Bold Commerce vs Ecwid (2026): which should you pick?
As of Nov 13, 2026, Ecwid grades higher than Bold Commerce: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Bold Commerce grades higher on the free plan. Ecwid grades higher on features, ease of use and platforms. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Bold Commerce
Shopify apps for subscriptions, upsells, pricing and memberships
Which one is for you
Pick Bold Commerce if
- Fits if you already run a Shopify store and want subscriptions or upsells
- Works for stores that want customers to reorder
Look elsewhere if
- Not for you if you're not on Shopify, as the apps only run there
- Pricey if you stack apps, since each is billed separately
- Watch out: Memberships adds $0.13 per member per month after the first 10
- Watch out: the earlier Bold platform pages are gone, so older reviews may describe a different product
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
How we grade them
| 1.8GPABold CommerceWeak | 2.2GPAEcwidFair | |
|---|---|---|
| Value for money | CPriced app by app: Upsell is $4.99 to $399.99 by Shopify plan and Custom Pricing is $29 to $129. Several apps add up past one tool's price. | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. |
| Free plan and trial | C7-day and 14-day trials listed per app. We didn't read whether a card is asked for. | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. |
| Features | DNot a store builder: it's add-on apps that only work inside Shopify, so it needs another product to be useful at all. | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. |
| Ease of use | CNo rating on record. Each app has to be installed and set up inside Shopify. | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. |
| Platforms and integrations | CWeb only, tied to Shopify, Shopify Flow and Shopify Plus. | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. |
| Best for | Shopify stores adding subscriptions, upsells or memberships | adding a shop to the website you already have |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Bold Commerce and Ecwid. How we grade
Where they differ
- Bold Commerce also covers marketing automation.
- Ecwid also covers inventory, digital downloads and shipping labels.
At a glance
| Bold Commerce | Ecwid | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | $5 per month (Starter) |
| Free plan | None | None |
| Free trial | Free trials listed per app: 7 days for Bold Upsell, 14 days for Custom Pricing | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Bold Commerce | Ecwid by Lightspeed |
| Price read from | Not confirmed | ecwid.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Bold Commerce
- Prices are per app, not per suite. Bold Upsell shows $4.99, $24.99, $74.99 and $399.99 a month by Shopify plan, with a 7-day trial.
- Bold Custom Pricing lists $29, $69 and $129 a month with a 14-day free trial; Memberships adds $0.13 per member per month after the first 10.
- The apps run only inside Shopify; this is not a standalone store builder, so a store needs Shopify itself.
- The earlier Bold Commerce platform pages are gone; the site now describes only the Shopify app suite.
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Key features
Bold Commerce
- Subscriptions
- Subscription plans with automated billing, churn prevention and upsell tools, plus a free migration service from other subscription platforms.
- AI upsells
- Upsell offers in the cart, at checkout, on product pages, after purchase and in email, including free-gift offers that add themselves to the cart.
- Custom pricing
- Customer-specific prices for wholesale, VIP, member and subscriber buyers, with quantity breaks, without needing Shopify Plus.
- Memberships
- Member-only products, content and pricing, plus perks such as free shipping, store credit and early access, usable online and in store.
- Discounts
- Scheduled sales that go live, move products into a sale collection and reset themselves when the promotion ends.
- Reorder nudging (rePete)
- Reorder reminders timed to when a customer is likely to run out, run from a separate rePete product.
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Plans
Bold Commerce
Pricing could not be confirmed. See boldcommerce.com.
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Ways to pay less
Bold Commerce
- Other savings
3 free months when moving subscriptions
Migrations from any other subscription platform to Bold Subscriptions qualify for 3 months free; upgrades from Bold V1 get 1 month free.
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Common questions
Which is cheaper, Bold Commerce or Ecwid?
As of Nov 13, 2026, Bold Commerce has no price we could confirm, and Ecwid starts at $5 per month (Starter).
Which has a free plan, Bold Commerce or Ecwid?
As of Nov 13, 2026, neither Bold Commerce nor Ecwid has a free plan. Bold Commerce has a free trial.
Which platforms do Bold Commerce and Ecwid run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.