Awin vs ShopMy (2026): which should you pick?
As of Nov 13, 2026, Awin grades higher than ShopMy: 1.8 against 1.6 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
Awin grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Awin
Affiliate network and platform for brands and partners
Which one is for you
Pick Awin if
- Fits if you want to find publishers to promote you, not just track your own
- Works for brands that can run a self-managed program
Look elsewhere if
- Watch out: on top of $99 a month, Access takes 3.5% of every transaction, and Accelerate 2.5%
- Skip it if you can't commit to 3 months, the minimum on Access
- Not for you if you want a lasting price: the page shows promotional $49 and $99 until 30 November
- Tight if you want APIs or automated commission rules, which start at Accelerate with a contact button
Pick ShopMy if
- Fits if you are a creator recommending consumer products
- Works for brands sending gifts and affiliate offers
Look elsewhere if
- Skip it if you want published rates, as none are listed
- Watch out: creators join by application
- Not for you if you sell B2B, since it is built around consumer products
- Watch out: its pages only render with JavaScript, so we read less of it
How we grade them
| 1.8GPAAwinWeak | 1.6GPAShopMyWeak | |
|---|---|---|
| Value for money | CAccess is $99 a month plus 3.5% of each transaction, between the middle ($74) and the dearer quarter ($125). The fee on sales adds to it. | CNo pricing, fees or commission rates are published, so it sits in the middle. |
| Free plan and trial | DFirst month free on Access, but the page doesn't say if a card is needed, and there's no free plan. | FNo free plan or trial is listed on the pages we read. |
| Features | CPartner directory, campaign tools, commission rules and reporting. Access has a simple dashboard, and APIs and automated rules start at Accelerate. | CDigital shops, affiliate links, brand partnerships, gifting and performance tracking. The listing shows little detail. |
| Ease of use | CNo store rating on record. A self-managed program you build, or an expert-run service for more. | CNo store rating on record. Creators and brands set up shops and partnerships first. |
| Platforms and integrations | CWeb only, with no integrations on the listing, and APIs from Accelerate. | CIt runs on the web only, and the listing names no integrations. |
| Best for | an affiliate network for brands and publishers | creator storefronts and brand partnerships |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Awin and ShopMy. How we grade
Where they differ
At a glance
| Awin | ShopMy | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $99 per month, plus a 3.5% tracking fee per transaction (Access) | Not published |
| Free plan | None | None |
| Free trial | First month free on the Access plan | None listed |
| Web | ||
| Made by | Awin | Shop My Shelf, Inc. |
| Price read from | awin.com | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
Awin
- Besides the monthly fee, Awin takes a tracking fee of 3.5% (Access) or 2.5% (Accelerate) of each transaction.
- Access has a 3-month minimum term.
- The pricing page shows promotional prices of $49 and $99 until 30 Nov; the regular prices are $99 and $199.
- Accelerate is listed with a contact-us button rather than self-serve sign-up, and Advanced has no published price.
ShopMy
- No pricing, fees or commission rates are published; the pages were read through a rendered view.
- Creators join by application, and the platform is built around consumer product recommendations.
Key features
Awin
- Partner directory
- Advertisers can search a directory of more than one million partners and get partner recommendations.
- Campaign tools
- Launch and manage campaigns, message partners in a communication center and set up automated partner emails.
- Commission rules
- Accelerate and Advanced support commission groups by product, category, new or existing customer, coupon code, publisher and more.
- Reporting
- Accelerate adds journey-path and performance reports and industry benchmarks; Advanced adds custom reports and competitor benchmarks.
- Private networks
- Advanced advertisers can run a branded private network for managing their own partnerships.
- Service choice
- From Accelerate up, a brand can run its program itself or buy expert service.
ShopMy
- Digital shops
- Creators get a personalized storefront that gathers their recommended products in one place.
- Affiliate links
- Creator affiliate links come with attribution, so recommendations can be tied to sales.
- Brand partnerships
- Creators can work directly with brands, and brands can find creators through performance data and taste profiles.
- Gifting and affiliates
- Brands run gifting and affiliate programs with creators from the same platform.
- Performance tracking
- Brands track sales and return on investment from their creator programs.
Plans
Awin
Access$99
per month, plus 3.5% of each transaction
Self-managed program with partner directory access, a simple dashboard and a 3-month minimum term. Shown at $49 until 30 Nov.
Accelerate$199
per month, plus 2.5% of each transaction
Adds self-managed or expert-run service, APIs, flexible reports and automated commission rules. Shown at $99 until 30 Nov.
AdvancedCustom
For enterprises: all platform features, custom reports, competitor benchmarks, branded private networks and unlimited commission rules.
ShopMy
Pricing could not be confirmed. See shopmy.us.
Ways to pay less
Awin
- Other savings
Promotional monthly fee until 30 Nov
The pricing page shows Access at $49 and Accelerate at $99 a month, instead of $99 and $199, with a stated end date of 30 Nov.
ShopMy
No public discounts listed.
Common questions
Which is cheaper, Awin or ShopMy?
As of Nov 13, 2026, Awin starts at $99 per month, plus a 3.5% tracking fee per transaction (Access), and ShopMy has no price we could confirm.
Which has a free plan, Awin or ShopMy?
As of Nov 13, 2026, neither Awin nor ShopMy has a free plan. Awin has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.