PrestaShop vs WooCommerce
We give PrestaShop a 2.4 GPA and WooCommerce a 2.2, out of 4.0. PrestaShop grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
PrestaShop
Open-source ecommerce software, free to self-host or sold hosted
Free plan · from €24/mo
WooCommerce
Free, open-source store plugin for WordPress that you host yourself
Free plan
How we grade them
| 2.4GPAPrestaShopFair | 2.2GPAWooCommerceFair | |
|---|---|---|
| Value for money | CClassic is free, but you pay for hosting, a domain and any paid modules, and the listing has no figure for those. So we go on Hosted: €24 a month on yearly billing, in euros and before VAT (€29 monthly). That's the ordinary middle, and no PrestaShop fee on sales is listed. | CThe plugin is free, but a store needs hosting, which Woo puts at $25 to $350 a month, plus paid extensions at $29 to $299 a year each. So call it $25 a month and up, the ordinary middle here. Woo takes no fee on sales, whichever payment provider you use. |
| Free plan and trial | BThe Classic software is free to download with unlimited products, and one person could run a shop on it for years. Hosting isn't free, though, and the 14-day Hosted trial takes payment details at sign-up. | BThe whole plugin is free and open source, with unlimited products and orders and no revenue share, so one person could run a shop on it for years. It isn't an A because a live store can't run without paid hosting. |
| Features | CCheckout in 20 currencies across 190 countries, Google and social ads, eShip labels, Klaviyo email and proper SEO controls cover the basics. Past that you're adding from 3,200+ themes and modules, and the paid ones cost extra. | CProducts, carts, checkout and orders are all in the free core, any payment provider works, and the app takes payments in person. But a lot sits in extensions, many of them paid, and shipping labels come through outside services such as ShipStation or Shippo. |
| Ease of use | CNo store rating on record. Hosted takes the server off your hands, but PrestaShop says installing and customizing a store takes some technical knowledge, and the free Classic route means running your own server. | DYou host it yourself: WordPress, a web host, and updates, backups and security on you or your host. The phone app's 4.75 from about 7,800 App Store ratings is for running orders once the store is up, not for getting it up. |
| Platforms and integrations | BWeb only, but with PayPal, Stripe, Klarna, Klaviyo, Google, Facebook, Instagram and Hostinger, 3,200+ themes and modules, and open code you can change freely. No phone or desktop app. | BWeb, plus a free iPhone and Android app, with Stripe, ShipStation, Shippo, Easyship, Klaviyo, Google, TikTok and Pinterest, and no cap on API use. No desktop app, so B is the ceiling. |
| Best for | custom stores you own, especially in Europe | adding a store to a WordPress site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: PrestaShop and WooCommerce. How we grade
Where they differ
- Only WooCommerce lists iOS and Android apps.
In commonFree planWebOpen sourceSelf-hostablePublic APIOnline store
At a glance
| PrestaShop | WooCommerce | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | €24 per month excl. VAT, billed annually (Hosted; €29 billed monthly) | Not published |
| Free plan | Classic: the open-source PrestaShop software, free to download and run on your own hosting, with unlimited products. Hosting, a domain and paid modules cost extra. | The WooCommerce plugin is free and open source, with unlimited products and orders and no revenue share. Hosting, paid extensions and payment processing cost extra. |
| Free trial | 14-day free trial of Hosted; payment details are taken at sign-up | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | PrestaShop | WooCommerce, Inc. |
| Price read from | prestashop.com | woocommerce.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
PrestaShop
- Developers and agencies building custom stores for clients
- European sellers who want open-source software with VAT and GDPR tools
- Merchants who want to own their store's code and data
WooCommerce
- WordPress sites that want to add a store
- Sellers who want to own their code and data and pick their own host
- Developers and agencies building custom stores for clients
Worth knowing
PrestaShop
- Classic is free to download, but hosting, a domain and any paid modules or themes cost extra; the offers page gives no figures for those costs.
- PrestaShop says installing and customizing a store takes some technical knowledge, especially to set it up on a server.
- Hosted is priced in euros excluding VAT, and its legal tools are built around European rules such as GDPR.
- Paid technical support is sold separately, from €90 for an hour of analysis and up to four hours of work.
WooCommerce
- You need WordPress and web hosting from a provider you choose; Woo puts hosting for most stores at $25 to $350 a month.
- Many features come as paid extensions, which Woo says cost $29 to $299 a year each.
- Card fees depend on the processor; Woo gives about 2.5% to 2.9% + 30¢ per transaction for its own WooPayments.
- Because the store runs on your own hosting, updates, backups and security fall to you or your host.
Key features
PrestaShop
- Open-source store software
- Download PrestaShop free, install it on your own server and change any part of it, with unlimited physical and virtual products and product packs.
- PrestaShop Checkout with PayPal
- Take payments in 20 currencies across 190 countries, including PayPal installments, with Stripe, Klarna and other payment providers also offered.
- Google, Facebook and Instagram ads
- PrestaShop Marketing runs automated ads on Google networks, and PrestaShop Social syncs the catalog with Facebook and Instagram.
- Shipping and marketing automation
- eShip for PrestaShop prints labels and handles shipments, and PrestaShop Automation connects Klaviyo for targeted email campaigns.
- Marketplace and SEO tools
- Add from more than 3,200 themes and modules in the PrestaShop Marketplace, and manage custom URLs, meta tags, canonical URLs and redirects.
WooCommerce
- Open-source WordPress plugin
- Adds a store to a WordPress site. The code is open source, so the store can be changed freely, and products, orders and API use are not capped.
- Any payment provider
- Use Woo's own WooPayments or any other gateway or buy-now-pay-later service, run several at once, and pay no extra fee to Woo for using a third-party processor.
- Extensions and themes
- Hundreds of extensions and themes in Woo's marketplace add features such as subscriptions, wholesale pricing and marketing tools, many of them paid.
- Shipping integrations
- Live carrier rates, label printing, tracking and returns come through integrations such as ShipStation, Shippo and Easyship, which are free to download.
- Mobile app and in-person sales
- The free WooCommerce app for iOS and Android manages products and orders and takes payments in person with Tap to Pay or a Woo card reader.
Plans
PrestaShop
Classic€0
Open-source PrestaShop 9 that you download and host yourself, with PrestaShop Checkout, ad tools, shipping and the Marketplace built in.
Hosted€24
per month excl. VAT, billed annually (€29 billed monthly)
Installed and hosted by PrestaShop, with automatic VAT calculation, GDPR and cookie tools, and support by email, chat or phone 6 days a week.
WooCommerce
WooCommerce$0
The free, open-source WordPress plugin, which you host yourself on a provider you choose. No monthly subscription, platform fee or revenue share.
Ways to pay less
PrestaShop
- Annual discount
Hosted billed annually saves 17%
The Hosted offer costs €290 a year excluding VAT, shown as €24 a month, against €29 a month without commitment.
WooCommerce
No public discounts listed.
