Square Online
Online store builder that shares stock and payments with Square POS
Square Online report card
Good · out of 4.0 · graded Oct 18, 2026
Best for shops already taking payments with Square
Square Online makes most sense if you already use Square at the till: the store shares its items, stock and discounts with Square Point of Sale, and handles pickup, local delivery and shipping. The free plan is a real store with no monthly fee. Your own domain is the catch, as that needs Square Plus at $49 a month per location.
Who Square Online is for
- Great if you already take payments with Square in a shop, café or restaurant
- Handy when customers collect orders or you deliver locally as well as ship
- Good for trying an online store with no monthly fee at all
Who Square Online is not for
- Pricey if you just want your own domain, as that takes Square Plus at $49 a month per location
- Skip it if you use a different till, since sharing stock with Square's point of sale is the main draw
Why Square Online gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyA store on your own domain means Square Plus at $49 a month per location, with no yearly rate on record. That's the dear end of this category, though Plus covers Square's point of sale and invoices too. Square's own cut is its card rate: 2.9% + 30¢ online on Plus.
- BFree plan and trialSquare Free is a real store with no monthly fee: SEO tools, pickup, local delivery and shipping labels. The catches are a Square web address and online cards at 3.3% + 30¢ rather than 2.9% + 30¢. There's a 30-day trial of Plus or Premium too.
- BFeaturesIt covers the whole job: a builder with SEO tools, one stock count with your shop, pickup, local delivery, bulk labels with discounted US rates, and Afterpay. Abandoned-cart emails need Plus and live carrier rates need Premium at $149, but the core is all there.
- CEase of useNo App Store rating on record for the store itself. If your items are already in Square they carry over, but you're still building a site from layouts, so it lands on a C.
- BPlatforms and integrationsWeb, iPhone and Android, with Facebook, Instagram, Google and Afterpay, and a Wix store can sync to the Square catalog. It's a short list, and there's no desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Square's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Square Online? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/square-online#review"><img src="https://toolgpa.com/badge/square-online.svg" alt="Square Online: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where Square Online stands among online store builders
Square Online's GPA of 2.6 is higher than 6 of the 9 other online store builders we grade, and level with 1.
It stands best on free plan and trial (B, above 7 of 9) and worst on value for money (C, above 1).
Its paid plans start at $49 a month, against a middle price of $29 for the category: 6 of the 7 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 10 online store builders we grade, cut by the letter each got. Square Online’s own letter is outlined.
- CValue for moneyAbove 1 of 9, level with 7
- BFree plan and trialAbove 7 of 9, level with 2
- BFeaturesAbove 5 of 9, level with 3
- CEase of useAbove 1 of 9, level with 4
- BPlatforms and integrationsAbove 2 of 9, level with 7
Price against what you get
Each dot is one of 8 online store builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Square Online, or make your own?
Keep it
To replace Square Online you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 6 of the 9 other online store builders we grade. It costs $588 a year.
What you could make
- Inventory: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Discounted carrier rates and labels, which take an agreement with each carrier.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Wix, Facebook and Instagram among them.
- Sharing with other people, which means accounts and invitations.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Square Online’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Square Online?
Square Online is the website and online store builder inside Square, the payments and point-of-sale company. A store shares its items, stock and discounts with Square Point of Sale, and takes orders for pickup, local delivery or shipping. The free plan has no monthly fee and charges only card processing, while the paid Square plans add a custom domain, more store features and lower card rates.
Square Online has a free plan. Paid plans start at $49 per location / month (Square Plus). See every plan
Good for
- Shops and restaurants that already take payments with Square in person
- Small sellers who want to start a store with no monthly fee
- Businesses offering pickup or local delivery alongside shipping
Worth knowing
- Square Free cannot connect a custom domain; that takes Square Plus at $49 a month per location.
- Online card payments cost 3.3% + 30¢ on Square Free against 2.9% + 30¢ on Plus and Premium.
- Plus and Premium are Square-wide plans billed per location, which also cover point of sale, invoices, staff and booking tools.
- Real-time carrier shipping rates at checkout need Square Premium at $149 a month per location.
Key features
- Website builder with SEO tools
- Build a single ordering page or a multi-page store with layouts, a blog and SEO tools, and run several Square Online sites from one account.
- Shared catalog with Square POS
- Items, stock and discounts are shared with Square Point of Sale, so stock is tracked across shop locations and online. A Wix store can also sync to the Square catalog.
- Pickup, delivery and shipping
- Offer in-store or curbside pickup, local delivery by staff or couriers, and shipping, with bulk label printing and discounted US shipping rates on every plan.
- Payments built in
- Square processes cards, digital wallets and Afterpay installments. Afterpay costs the seller 6% + 30¢ per sale, and cards issued outside the US add 1.5%.
- Marketing and social selling
- Coupons, pop-ups and lead forms on every plan, Facebook and Instagram connections with Facebook ads, and abandoned-cart emails from Square Plus.
Square Online pricing
- Starts at
- $49 per location / month (Square Plus)
- Free plan
- Square Free: a store on a Square web address with SEO tools, pickup, local delivery and shipping labels, and no monthly fee. Online card payments cost 3.3% + 30¢, and a custom domain needs Plus.
- Free trial
- 30-day free trial of Square Plus or Square Premium
| Plan | Price | What you get |
|---|---|---|
| Square Free | $0 | Website builder with SEO tools, pickup, delivery and shipping labels; online card payments cost 3.3% + 30¢ and in-person ones 2.6% + 15¢. |
| Square Plus | $49per location / month | Custom domain, expanded design and custom code, abandoned-cart emails, reviews, preorders and subscriptions, with online card payments at 2.9% + 30¢. |
| Square Premium | $149per location / month | Adds real-time shipping rates, advanced reporting and 24/7 phone support, with online cards at 2.9% + 30¢ and in-person at 2.4% + 15¢. |
| Square Pro | Custom | For businesses processing over $250,000 a year: custom pricing and processing fees, arranged with Square's sales team. |
Read from squareup.com on Oct 18, 2026. Prices change, so confirm with Square Online before you buy.
Works with
Square Online alternatives
- Square Online vs Ecwid
From $5/mo
- Square Online vs Shopify
Free trial · from $29/mo
- Square Online vs Wix
Free plan · from $17/mo
- Square Online vs Big Cartel
Free plan · from $12/mo
- Square Online vs Squarespace
Free trial · from $19/mo
Common questions
Is Square Online free?
Square Online has a free plan. Square Free: a store on a Square web address with SEO tools, pickup, local delivery and shipping labels, and no monthly fee. Online card payments cost 3.3% + 30¢, and a custom domain needs Plus. Paid plans start at $49 per location / month (Square Plus).
How much does Square Online cost?
Square Online lists 4 plans. Square Free: $0. Square Plus: $49 per location / month. Square Premium: $149 per location / month. Square Pro: custom pricing. Prices were read from squareup.com on Oct 18, 2026.
What platforms does Square Online work on?
Square Online is available on Web, iOS and Android.
Does Square Online have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Square Online is listed for Web, iOS and Android.
Does Square Online have a macOS app?
No macOS app was listed when its pages were read on Oct 18, 2026. Square Online is listed for Web, iOS and Android.
Is Square Online open source?
Square Online is not described as open source on its own site, as read on Oct 18, 2026.
What does Square Online integrate with?
Square Online's listing names Wix, Facebook, Instagram, Google and Afterpay. A listing names up to eight integrations, so it may connect to more.
Does Square Online have a free trial?
Yes. 30-day free trial of Square Plus or Square Premium.
Who makes Square Online?
Square Online is made by Block, Inc. It dates from 2009.
What are the alternatives to Square Online?
The closest alternatives to Square Online in our directory are Ecwid, Shopify, Wix, Big Cartel and Squarespace. Each one has a side-by-side comparison with Square Online.
How does Square Online compare with other online store builders?
Square Online's GPA of 2.6 is higher than 6 of the 9 other online store builders we grade, and level with 1. It stands best on free plan and trial (B, above 7 of 9) and worst on value for money (C, above 1).
Is Square Online good value for money?
ToolGPA grades Square Online C for value for money. Its paid plans start at $49 a month, against a middle price of $29 for the category: 6 of the 7 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 4 tools score higher and cost less.
Could I make my own version of Square Online?
To replace Square Online you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 6 of the 9 other online store builders we grade. It costs $588 a year. What you could not make: Checkout, card payments and sales tax handled for you. Discounted carrier rates and labels, which take an agreement with each carrier. A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, Wix, Facebook and Instagram among them. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.