The SHOPLINE Insider’s Guide
Everything we know about SHOPLINE in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
SHOPLINE
The Insider’s Guide
Ecommerce platform joining online, social and in-store selling
Every plan, grade, refund rule and rival among online store builders, read from SHOPLINE’s own pages.
Made by SHOPLINE · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from SHOPLINE’s own pages, its app-store listings and our grades. Every fact in it is on SHOPLINE’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 2 of the 9 other online store builders we grade
SHOPLINE is a hosted ecommerce platform for running an online store alongside social selling and in-store point of sale, with stock shared across locations. Plans include a theme-based store builder, checkout, inventory, email marketing through SmartPush and built-in AI tools, and higher plans add marketing automation, more staff accounts and developer APIs. SHOPLINE runs separate regional sites with their own prices.
To get you started, here are 9 things to know about SHOPLINE, taken from its own pages and our grades.
- 1
Best for retailers selling online, on social and in shops
SHOPLINE ties an online store, social selling and its own POS to one stock count, and the entry plan is roomy: 5 staff accounts and 15 stock locations.
- 2
What it costs
Paid plans start at A$41 per month, billed annually (A$49 monthly; Australian site).
- 3
You can try it first
14-day free trial, no credit card required
- 4
It runs on Web
Web.
- 5
Store builder and themes
Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.
- 6
Checkout and payments
One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.
- 7
Stock across locations
Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.
- 8
A 2.2 GPA, above 2 of 9
That is against the other online store builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace SHOPLINE you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
SHOPLINE at a glance
- Pricing
- Free trial, from A$41 per month, billed annually (A$49 monthly; Australian site)
- Free plan
- No
- Free trial
- 14-day free trial, no credit card required
- Runs on
- Web
- Made by
- SHOPLINE
- Category
- Online Store Builders
- Our grade
- 2.2 GPA, fair
The report card
Best for retailers selling online, on social and in shops
SHOPLINE ties an online store, social selling and its own POS to one stock count, and the entry plan is roomy: 5 staff accounts and 15 stock locations. Starter is A$41 a month on yearly billing, in Australian dollars from its Australian site. The catch is a 2% fee if you use another payment provider, and the app marketplace waits for Essential.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter is A$41 a month on yearly billing (A$49 monthly), in Australian dollars, as the listing comes from SHOPLINE's Australian site. That's the ordinary middle here. SHOPLINE adds 2% to sales taken through a third-party payment provider on Starter. |
| Free plan and trial | C | No free plan, but a 14-day trial with no card needed, which is enough to set a store up and see how it feels. |
| Features | B | It covers the whole job: themes, one-page checkout, 10 kinds of discount, stock across 15 locations on Starter, online, social and in-store selling, 1,000 SmartPush emails and 100+ reports. The app marketplace and marketing automation wait for Essential. |
| Ease of use | C | No store rating on record. It's a web admin where you build the store from themes and components, and with this many staff, location and channel settings there's a fair bit to set up. |
| Platforms and integrations | C | Web only on record, and the named connections are PayPal, Stripe, Atome and Facebook. The app marketplace needs Essential and the developer APIs need Premium at A$341 a month, so the entry plan is fairly closed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who SHOPLINE is for
- Great if you sell online, on social and in your own shops and want one stock count
- Handy when a small team needs its own logins, as Starter allows 5 staff accounts
- Good for fashion, skincare and kitchenware brands, the shops SHOPLINE aims at
Who it is not for
- Pricey if you want your own payment provider, as Starter adds 2% to those sales
- Tight if you need apps or an API early, since the app marketplace starts on Essential and APIs on Premium
Good to know
Good for
- Retailers selling online, on social channels and in physical shops
- Growing teams that need many staff accounts and stock locations
- Fashion, skincare and kitchenware brands
Worth knowing
- SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
- Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
- The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
- Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$41/mo
To start
SHOPLINE is a paid product with a free trial, starting at A$41 per month, billed annually (A$49 monthly; Australian site).
Starter
A$41
per month, billed annually (A$49 billed monthly)
Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.
Essential
A$108
per month, billed annually (A$129 billed monthly)
35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.
Premium
A$341
per month, billed annually (A$409 billed monthly)
100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.
Enterprise
Custom
Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.
Trying it first
14-day free trial, no credit card required
Read from au.shopline.com on Oct 18, 2026.
Ways to pay less
Annual discount
Pay annually to get 2 months free
On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.
Stated on au.shopline.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Ecommerce platform joining online, social and in-store selling. Here is what it does, as its own site describes it, and what it covers: public API, AI features, reports, email campaigns, inventory, online store.
The app marketplace and marketing automation wait for Essential.
- Store builder and themes
- Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.
- Checkout and payments
- One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.
- Stock across locations
- Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.
- Online, social and in-store selling
- Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.
- Email marketing and automation
- SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.
- Reports and analytics
- More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.
Where it runs
- Web
What it works with
- PayPal
- Stripe
- Atome
SHOPLINE is made by SHOPLINE.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/9
Other online store builders it is graded above
SHOPLINE's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2.
It stands best on features (B, above 5 of 9) and worst on platforms and integrations (C, above 0).
Each grade against the category
Every bar is all 10 online store builders we grade, cut by the letter each got. SHOPLINE’s own letter is outlined.
- CValue for moneyAbove 1 of 9
- CFree plan and trialAbove 3 of 9
- BFeaturesAbove 5 of 9
- CEase of useAbove 1 of 9
- CPlatforms and integrationsAbove 0 of 9
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace SHOPLINE you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher.
What you could make
- Inventory and reports: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Newsletters sent to thousands of people that still reach the inbox.
- It plugs into other products, PayPal, Stripe and Atome among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SHOPLINE’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Shopify, BigCommerce, Wix, WooCommerce and Ecwid
The 5 tools SHOPLINE is most often weighed against, with where each one differs from it.
- 2.8GPA
Shopify
Free trial · from $29/mo
Hosted commerce platform for online, in-person and social selling.
- Only Shopify lists iOS and Android apps.
- SHOPLINE also covers reports.
- Shopify also covers shipping labels.
- 2.6GPA
BigCommerce
Free trial · from $29/mo
Hosted ecommerce platform with plans set by yearly sales.
- Only BigCommerce lists iOS and Android apps.
- SHOPLINE also covers email campaigns.
- 2.8GPA
Wix
Free plan · from $17/mo
Drag-and-drop website builder with an AI agent and business apps.
- Wix has a free plan. SHOPLINE does not, though it has a free trial.
- Only Wix lists iOS and Android apps.
- SHOPLINE also covers reports, email campaigns, inventory and online store.
- 2.2GPA
WooCommerce
Free plan
Free, open-source store plugin for WordPress that you host yourself.
- WooCommerce has a free plan. SHOPLINE does not, though it has a free trial.
- Only WooCommerce lists iOS and Android apps.
- WooCommerce is open source and self-hostable, according to its own site.
- 2.2GPA
Ecwid
From $5/mo
Online store you can add to any website or run as its own site.
- Only Ecwid lists iOS and Android apps.
- SHOPLINE also covers reports and email campaigns.
- Ecwid also covers digital downloads and shipping labels.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is SHOPLINE free?
No, SHOPLINE is a paid product, but you can try it first. 14-day free trial, no credit card required.
How much does SHOPLINE cost?
SHOPLINE lists 4 plans. Starter: A$41 per month, billed annually (A$49 billed monthly).
What platforms does SHOPLINE work on?
SHOPLINE is available on Web.
Does SHOPLINE offer any discounts?
SHOPLINE publicly lists the following: Pay annually to get 2 months free.
Does SHOPLINE have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. SHOPLINE is listed for Web.
Does SHOPLINE have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. SHOPLINE is listed for Web.
Is SHOPLINE open source?
SHOPLINE is not described as open source on its own site, as read on Oct 18, 2026.
Does SHOPLINE have an API?
Yes. SHOPLINE offers a public API, according to its own site.
What does SHOPLINE integrate with?
SHOPLINE's listing names PayPal, Stripe, Atome and Facebook. A listing names up to eight integrations, so it may connect to more.
Who makes SHOPLINE?
SHOPLINE is made by SHOPLINE.
What are the alternatives to SHOPLINE?
The closest alternatives to SHOPLINE in our directory are Shopify, BigCommerce, Wix, WooCommerce and Ecwid.
How does SHOPLINE compare with other online store builders?
SHOPLINE's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2.
Could I make my own version of SHOPLINE?
To replace SHOPLINE you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from SHOPLINE’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from SHOPLINE's own pages on 18 October 2026. Those pages are its Australian site, as its US site answered with a bot check. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by SHOPLINE. Prices change, so check shopline.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,068
Tools graded, in 57 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,068
tools graded
57
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- SHOPLINE, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/shopline
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "SHOPLINE: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/shopline
Know someone choosing between online store builders?
Send them this guide: toolgpa.com/tools/shopline/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded online store builders after SHOPLINE, each with an Insider's Guide of its own.
- Online Store Builders Insider's GuideEvery one of the 10 online store builders we grade, compared
- Big Cartel Insider's GuideSimple online store for artists, makers and independent sellers2.8 GPA
- Shopify Insider's GuideHosted commerce platform for online, in-person and social selling2.8 GPA
- BigCommerce Insider's GuideHosted ecommerce platform with plans set by yearly sales2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what SHOPLINE’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. SHOPLINE is a trademark of its owner, and this guide is not made, paid for or approved by SHOPLINE. Prices and plans change: check shopline.com before you buy.