Ecwid
Online store you can add to any website or run as its own site
Ecwid report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for adding a shop to the website you already have
Ecwid's party trick is dropping a store into a site you already have, on WordPress, Wix, Squarespace or anything else, and running the same catalog on several sites at once. It takes nothing per sale. But there's no free plan and no trial, and the $5 Starter plan is 10 products on a company.site address.
Who Ecwid is for
- Great if you already have a website and just want a shop inside it
- Handy when you sell the same products on several sites and social pages
- Good for tiny catalogs, as Starter's 10 products cost $5 a month if a company.site address is fine
Who Ecwid is not for
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you have more than 100 products, since that takes Business at $49 a month
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
Why Ecwid gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan.
- FFree plan and trialNothing free: no free plan, and the pricing page mentions no trial. The cheapest way in is Starter at $5 a month, which is cheap but not free.
- BFeaturesThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete.
- BEase of use4.62 from 1,255 App Store ratings. Adding the store to a site you already run is the easy route, with no new website to build.
- BPlatforms and integrationsWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B.
What these grades rest on. Graded from this listing, whose facts were read from Ecwid's own pages on 18 October 2026, and its App Store rating. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/ecwid#review"><img src="https://toolgpa.com/badge/ecwid.svg" alt="Ecwid: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Ecwid stands among online store builders
Ecwid's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2.
It stands best on ease of use (B, above 6 of 9) and worst on free plan and trial (F, above 0).
Its paid plans start at $5 a month, against a middle price of $29 for the category: 0 of the 7 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more.
Each grade against the category
Every bar is all 10 online store builders we grade, cut by the letter each got. Ecwid’s own letter is outlined.
- CValue for moneyAbove 1 of 9, level with 7
- FFree plan and trialAbove 0 of 9
- BFeaturesAbove 5 of 9, level with 3
- BEase of useAbove 6 of 9, level with 1
- BPlatforms and integrationsAbove 2 of 9, level with 7
Price against what you get
Each dot is one of 8 online store builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Ecwid, or make your own?
Keep it
To replace Ecwid you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher. It costs $60 a year.
What you could make
- Inventory and digital downloads: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Discounted carrier rates and labels, which take an agreement with each carrier.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, WordPress, Stripe and Square among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Ecwid’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Ecwid?
Ecwid by Lightspeed is a hosted store that can be embedded in an existing website, such as one on WordPress, Wix or Squarespace, or run as its own site from Ecwid's templates. One account manages products, orders, taxes and shipping for every place the store appears, including social shops and marketplaces. Plans are set mainly by how many products you sell, and Ecwid takes no fee on sales.
Ecwid is a paid product, starting at $5 per month (Starter). See every plan
Good for
- Owners of an existing website who want to add a store without rebuilding
- Small shops with a short catalog that want a low monthly price
- Sellers who show the same catalog on several sites and social channels
Worth knowing
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Key features
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Ecwid pricing
- Starts at
- $5 per month (Starter)
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $5per month | Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support. |
| Venture | $29per month, billed annually ($35 billed monthly) | Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support. |
| Business | $49per month, billed annually ($65 billed monthly) | Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support. |
| Unlimited | $119per month, billed annually ($149 billed monthly) | Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support. |
Read from ecwid.com on Oct 18, 2026. Prices change, so confirm with Ecwid before you buy.
Ways to pay less
- Annual discountPay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Stated on ecwid.com
How people rate the Ecwid app
4.6
out of 5 for the iPhone and iPad app
- 5 stars80%
- 4 stars12%
- 3 stars2%
- 2 stars2%
- 1 star4%
1,255 ratings on the App Store in the United States, read Oct 18, 2026. It rates the app, not everything the product does. See the listing
Works with
Ecwid alternatives
- Ecwid vs Square Online
Free plan · from $49/mo
- Ecwid vs Big Cartel
Free plan · from $12/mo
- Ecwid vs Shopify
Free trial · from $29/mo
- Ecwid vs Wix
Free plan · from $17/mo
- Ecwid vs WooCommerce
Free plan
Common questions
Is Ecwid free?
No. Ecwid is a paid product, starting at $5 per month (Starter).
How much does Ecwid cost?
Ecwid lists 4 plans. Starter: $5 per month. Venture: $29 per month, billed annually ($35 billed monthly). Business: $49 per month, billed annually ($65 billed monthly). Unlimited: $119 per month, billed annually ($149 billed monthly). Prices were read from ecwid.com on Oct 18, 2026.
What platforms does Ecwid work on?
Ecwid is available on Web, iOS and Android.
Does Ecwid offer any discounts?
Ecwid publicly lists the following: Pay annually to save 16%.
How is Ecwid rated?
Ecwid's iPhone and iPad app averages 4.6 out of 5 from 1,255 ratings on the App Store in the United States, as read on Oct 18, 2026. That is the store's rating of the app, not a score from us.
Does Ecwid have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Ecwid is listed for Web, iOS and Android.
Does Ecwid have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Ecwid is listed for Web, iOS and Android.
Is Ecwid open source?
Ecwid is not described as open source on its own site, as read on Oct 18, 2026.
What does Ecwid integrate with?
Ecwid's listing names WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram. A listing names up to eight integrations, so it may connect to more.
Who makes Ecwid?
Ecwid is made by Ecwid by Lightspeed.
What are the alternatives to Ecwid?
The closest alternatives to Ecwid in our directory are Square Online, Big Cartel, Shopify, Wix and WooCommerce. Each one has a side-by-side comparison with Ecwid.
How does Ecwid compare with other online store builders?
Ecwid's GPA of 2.2 is higher than 2 of the 9 other online store builders we grade, and level with 2. It stands best on ease of use (B, above 6 of 9) and worst on free plan and trial (F, above 0).
Is Ecwid good value for money?
ToolGPA grades Ecwid C for value for money. Its paid plans start at $5 a month, against a middle price of $29 for the category: 0 of the 7 others that charge start lower. On features, ease of use and platforms it scores 3.0 out of 4, and no tool on the category's chart scores higher without costing more.
Could I make my own version of Ecwid?
To replace Ecwid you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 5 of the 9 other online store builders grade higher. It costs $60 a year. What you could not make: Checkout, card payments and sales tax handled for you. Discounted carrier rates and labels, which take an agreement with each carrier. A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, WordPress, Stripe and Square among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026. What people say is linked where it appears.