$41 per month, billed annually (A$49 billed monthly). Essential: A$108 per month, billed annually (A$129 billed monthly). Premium: A$341 per month, billed annually (A$409 billed monthly). Enterprise: custom pricing. Prices were read from au.shopline.com on Oct 18, 2026.
What platforms does SHOPLINE work on?
SHOPLINE is available on Web.
Does SHOPLINE offer any discounts?
SHOPLINE publicly lists the following: Pay annually to get 2 months free.
Does SHOPLINE have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. SHOPLINE is listed for Web.
Does SHOPLINE have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. SHOPLINE is listed for Web.
Is SHOPLINE open source?
SHOPLINE is not described as open source on its own site, as read on Oct 18, 2026.
Does SHOPLINE have an API?
Yes. SHOPLINE offers a public API, according to its own site.
What does SHOPLINE integrate with?
SHOPLINE's listing names PayPal, Stripe, Atome and Facebook. A listing names up to eight integrations, so it may connect to more.
Who makes SHOPLINE?
SHOPLINE is made by SHOPLINE.
What are the alternatives to SHOPLINE?
The closest alternatives to SHOPLINE in our directory are Shopify, BigCommerce, Wix, WooCommerce and Ecwid. Each one has a side-by-side comparison with SHOPLINE.
How does SHOPLINE compare with other online store builders?
SHOPLINE's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2. It stands best on features (B, above 5 of 9) and worst on platforms and integrations (C, above 0).
Could I make my own version of SHOPLINE?
To replace SHOPLINE you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher. What you could not make: Checkout, card payments and sales tax handled for you. Newsletters sent to thousands of people that still reach the inbox. It plugs into other products, PayPal, Stripe and Atome among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.