Awin vs LTK (2026): which should you pick?

Pick Awin if

• Fits if you want to find publishers to promote you, not just track your own
• Works for brands that can run a self-managed program

Look elsewhere if

• Watch out: on top of $99 a month, Access takes 3.5% of every transaction, and Accelerate 2.5%
• Skip it if you can't commit to 3 months, the minimum on Access
• Not for you if you want a lasting price: the page shows promotional $49 and $99 until 30 November
• Tight if you want APIs or automated commission rules, which start at Accelerate with a contact button

Pick LTK if

• Fits if you sell fashion, beauty or home goods and want creators
• Works for creators who want shoppable posts

Look elsewhere if

• Not for you if you sell software or B2B, since the focus is consumer retail
• Skip it if you want a price, as none is published
• Watch out: creators are accepted by application, not open sign-up
• Too light for self-serve affiliate programs

Awin

• Besides the monthly fee, Awin takes a tracking fee of 3.5% (Access) or 2.5% (Accelerate) of each transaction.
• Access has a 3-month minimum term.
• The pricing page shows promotional prices of $49 and $99 until 30 Nov; the regular prices are $99 and $199.
• Accelerate is listed with a contact-us button rather than self-serve sign-up, and Advanced has no published price.

LTK

• No pricing or commission rates for brands are published; brands contact LTK.
• Creators are accepted by application, not open sign-up.
• The brand pages stress fashion, beauty, home, retail and similar verticals, so it is less suited to software or B2B programs.

Awin

Partner directory

Advertisers can search a directory of more than one million partners and get partner recommendations.

Campaign tools

Launch and manage campaigns, message partners in a communication center and set up automated partner emails.

Commission rules

Accelerate and Advanced support commission groups by product, category, new or existing customer, coupon code, publisher and more.

Reporting

Accelerate adds journey-path and performance reports and industry benchmarks; Advanced adds custom reports and competitor benchmarks.

Private networks

Advanced advertisers can run a branded private network for managing their own partnerships.

Service choice

From Accelerate up, a brand can run its program itself or buy expert service.

LTK

Shoppable creator content

Creators post products that shoppers can buy, and the site says it lists over 450 million products from 8,000 brands.

Creator discovery for brands

LTK Leaderboard ranks top organic performers, and LTK Match uses the platform's sales data to pair brands with creators.

LTK 360 reporting

Reports on influencer marketing spend at each stage of the funnel, including LTK's own performance metrics.

Campaign and ad products

The brand site lists LTK Campaigns, Ads, Boost, Optimize, CTV and RMN alongside the core creator network.

Creator application

People who want to earn from their recommendations apply to become a creator.

Awin

• Access$99

  per month, plus 3.5% of each transaction

  Self-managed program with partner directory access, a simple dashboard and a 3-month minimum term. Shown at $49 until 30 Nov.

• Accelerate$199

  per month, plus 2.5% of each transaction

  Adds self-managed or expert-run service, APIs, flexible reports and automated commission rules. Shown at $99 until 30 Nov.

• AdvancedCustom

  For enterprises: all platform features, custom reports, competitor benchmarks, branded private networks and unlimited commission rules.

LTK

Pricing could not be confirmed. See shopltk.com.

Awin

• Other savings

  Promotional monthly fee until 30 Nov

  The pricing page shows Access at $49 and Accelerate at $99 a month, instead of $99 and $199, with a stated end date of 30 Nov.

LTK

No public discounts listed.