LTK vs ShopMy (2026): which should you pick?
As of Nov 13, 2026, LTK and ShopMy share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick LTK if
- Fits if you sell fashion, beauty or home goods and want creators
- Works for creators who want shoppable posts
Look elsewhere if
- Not for you if you sell software or B2B, since the focus is consumer retail
- Skip it if you want a price, as none is published
- Watch out: creators are accepted by application, not open sign-up
- Too light for self-serve affiliate programs
Pick ShopMy if
- Fits if you are a creator recommending consumer products
- Works for brands sending gifts and affiliate offers
Look elsewhere if
- Skip it if you want published rates, as none are listed
- Watch out: creators join by application
- Not for you if you sell B2B, since it is built around consumer products
- Watch out: its pages only render with JavaScript, so we read less of it
How we grade them
| 1.6GPALTKWeak | 1.6GPAShopMyWeak | |
|---|---|---|
| Value for money | CNo pricing or commission rates for brands are published; brands contact LTK. | CNo pricing, fees or commission rates are published, so it sits in the middle. |
| Free plan and trial | FNo free plan or trial is listed for brands. | FNo free plan or trial is listed on the pages we read. |
| Features | CShoppable creator content, creator discovery, reporting and campaign products. The brand pages are about fashion, beauty and home. | CDigital shops, affiliate links, brand partnerships, gifting and performance tracking. The listing shows little detail. |
| Ease of use | CNo store rating on record. Brands plan campaigns with creators, which takes some learning. | CNo store rating on record. Creators and brands set up shops and partnerships first. |
| Platforms and integrations | CWeb only on the listing, with no integrations named. | CIt runs on the web only, and the listing names no integrations. |
| Best for | creator shopping content for fashion and home brands | creator storefronts and brand partnerships |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: LTK and ShopMy. How we grade
Where they differ
In commonWebReportsAffiliate trackingPartner payouts
At a glance
| LTK | ShopMy | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | rewardStyle Inc. | Shop My Shelf, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
LTK
- No pricing or commission rates for brands are published; brands contact LTK.
- Creators are accepted by application, not open sign-up.
- The brand pages stress fashion, beauty, home, retail and similar verticals, so it is less suited to software or B2B programs.
ShopMy
- No pricing, fees or commission rates are published; the pages were read through a rendered view.
- Creators join by application, and the platform is built around consumer product recommendations.
Key features
LTK
- Shoppable creator content
- Creators post products that shoppers can buy, and the site says it lists over 450 million products from 8,000 brands.
- Creator discovery for brands
- LTK Leaderboard ranks top organic performers, and LTK Match uses the platform's sales data to pair brands with creators.
- LTK 360 reporting
- Reports on influencer marketing spend at each stage of the funnel, including LTK's own performance metrics.
- Campaign and ad products
- The brand site lists LTK Campaigns, Ads, Boost, Optimize, CTV and RMN alongside the core creator network.
- Creator application
- People who want to earn from their recommendations apply to become a creator.
ShopMy
- Digital shops
- Creators get a personalized storefront that gathers their recommended products in one place.
- Affiliate links
- Creator affiliate links come with attribution, so recommendations can be tied to sales.
- Brand partnerships
- Creators can work directly with brands, and brands can find creators through performance data and taste profiles.
- Gifting and affiliates
- Brands run gifting and affiliate programs with creators from the same platform.
- Performance tracking
- Brands track sales and return on investment from their creator programs.
Plans
LTK
Pricing could not be confirmed. See shopltk.com.
ShopMy
Pricing could not be confirmed. See shopmy.us.
Common questions
Which is cheaper, LTK or ShopMy?
As of Nov 13, 2026, LTK has no price we could confirm, and ShopMy has no price we could confirm.
Which has a free plan, LTK or ShopMy?
As of Nov 13, 2026, neither LTK nor ShopMy has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.