Bisibility vs Semrush (2026): which should you pick?
As of Oct 23, 2026, Bisibility and Semrush share a 2.2 GPA, both have a free plan, and Bisibility starts cheaper, at $3 a month against $117.33 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Bisibility grades higher on value for money. Semrush grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Bisibility
Open-source rank tracker that runs on your own SERP data provider
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
Which one is for you
Pick Bisibility if
- Fits if you're a developer who wants to host rank tracking yourself and keep the data
- Works for people who already pay DataForSEO or SerpApi and want an app on top
Look elsewhere if
- Skip it if you want the data included in the price, as checks run on your own DataForSEO or SerpApi account, or on credits
- Watch out: credits cost the provider's rate plus 30%, come in $5 to $100 packs and are non-refundable
- Too light for Maps grids, research, backlinks or AI tracking on SerpApi alone, which covers Google rankings and the Local Pack only
- Tight if you run lots of checks on Cloud, which has a weekly processing limit shown only in the app
- Not for you if you need rankings beyond Google, as no other search engine is on record
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
How we grade them
| 2.2GPABisibilityFair | 2.2GPASemrushFair | |
|---|---|---|
| Value for money | CCloud is $3 a month, but no search data is included. Bisibility puts 100 keywords checked daily at about $12 a month in DataForSEO usage, so roughly $15 all in, between this category's cheaper quarter ($10) and middle ($19.99). Self-hosting is free but needs a server. | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. |
| Free plan and trial | CSelf-hosting the full app costs nothing, and Cloud has a 7-day trial with no card. But every check still needs paid search data from DataForSEO or SerpApi, or credits bought in $5 to $100 packs. | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. |
| Features | CGoogle rankings by location and device with a saved results page per check, AI answer tracking, keyword research, backlinks, a sampled site audit and Search Console history past 16 months. The gaps: rankings are Google only, and most extras need DataForSEO. | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. |
| Ease of use | CNo rating on record. Cloud saves you hosting it, but you still connect a DataForSEO or SerpApi account or buy credits, and lookups are priced one by one, so there's setup before the first check. | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to DataForSEO, SerpApi, Search Console, GA4 and Plausible, and has MCP for Claude, ChatGPT, Cursor and Codex, a REST API, a CLI and SDKs. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. |
| Best for | rank tracking on your own SERP data account | all-in-one SEO research for teams with a budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bisibility and Semrush. How we grade
Where they differ
- Bisibility is open source and self-hostable, according to its own site.
- Bisibility also covers AI search visibility.
- Semrush also covers reports and site audit.
At a glance
| Bisibility | Semrush | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $3 per month, plus search data paid separately | $117.33 per month, billed annually ($139 billed monthly) |
| Free plan | Self-hosted: the full open-source app (AGPL-3.0) is free to run on your own server, with search data from your own DataForSEO or SerpApi account. | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. |
| Free trial | 7-day free trial of Cloud, no card required | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once |
| Web | ||
| Made by | bisibility | Semrush Holdings |
| Price read from | bisibility.com | semrush.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Bisibility
- Neither Cloud nor self-hosting includes search data: you need a DataForSEO or SerpApi account, or credits at provider cost plus 30%.
- Bisibility estimates about $12 a month in DataForSEO usage for 100 keywords checked daily to the top 20, in one location on one device.
- Credits come in $5 to $100 packs that never expire and are non-refundable; Cloud also has a weekly processing limit shown in the app.
- Maps grid, keyword research, backlinks and AI tracking need DataForSEO; SerpApi covers Google rankings and the Local Pack only.
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
Key features
Bisibility
- Rank tracking with SERP history
- Google positions by location and device on a schedule you set, with a stored snapshot of the results page from every check.
- Choice of data provider
- Checks run on DataForSEO or SerpApi in an order you set; each result records which provider returned it and what it cost.
- AI answer tracking
- Repeats set prompts and keeps the answers and citations; through DataForSEO it covers ChatGPT, Gemini, Claude and Google AI Overviews.
- Research and audits
- Keyword research, domain overviews and backlinks through DataForSEO, priced before each lookup, plus a site audit of a sample of pages.
- Search Console history
- Imports Search Console clicks, impressions and queries and keeps them past Google's 16-month limit; GA4 and Plausible can also be linked.
- MCP, API and SDKs
- Claude, ChatGPT, Cursor, Codex or Grok can work with your data through MCP, alongside a REST API, a CLI and TypeScript, Python and Go SDKs.
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
Plans
Bisibility
Self-hosted$0
Same features as Cloud, but you host it yourself and connect your own data provider keys.
Cloud access$3
per month, plus search data paid separately
The hosted app with no credits included: use your own DataForSEO or SerpApi keys, or buy credits at provider cost plus 30%.
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
Ways to pay less
Bisibility
No public discounts listed.
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
Common questions
Which is cheaper, Bisibility or Semrush?
As of Oct 23, 2026, Bisibility is cheaper to start with: $3 a month, against $117.33 a month for Semrush. Bisibility starts at $3 per month, plus search data paid separately, and Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
Which has a free plan, Bisibility or Semrush?
As of Oct 23, 2026, both Bisibility and Semrush have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.