Square Online vs Wix
We give Square Online a 2.6 GPA and Wix a 2.8, out of 4.0. Square Online grades higher on the free plan. Wix grades higher on features and ease of use. They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Square Online
Online store builder that shares stock and payments with Square POS
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 2.6GPASquare OnlineGood | 2.8GPAWixGood | |
|---|---|---|
| Value for money | CA store on your own domain means Square Plus at $49 a month per location, with no yearly rate on record. That's the dear end of this category, though Plus covers Square's point of sale and invoices too. Square's own cut is its card rate: 2.9% + 30¢ online on Plus. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | BSquare Free is a real store with no monthly fee: SEO tools, pickup, local delivery and shipping labels. The catches are a Square web address and online cards at 3.3% + 30¢ rather than 2.9% + 30¢. There's a 30-day trial of Plus or Premium too. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | BIt covers the whole job: a builder with SEO tools, one stock count with your shop, pickup, local delivery, bulk labels with discounted US rates, and Afterpay. Abandoned-cart emails need Plus and live carrier rates need Premium at $149, but the core is all there. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | CNo App Store rating on record for the store itself. If your items are already in Square they carry over, but you're still building a site from layouts, so it lands on a C. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb, iPhone and Android, with Facebook, Instagram, Google and Afterpay, and a Wix store can sync to the Square catalog. It's a short list, and there's no desktop app. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | shops already taking payments with Square | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Square Online and Wix. How we grade
Where they differ
- Square Online starts at $49 per location / month (Square Plus). Wix starts at $17 per site / month, billed yearly (Light).
- Square Online also covers inventory, online store and shipping labels.
- Wix also covers templates, AI agents and no-code.
At a glance
| Square Online | Wix | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per location / month (Square Plus) | $17 per site / month, billed yearly (Light) |
| Free plan | Square Free: a store on a Square web address with SEO tools, pickup, local delivery and shipping labels, and no monthly fee. Online card payments cost 3.3% + 30¢, and a custom domain needs Plus. | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | 30-day free trial of Square Plus or Square Premium | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Block, Inc. | Wix.com, Inc. |
| Price read from | squareup.com | wix.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
Square Online
- Shops and restaurants that already take payments with Square in person
- Small sellers who want to start a store with no monthly fee
- Businesses offering pickup or local delivery alongside shipping
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
Square Online
- Square Free cannot connect a custom domain; that takes Square Plus at $49 a month per location.
- Online card payments cost 3.3% + 30¢ on Square Free against 2.9% + 30¢ on Plus and Premium.
- Plus and Premium are Square-wide plans billed per location, which also cover point of sale, invoices, staff and booking tools.
- Real-time carrier shipping rates at checkout need Square Premium at $149 a month per location.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Square Online
- Website builder with SEO tools
- Build a single ordering page or a multi-page store with layouts, a blog and SEO tools, and run several Square Online sites from one account.
- Shared catalog with Square POS
- Items, stock and discounts are shared with Square Point of Sale, so stock is tracked across shop locations and online. A Wix store can also sync to the Square catalog.
- Pickup, delivery and shipping
- Offer in-store or curbside pickup, local delivery by staff or couriers, and shipping, with bulk label printing and discounted US shipping rates on every plan.
- Payments built in
- Square processes cards, digital wallets and Afterpay installments. Afterpay costs the seller 6% + 30¢ per sale, and cards issued outside the US add 1.5%.
- Marketing and social selling
- Coupons, pop-ups and lead forms on every plan, Facebook and Instagram connections with Facebook ads, and abandoned-cart emails from Square Plus.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Square Online
Square Free$0
Website builder with SEO tools, pickup, delivery and shipping labels; online card payments cost 3.3% + 30¢ and in-person ones 2.6% + 15¢.
Square Plus$49
per location / month
Custom domain, expanded design and custom code, abandoned-cart emails, reviews, preorders and subscriptions, with online card payments at 2.9% + 30¢.
Square Premium$149
per location / month
Adds real-time shipping rates, advanced reporting and 24/7 phone support, with online cards at 2.9% + 30¢ and in-person at 2.4% + 15¢.
Square ProCustom
For businesses processing over $250,000 a year: custom pricing and processing fees, arranged with Square's sales team.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Square Online
No public discounts listed.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
