SHOPLINE vs Wix
We give SHOPLINE a 2.2 GPA and Wix a 2.8, out of 4.0. Wix grades higher on features, ease of use and platforms. They get the same grade on value for money and the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
SHOPLINE
Ecommerce platform joining online, social and in-store selling
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 2.2GPASHOPLINEFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | CStarter is A$41 a month on yearly billing (A$49 monthly), in Australian dollars, as the listing comes from SHOPLINE's Australian site. That's the ordinary middle here. SHOPLINE adds 2% to sales taken through a third-party payment provider on Starter. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CNo free plan, but a 14-day trial with no card needed, which is enough to set a store up and see how it feels. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | BIt covers the whole job: themes, one-page checkout, 10 kinds of discount, stock across 15 locations on Starter, online, social and in-store selling, 1,000 SmartPush emails and 100+ reports. The app marketplace and marketing automation wait for Essential. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | CNo store rating on record. It's a web admin where you build the store from themes and components, and with this many staff, location and channel settings there's a fair bit to set up. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | CWeb only on record, and the named connections are PayPal, Stripe, Atome and Facebook. The app marketplace needs Essential and the developer APIs need Premium at A$341 a month, so the entry plan is fairly closed. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | retailers selling online, on social and in shops | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SHOPLINE and Wix. How we grade
Where they differ
- SHOPLINE starts at A$41 per month, billed annually (A$49 monthly; Australian site). Wix starts at $17 per site / month, billed yearly (Light).
- Wix has a free plan. SHOPLINE does not, though it has a free trial.
- Only Wix lists iOS and Android apps.
- SHOPLINE also covers reports, email campaigns, inventory and online store.
- Wix also covers templates, AI agents and no-code.
At a glance
| SHOPLINE | Wix | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | A$41 per month, billed annually (A$49 monthly; Australian site) | $17 per site / month, billed yearly (Light) |
| Free plan | None | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | SHOPLINE | Wix.com, Inc. |
| Price read from | au.shopline.com | wix.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
SHOPLINE
- Retailers selling online, on social channels and in physical shops
- Growing teams that need many staff accounts and stock locations
- Fashion, skincare and kitchenware brands
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
SHOPLINE
- SHOPLINE's US site and help centre answered with a bot check, so the prices here are from its Australian site, in Australian dollars.
- Payments through a third-party provider carry a SHOPLINE fee of 2% on Starter, 0.8% on Essential and 0.5% on Premium (Australian site figures).
- The app marketplace, marketing automation and advanced reports need Essential; developer tools and APIs need Premium.
- Staff accounts are capped at 5 on Starter, 35 on Essential and 100 on Premium.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
SHOPLINE
- Store builder and themes
- Build the store without code from official and third-party themes, add components for custom layouts, and apply ready-made policy pages.
- Checkout and payments
- One-page or three-page checkout, with cards and gateways such as PayPal, Stripe and Atome, plus 10 kinds of discount logic and gift cards.
- Stock across locations
- Manage inventory across shops and warehouses for shipping and pickup, from 15 locations on Starter to 300 on Enterprise.
- Online, social and in-store selling
- Sell through the online store, social commerce and SHOPLINE's own POS, with orders, customers and stock kept in one system.
- Email marketing and automation
- SmartPush sends marketing email (1,000 emails on Starter), abandoned-checkout reminders recover sales, and SHOPLINE Flow runs actions when set events occur.
- Reports and analytics
- More than 100 built-in reports on traffic, conversion and revenue with funnel views, and advanced reporting and customer segments from Essential.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
SHOPLINE
StarterA$41
per month, billed annually (A$49 billed monthly)
Australian site price. 5 staff accounts, 15 stock locations, store, checkout, 1,000 SmartPush emails and AI tools; 2% fee on third-party payments.
EssentialA$108
per month, billed annually (A$129 billed monthly)
35 staff accounts, advanced reports, customer segments, SmartPush automation and the app marketplace; 0.8% fee on third-party payments.
PremiumA$341
per month, billed annually (A$409 billed monthly)
100 staff accounts, 30 stock locations, AI recommendations, developer tools and APIs, and POS selling; 0.5% fee on third-party payments.
EnterpriseCustom
Unlimited staff, 300 stock locations, multi-store and organization management, advanced checkout customization and priority API access.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
SHOPLINE
- Annual discount
Pay annually to get 2 months free
On the Australian site, Starter costs A$41 a month billed annually against A$49 monthly, Essential A$108 against A$129, and Premium A$341 against A$409.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
