Brandmark vs Recraft (2026): which should you pick?
As of Nov 13, 2026, Brandmark and Recraft share a 2.6 GPA, both have a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money and ease of use, where Brandmark grades higher, or features and platforms, where Recraft does.
Checked Oct 17, 2026 and Nov 13, 2026 · graded Oct 17, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on the free plan.
Price, platforms and features side by side. The table says where each price was read and when.
Brandmark
Logo maker that sells logo files and brand assets for a one-time fee
Recraft
Image and vector generator built for designers and brand work
Which one is for you
Pick Brandmark if
- Fits if you need one logo and don't want a monthly bill
- Works for small businesses that want brand guidelines and card designs in one package
Look elsewhere if
- Skip it if you want files for free, because only previews are free
- Watch out: source files, guidelines and unlimited revisions start at $95
- Not for you if you want hand-drawn concepts, since those need the $195 package
- Too light for ongoing design work: it makes logos and a few templates, not a design suite
Pick Recraft if
- Fits if you need icons and logos as SVGs you can edit
- Works for Figma and Framer users who want it inside the design tool
Look elsewhere if
- Skip it if you want to sell what you make on the free plan, as free images are public, belong to Recraft and can't be used commercially
- Not for you if video's the point, since Basic covers images only and video starts at Pro for $16
- Tight if your team wants to pool credits, as Teams credits are per seat, with a 2-seat minimum
- Watch out: monthly credits don't roll over, and top-ups at $2 per 200 are sold only on paid plans
- Tight if you stay free: 3 uploads a day, 2 images per prompt and Recraft's own models only
How we grade them
| 2.6GPABrandmarkGood | 2.6GPARecraftGood | |
|---|---|---|
| Value for money | A$35 one-time for PNG and vector files, under a year of what the typical AI image tool charges a month ($120). The $95 and $195 packages are one-time too. | BBasic is $10 a month on yearly billing ($12 monthly) for 1,000 credits, level with this category's cheaper quarter of $9.99. That's about 500 Recraft V4.1 images, plus partner models, private images and commercial rights. Video needs Pro at $16. |
| Free plan and trial | CGenerating and previewing unlimited logos is free with no account, but nothing can be downloaded until you pay. | CDaily credits on Recraft's own models, vectors included, but only 3 uploads a day and 2 images per prompt. Free images are public, belong to Recraft and can't be used commercially. |
| Features | CGenerative icons, edits by chat, brand assets and templates. Source files, guidelines and unlimited revisions need the $95 package, and hand-crafted concepts the $195 one. | BEditable SVG icons, logos and illustrations, raster-to-vector, custom styles and brand palettes, editing, mockups, an assistant mode, and video on Pro. It covers the job, with vectors as its focus. |
| Ease of use | BNo rating on record, but it's a page where you type your name and pick a logo, with no account for the free preview. | CNo App Store rating on record. Styles, palettes, mockups and a canvas give a designer plenty to set up before it pays off. |
| Platforms and integrations | CBrowser only on the pages read. No app and no API listed. | BWeb, iPhone, Android and a Chrome extension, with plugins for Figma, Framer, Google Docs and Google Slides and a separate API. No desktop app, which an A needs. |
| Best for | a one-time-price logo maker | icons and logos as editable vectors |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brandmark and Recraft. How we grade
Where they differ
- Brandmark can be bought with a one-time purchase.
- Brandmark also covers templates.
- Recraft also covers video generation.
At a glance
| Brandmark | Recraft | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $35 one-time | $10 per month for 1,000 credits, billed annually ($12 billed monthly) |
| Free plan | Generating unlimited logo designs is free, with no account needed; files are bought separately. | Limited daily credits, 3 image uploads a day and up to 2 images per prompt, Recraft models only. Free images are public, owned by Recraft and not licensed for commercial use. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Brandmark | Recraft, Inc. |
| Price read from | brandmark.io | recraft.ai |
| Checked | Nov 13, 2026 | Oct 17, 2026 |
Worth knowing
Brandmark
- Logo files require a purchase; only generating and previewing is free.
- Source files, brand guidelines and unlimited revisions start on the $95 Designer package.
- The pricing page says there are no monthly charges and that full copyright is included.
- Hand-crafted concepts are limited to the $195 package.
Recraft
- Free-plan images are public, belong to Recraft and cannot be used commercially.
- Video generation needs Pro or Teams; Basic covers images only.
- Monthly credits do not roll over. Top-ups cost $2 per 200 credits, never expire and are sold only on paid plans.
- Teams credits are assigned per seat and cannot be shared between members.
Key features
Brandmark
- Generative icons
- Create an icon with generative AI or start from hand-crafted fonts and templates.
- Chat-style edits
- Edit a design by describing the change, such as moving the icon into a hexagon or removing a tagline.
- Export formats
- Exports logos to SVG, PNG and PDF formats.
- Brand assets
- Higher packages add brand guides, business cards, social designs and one-page websites.
- Mobile and desktop
- The editor works in a browser on a phone or a computer.
Recraft
- Vector generation
- Generates editable SVG icons, logos and illustrations, and converts raster images to vectors. Vector tools are on every plan, including Free.
- Custom styles and palettes
- Pick from a style library or create your own style from reference images, and set brand color palettes to keep a set of images consistent.
- Editing tools
- Edit with plain-language instructions, erase or modify areas, extend images, remove or replace backgrounds and upscale.
- Mockups
- Generate a product mockup and apply your own design to it inside Recraft Studio, at 2 credits per mockup.
- Agentic and manual modes
- Chat with an assistant that sets up generations over several turns, or control model, style, aspect ratio and artistic level by hand.
- Plugins and API
- Plugins for Figma, Framer, Google Docs, Google Slides and Chrome use your plan's credits; a separate API is billed in prepaid units.
Plans
Brandmark
Basic$35
one-time
Logo files in PNG and vector format.
Designer$95
one-time
Adds logo source files, unlimited design revisions, brand guidelines, one-page websites, and business card, social media and presentation designs.
Enterprise$195
one-time
Everything in Designer plus up to 10 original hand-crafted concepts and a font download.
Recraft
Free$0
Daily credits for Recraft's own models, vector generation and basic editing; personal use only.
Basic$10
per month for 1,000 credits, billed annually ($12 billed monthly)
Partner image models, private images with commercial rights, credit top-ups. About 500 Recraft V4.1 images a month.
Pro$16
per month for 2,000 credits, billed annually ($20 billed monthly)
Adds video models such as Kling and Veo and priority generation. Price rises with credits: $128 a month yearly at 16,000.
Teams$18
per seat / month for 2,000 credits, billed annually ($22 monthly)
Shared workspace and custom styles, central billing, SSO and 24/7 support. Credits are per seat. Minimum 2 seats.
Ways to pay less
Brandmark
No public discounts listed.
Recraft
- Annual discount
Save up to 20% with annual billing
Annual billing brings Basic from $12 to $10 a month, Pro from $20 to $16 and Teams from $22 to $18 per seat.
Common questions
Which is cheaper, Brandmark or Recraft?
As of Nov 13, 2026, Brandmark starts at $35 one-time, and Recraft starts at $10 per month for 1,000 credits, billed annually ($12 billed monthly).
Which has a free plan, Brandmark or Recraft?
As of Nov 13, 2026, both Brandmark and Recraft have a free plan.
Which platforms do Brandmark and Recraft run on?
As of Nov 13, 2026, only Recraft lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.