PrestaShop
Open-source ecommerce software, free to self-host or sold hosted
PrestaShop report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for custom stores you own, especially in Europe
PrestaShop is open-source store software: download it free and run it on your own server, or pay PrestaShop €24 a month on yearly billing to host it for you. You get checkout with PayPal, ad tools and 3,200+ themes and modules to build on. It's a builder's tool, though, and PrestaShop itself says setting it up takes some technical know-how.
Who PrestaShop is for
- Great if you want to own your store's code and data outright
- Handy when you sell in Europe and want VAT and GDPR tools in the hosted plan
- Good for developers and agencies building custom stores for clients
Who PrestaShop is not for
- Skip it if you've never set up a website, as PrestaShop says it takes technical knowledge
- Pricey if you need expert help, as paid support starts at €90 for an hour of analysis
Why PrestaShop gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyClassic is free, but you pay for hosting, a domain and any paid modules, and the listing has no figure for those. So we go on Hosted: €24 a month on yearly billing, in euros and before VAT (€29 monthly). That's the ordinary middle, and no PrestaShop fee on sales is listed.
- BFree plan and trialThe Classic software is free to download with unlimited products, and one person could run a shop on it for years. Hosting isn't free, though, and the 14-day Hosted trial takes payment details at sign-up.
- CFeaturesCheckout in 20 currencies across 190 countries, Google and social ads, eShip labels, Klaviyo email and proper SEO controls cover the basics. Past that you're adding from 3,200+ themes and modules, and the paid ones cost extra.
- CEase of useNo store rating on record. Hosted takes the server off your hands, but PrestaShop says installing and customizing a store takes some technical knowledge, and the free Classic route means running your own server.
- BPlatforms and integrationsWeb only, but with PayPal, Stripe, Klarna, Klaviyo, Google, Facebook, Instagram and Hostinger, 3,200+ themes and modules, and open code you can change freely. No phone or desktop app.
What these grades rest on. Graded from this listing, whose facts were read from PrestaShop's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/prestashop#review"><img src="https://toolgpa.com/badge/prestashop.svg" alt="PrestaShop: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where PrestaShop stands among online store builders
PrestaShop's GPA of 2.4 is higher than 5 of the 9 other online store builders we grade.
It stands best on free plan and trial (B, above 7 of 9) and worst on features (C, above 0).
Its paid plans start at about $26.89 a month, against a middle price of $29 for the category: 2 of the 7 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 10 online store builders we grade, cut by the letter each got. PrestaShop’s own letter is outlined.
- CValue for moneyAbove 1 of 9, level with 7
- BFree plan and trialAbove 7 of 9, level with 2
- CFeaturesAbove 0 of 9, level with 4
- CEase of useAbove 1 of 9, level with 4
- BPlatforms and integrationsAbove 2 of 9, level with 7
Price against what you get
Each dot is one of 8 online store builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep PrestaShop, or make your own?
Keep it
To replace PrestaShop you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It costs $322.73 a year. PrestaShop is open source, so there is a third way: take its code and run it yourself.
What you could not
- Checkout, card payments and sales tax handled for you.
- It plugs into other products, PayPal, Stripe and Klarna among them, and has an API.
What this rests on. PrestaShop’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is PrestaShop?
PrestaShop is open-source ecommerce software that you can download free and run on your own server, or rent as a Hosted store that PrestaShop installs and runs. Both come with PrestaShop Checkout built with PayPal, Google and social ad tools, shipping and access to a marketplace of themes and modules. The Hosted offer is priced in euros and adds VAT and GDPR tools for European sellers.
PrestaShop has a free plan. Paid plans start at €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly). See every plan
Good for
- Developers and agencies building custom stores for clients
- European sellers who want open-source software with VAT and GDPR tools
- Merchants who want to own their store's code and data
Worth knowing
- Classic is free to download, but hosting, a domain and any paid modules or themes cost extra; the offers page gives no figures for those costs.
- PrestaShop says installing and customizing a store takes some technical knowledge, especially to set it up on a server.
- Hosted is priced in euros excluding VAT, and its legal tools are built around European rules such as GDPR.
- Paid technical support is sold separately, from €90 for an hour of analysis and up to four hours of work.
Key features
- Open-source store software
- Download PrestaShop free, install it on your own server and change any part of it, with unlimited physical and virtual products and product packs.
- PrestaShop Checkout with PayPal
- Take payments in 20 currencies across 190 countries, including PayPal installments, with Stripe, Klarna and other payment providers also offered.
- Google, Facebook and Instagram ads
- PrestaShop Marketing runs automated ads on Google networks, and PrestaShop Social syncs the catalog with Facebook and Instagram.
- Shipping and marketing automation
- eShip for PrestaShop prints labels and handles shipments, and PrestaShop Automation connects Klaviyo for targeted email campaigns.
- Marketplace and SEO tools
- Add from more than 3,200 themes and modules in the PrestaShop Marketplace, and manage custom URLs, meta tags, canonical URLs and redirects.
PrestaShop pricing
- Starts at
- €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly)
- Free plan
- Classic: the open-source PrestaShop software, free to download and run on your own hosting, with unlimited products. Hosting, a domain and paid modules cost extra.
- Free trial
- 14-day free trial of Hosted; payment details are taken at sign-up
| Plan | Price | What you get |
|---|---|---|
| Classic | €0 | Open-source PrestaShop 9 that you download and host yourself, with PrestaShop Checkout, ad tools, shipping and the Marketplace built in. |
| Hosted | €24per month excl. VAT, billed annually (€29 billed monthly) | Installed and hosted by PrestaShop, with automatic VAT calculation, GDPR and cookie tools, and support by email, chat or phone 6 days a week. |
Read from prestashop.com on Oct 18, 2026. Prices change, so confirm with PrestaShop before you buy.
Ways to pay less
- Annual discountHosted billed annually saves 17%
The Hosted offer costs €290 a year excluding VAT, shown as €24 a month, against €29 a month without commitment.
Stated on prestashop.com
Works with
PrestaShop alternatives
- PrestaShop vs WooCommerce
Free plan
- PrestaShop vs Shopify
Free trial · from $29/mo
- PrestaShop vs BigCommerce
Free trial · from $29/mo
- PrestaShop vs Ecwid
From $5/mo
- PrestaShop vs Wix
Free plan · from $17/mo
Common questions
Is PrestaShop free?
PrestaShop has a free plan. Classic: the open-source PrestaShop software, free to download and run on your own hosting, with unlimited products. Hosting, a domain and paid modules cost extra. Paid plans start at €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly).
How much does PrestaShop cost?
PrestaShop lists 2 plans. Classic: €0. Hosted: €24 per month excl. VAT, billed annually (€29 billed monthly). Prices were read from prestashop.com on Oct 18, 2026.
What platforms does PrestaShop work on?
PrestaShop is available on Web.
Does PrestaShop offer any discounts?
PrestaShop publicly lists the following: Hosted billed annually saves 17%.
Does PrestaShop have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. PrestaShop is listed for Web.
Does PrestaShop have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. PrestaShop is listed for Web.
Is PrestaShop open source?
Yes. PrestaShop is open source, according to its own site. It can also be run on a server of your own.
Does PrestaShop have an API?
Yes. PrestaShop offers a public API, according to its own site.
What does PrestaShop integrate with?
PrestaShop's listing names PayPal, Stripe, Klarna, Klaviyo, Google, Facebook, Instagram and Hostinger. A listing names up to eight integrations, so it may connect to more.
Does PrestaShop have a free trial?
Yes. 14-day free trial of Hosted; payment details are taken at sign-up.
Who makes PrestaShop?
PrestaShop is made by PrestaShop. It dates from 2007.
What are the alternatives to PrestaShop?
The closest alternatives to PrestaShop in our directory are WooCommerce, Shopify, BigCommerce, Ecwid and Wix. Each one has a side-by-side comparison with PrestaShop.
How does PrestaShop compare with other online store builders?
PrestaShop's GPA of 2.4 is higher than 5 of the 9 other online store builders we grade. It stands best on free plan and trial (B, above 7 of 9) and worst on features (C, above 0).
Is PrestaShop good value for money?
ToolGPA grades PrestaShop C for value for money. Its paid plans start at about $26.89 a month, against a middle price of $29 for the category: 2 of the 7 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 2 tools score higher and cost less.
Could I make my own version of PrestaShop?
To replace PrestaShop you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. It costs $322.73 a year. PrestaShop is open source, so there is a third way: take its code and run it yourself. What you could not make: Checkout, card payments and sales tax handled for you. It plugs into other products, PayPal, Stripe and Klarna among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.