Brandmark vs Ideogram (2026): which should you pick?

Pick Brandmark if

• Fits if you need one logo and don't want a monthly bill
• Works for small businesses that want brand guidelines and card designs in one package

Look elsewhere if

• Skip it if you want files for free, because only previews are free
• Watch out: source files, guidelines and unlimited revisions start at $95
• Not for you if you want hand-drawn concepts, since those need the $195 package
• Too light for ongoing design work: it makes logos and a few templates, not a design suite

Pick Ideogram if

• Fits if your images need words in them, like a logo, poster or ad
• Works for small teams who want credits per person on one bill, with a 2-user minimum

Look elsewhere if

• Skip it if you want free images kept private, as free-plan work is always public and needs a Google, Apple or Microsoft sign-in
• Tight if you lean on partner models, edits, upscales and video, which always cost credits, even with the slower unlimited queue
• Pricey if you pay monthly, at $20 for Plus against $15 yearly, and custom model training needs Pro at $42
• Watch out: plan credits don't roll over, and extra credits at one cent each expire after 365 days
• Not for you if you're on Android or want a desktop app, and credits can't be bought in the iPhone app

Brandmark

• Logo files require a purchase; only generating and previewing is free.
• Source files, brand guidelines and unlimited revisions start on the $95 Designer package.
• The pricing page says there are no monthly charges and that full copyright is included.
• Hand-crafted concepts are limited to the $195 package.

Ideogram

• Free credits go only to accounts signed in with Google, Apple or Microsoft, and free-plan images are always public.
• Monthly plan credits do not roll over. Extra credits cost one US cent each and expire 365 days after purchase.
• Partner models, reference images, edits, upscales and video always cost credits, even on plans with a slower unlimited queue.
• Credits cannot be bought inside the iOS app, and custom model training works on desktop only.

Brandmark

Generative icons

Create an icon with generative AI or start from hand-crafted fonts and templates.

Chat-style edits

Edit a design by describing the change, such as moving the icon into a hexagon or removing a tagline.

Export formats

Exports logos to SVG, PNG and PDF formats.

Brand assets

Higher packages add brand guides, business cards, social designs and one-page websites.

Mobile and desktop

The editor works in a browser on a phone or a computer.

Ideogram

Several image models

Ideogram 4.5 edits and combines up to five reference images, 4.0 handles very wide formats, and 3.0 keeps style presets, palettes and negative prompts.

Editing and inpainting

Mask an area to change it, extend a scene, remove objects or backgrounds, and upscale results.

Transparent backgrounds

Dedicated models produce images with no background for stickers, print-on-demand designs, icons and clip art.

Custom models

Train a style model on 15 to 100 of your own images. Training needs Pro or Team and a standard run costs 4,000 credits.

Video app

Makes short clips from a prompt, from start and end frames, or from uploaded images, video and audio, using models such as Seedance.

API and MCP server

One API covers the image and video models, and an MCP server lets AI assistants such as Claude use Ideogram.

Brandmark

• Basic$35

  one-time

  Logo files in PNG and vector format.

• Designer$95

  one-time

  Adds logo source files, unlimited design revisions, brand guidelines, one-page websites, and business card, social media and presentation designs.

• Enterprise$195

  one-time

  Everything in Designer plus up to 10 original hand-crafted concepts and a font download.

Ideogram

• Free$0

  30 credits a week, all Ideogram image models, and public images only.

• Plus$15

  per month for 2,400 credits, billed annually ($20 billed monthly)

  Private generation and quality export; after credits run out, Ideogram models keep working in a slower queue.

• Pro$42

  per month for 7,500 credits, billed annually ($60 billed monthly)

  Adds batch generation, a larger queue and custom model training.

• Team$20

  per user / month, billed annually ($30 billed monthly)

  3,600 credits per member each month, with central billing and admin. Minimum 2 users.

• EnterpriseCustom

  Terms, credits and features set by agreement, including a prepaid shared credit balance for organizations.

Brandmark

No public discounts listed.

Ideogram

• Annual discount

  Pay less with yearly billing

  Yearly billing brings Plus from $20 to $15 a month, Pro from $60 to $42 and Team from $30 to $20 per user.