ChurnZero vs Planhat (2026): which should you pick?
As of Nov 13, 2026, ChurnZero grades higher than Planhat: 1.8 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
ChurnZero grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ChurnZero
Customer success platform for tracking churn risk and renewals
Paid
Which one is for you
Pick ChurnZero if
- Fits if you already have a CRM and want churn and renewal tracking on top
- Works for customer success teams with a list of accounts to keep
Look elsewhere if
- Not for you if you want a sales pipeline, because it reads from a CRM rather than being one
- Skip it if you need a price up front, as quotes come after a demo
- Watch out: some AI features, such as call coaching and AI CSM, are labelled coming soon
- Pricey if you need rollout help, since professional services are sold separately
Pick Planhat if
- Fits if you sell to other businesses and want sales and renewals in one system
- Works for account teams that manage customers over years, not one-off deals
Look elsewhere if
- Not for you if you want a price before talking to sales, as none is published
- Skip it if you have no budget for add-ons, because AI, advanced service, email marketing and portals cost extra
- Not for you if you are a very small team or sell to consumers, as it is built for account-based B2B
- Watch out: onboarding, technical deployment and AI deployment are separate paid services
How we grade them
| 1.8GPAChurnZeroWeak | 1.6GPAPlanhatWeak | |
|---|---|---|
| Value for money | CNo price is published; it's quoted after a demo, so there's nothing to compare against the $29 middle for CRM. | CNo price is published. Every plan and add-on on the pricing page is an enquiry, so there's nothing to compare against the $29 middle for CRM. |
| Free plan and trial | FNo free plan and no trial on the pages we read. A demo request is how you start. | FNo free plan and no trial on the pages we read. A demo request is the way in. |
| Features | CChurnScores, playbooks, in-product messages and renewal forecasts. The listing names the gaps: it isn't a sales CRM, and call coaching and AI CSM are marked coming soon. | CPipeline, forecasting, email sequences, customer portals and an AI agent. The listing names gaps: the upgraded AI platform, advanced service, email marketing and advanced portals are paid add-ons. |
| Ease of use | CNo store rating on record. It connects to your CRM and other tools, and rollout help is a separate paid service. | CNo store rating on record. Onboarding, technical and AI deployment are sold as separate services, which says it takes setup. |
| Platforms and integrations | BWeb app with native links to Salesforce, HubSpot, Slack, Zendesk, Stripe and Snowflake. No apps listed. | CWeb only, with Slack and Claude listed. No apps or desktop version. |
| Best for | customer success teams tracking churn and renewals | B2B teams running sales and customer success together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ChurnZero and Planhat. How we grade
Where they differ
- ChurnZero also covers surveys.
- Planhat also covers sales pipeline.
In commonWebPublic APIAI featuresWorkflow automationAI agentsReports
At a glance
| ChurnZero | Planhat | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ChurnZero | Planhat Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
ChurnZero
- No prices are published; pricing is quoted after a demo request.
- It is customer success software, not a sales pipeline CRM; it reads from Salesforce, HubSpot and other CRMs.
- Professional services are sold separately for rollout help.
- Some AI features, such as call coaching and AI CSM, are labelled coming soon on the site.
Planhat
- No prices are published: every plan and add-on on the pricing page is an enquiry.
- Several capabilities are paid add-ons: upgraded AI platform, advanced service, email marketing and advanced portals.
- Onboarding, technical deployment and AI deployment are sold as separate services.
- It is built for account-based B2B work rather than very small teams or consumer sales.
Key features
ChurnZero
- Customer profiles and ChurnScores
- Each account gets a profile, a health score called a ChurnScore, segments and a Command Center view.
- Playbooks and journeys
- Customer playbooks, journeys, real-time alerts and success plans automate follow-up on every account.
- In-product engagement
- In-app messages, WalkThroughs, surveys, success centers, communities and a learning management tool reach customers.
- AI assistant and agents
- An assistant named Kit and AI agents flag churn risk and expansion readiness; some AI features are marked as coming soon.
- Renewal forecasting
- Account Insights, Success Insights and a Renewal and Forecast Hub cover reporting on retention.
- Native integrations
- The vendor lists integrations across CRM, billing, support, calendar and data warehouses, plus a REST API.
Planhat
- Pipeline and forecasting
- The CRM page lists pipeline management, lead routing, lead scoring, deal rooms, funnel analytics and forecasting.
- Email sequencing
- Email sequences and email analytics are listed for sales and account management teams.
- Pi, the customer agent
- Planhat's AI agent works across sales, success, renewals and professional services using your connected customer data.
- Auto-enriched records
- Records are filled in with firmographic, intent and product-usage data to cut manual entry, according to the vendor.
- Automations and playbooks
- Templated and advanced automations, task management and custom pages are in the plan comparison.
- Customer portals
- An Advanced Portals add-on provides a shared space for collaboration with prospects and customers.
Plans
ChurnZero
Pricing could not be confirmed. See churnzero.com.
Planhat
Pricing could not be confirmed. See planhat.com.
Common questions
Which is cheaper, ChurnZero or Planhat?
As of Nov 13, 2026, ChurnZero has no price we could confirm, and Planhat has no price we could confirm.
Which has a free plan, ChurnZero or Planhat?
As of Nov 13, 2026, neither ChurnZero nor Planhat has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.