Rakuten Advertising vs ShopMy (2026): which should you pick?
As of Nov 13, 2026, Rakuten Advertising and ShopMy share a 1.6 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on which features you need.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Rakuten Advertising
Affiliate network and partner marketing for brands and publishers
Paid
Which one is for you
Pick Rakuten Advertising if
- Fits if you want a managed affiliate network with strategy support
- Works for brands and publishers ready for a sales contact
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial, because pages point to contact forms
- Watch out: its reach and traffic figures are its own claims and weren't checked
- Tight if you want an API or integrations list: none appears on the listing
Pick ShopMy if
- Fits if you are a creator recommending consumer products
- Works for brands sending gifts and affiliate offers
Look elsewhere if
- Skip it if you want published rates, as none are listed
- Watch out: creators join by application
- Not for you if you sell B2B, since it is built around consumer products
- Watch out: its pages only render with JavaScript, so we read less of it
How we grade them
| 1.6GPARakuten AdvertisingWeak | 1.6GPAShopMyWeak | |
|---|---|---|
| Value for money | CNo price or plan is published; pages point to Get Started and contact forms. Middle by default. | CNo pricing, fees or commission rates are published, so it sits in the middle. |
| Free plan and trial | FNo free plan or trial is shown on the listing or the pages read. | FNo free plan or trial is listed on the pages we read. |
| Features | CAffiliate intelligence, a partner network, program design and strategy support. The pages give little detail on tooling. | CDigital shops, affiliate links, brand partnerships, gifting and performance tracking. The listing shows little detail. |
| Ease of use | CNo store rating on record. A network program starts with contact forms and strategy support. | CNo store rating on record. Creators and brands set up shops and partnerships first. |
| Platforms and integrations | CWeb only, with no integrations listed on the listing. | CIt runs on the web only, and the listing names no integrations. |
| Best for | an affiliate network for brands and publishers | creator storefronts and brand partnerships |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Rakuten Advertising and ShopMy. How we grade
Where they differ
- ShopMy also covers partner payouts.
In commonWebReportsAffiliate tracking
At a glance
| Rakuten Advertising | ShopMy | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Rakuten Advertising | Shop My Shelf, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Rakuten Advertising
- No price or plan is published; pages point to Get Started and contact forms.
- The homepage headline reads "Rakuten Advertising and impact.com: two industry titans, one unstoppable force", but the pages read do not say how the two companies are related.
- Figures such as reach and traffic rank are Rakuten's own claims and were not checked.
ShopMy
- No pricing, fees or commission rates are published; the pages were read through a rendered view.
- Creators join by application, and the platform is built around consumer product recommendations.
Key features
Rakuten Advertising
- Affiliate Intelligence
- A set of data and AI tools Rakuten describes as helping brands and publishers find partners, forecast and benchmark performance.
- Partner network
- A curated network of publishers that spans payment programs and influencers, aimed at goals from awareness to loyalty.
- Program design
- Rakuten says it builds custom, large-scale, long-term programs around a brand's goals.
- Strategy and support
- Teams of experts work alongside the technology and network to plan and run programs.
- Publisher side
- Publishers can sign up on the site to join brand programs.
ShopMy
- Digital shops
- Creators get a personalized storefront that gathers their recommended products in one place.
- Affiliate links
- Creator affiliate links come with attribution, so recommendations can be tied to sales.
- Brand partnerships
- Creators can work directly with brands, and brands can find creators through performance data and taste profiles.
- Gifting and affiliates
- Brands run gifting and affiliate programs with creators from the same platform.
- Performance tracking
- Brands track sales and return on investment from their creator programs.
Plans
Rakuten Advertising
Pricing could not be confirmed. See rakutenadvertising.com.
ShopMy
Pricing could not be confirmed. See shopmy.us.
Common questions
Which is cheaper, Rakuten Advertising or ShopMy?
As of Nov 13, 2026, Rakuten Advertising has no price we could confirm, and ShopMy has no price we could confirm.
Which has a free plan, Rakuten Advertising or ShopMy?
As of Nov 13, 2026, neither Rakuten Advertising nor ShopMy has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.