Attio vs ChurnZero (2026): which should you pick?
As of Nov 13, 2026, Attio grades higher than ChurnZero: 2.4 against 1.8 out of 4.0.
Checked Oct 4, 2026 and Nov 13, 2026 · graded Oct 10, 2026 and Nov 13, 2026 by ToolGPA
Attio grades higher on the free plan and features. ChurnZero grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Attio
CRM with a customizable data model, workflows and AI agents
ChurnZero
Customer success platform for tracking churn risk and renewals
Which one is for you
Pick Attio if
- Fits if you're a startup and want a CRM you can reshape as the business changes
- Works for VC-backed startups, which can apply for 80% off annual Pro in the first year
Look elsewhere if
- Pricey if you need email sequences or call recording, since both wait for Pro at $79 a user
- Tight if your team is over 10 people, because Plus stops there and only Pro has no seat limit
- Not for you if you lean hard on AI, as agents and workflows burn monthly credits you may have to top up
- Skip it if you want a desktop app, as on a computer it runs in the browser
- Watch out: SAML single sign-on is Enterprise only, at a price set by sales
Pick ChurnZero if
- Fits if you already have a CRM and want churn and renewal tracking on top
- Works for customer success teams with a list of accounts to keep
Look elsewhere if
- Not for you if you want a sales pipeline, because it reads from a CRM rather than being one
- Skip it if you need a price up front, as quotes come after a demo
- Watch out: some AI features, such as call coaching and AI CSM, are labelled coming soon
- Pricey if you need rollout help, since professional services are sold separately
How we grade them
| 2.4GPAAttioFair | 1.8GPAChurnZeroWeak | |
|---|---|---|
| Value for money | DPlus is $35 a user a month on yearly billing, $44 monthly, past the dearer quarter of CRMs and still capped at 10 seats and 5 objects. The parts people buy a CRM for, sequences and call recording, need Pro at $79, over three times the $24 middle. AI and workflows spend credits on top. | CNo price is published; it's quoted after a demo, so there's nothing to compare against the $29 middle for CRM. |
| Free plan and trial | BFree for up to 3 seats with 50,000 records, contact syncing, data enrichment and 200 email sends per user a month. The caps you'll meet are 3 objects, 3 reports and 100 AI credits a seat each month. | FNo free plan and no trial on the pages we read. A demo request is how you start. |
| Features | BA data model you can add your own objects to, email and calendar sync, automatic enrichment, workflows, AI agents that research accounts, an assistant that builds records from a prompt, and funnel reports. That covers the job, though how much of it you get is set by plan: objects, reports and records are all capped. | CChurnScores, playbooks, in-product messages and renewal forecasts. The listing names the gaps: it isn't a sales CRM, and call coaching and AI CSM are marked coming soon. |
| Ease of use | CNo store rating on record. You decide the shape of your own data model, then connect a mailbox and build the workflows. Records fill themselves in from email, so there's less typing. | CNo store rating on record. It connects to your CRM and other tools, and rollout help is a separate paid service. |
| Platforms and integrations | BWeb, iPhone and Android with a Chrome extension for Gmail, but no desktop app: on a computer it runs in the browser. It connects to Gmail, Outlook, Slack, Zapier, Stripe, Segment, Mailchimp and Typeform, and there's a documented API. | BWeb app with native links to Salesforce, HubSpot, Slack, Zendesk, Stripe and Snowflake. No apps listed. |
| Best for | startups that want a CRM they can reshape | customer success teams tracking churn and renewals |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Attio and ChurnZero. How we grade
Where they differ
- Attio also covers transcription and sales pipeline.
- ChurnZero also covers AI agents, surveys and reports.
At a glance
| Attio | ChurnZero | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $35 per user / month, billed annually ($44 billed monthly) | Not published |
| Free plan | Up to 3 seats, 3 objects and 50,000 records, 200 email sends per user a month, up to 3 reports, and 100 seat credits plus 250 workspace credits a month for AI and workflows. | None |
| Free trial | 14-day free trial of the Pro plan for new workspaces | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Browser extension | ||
| Made by | Attio Ltd. | ChurnZero |
| Price read from | attio.com | Not confirmed |
| Checked | Oct 4, 2026 | Nov 13, 2026 |
Worth knowing
Attio
- There is no desktop app: on a computer Attio runs in the browser, with a Chrome extension for Gmail and mobile apps for iOS and Android.
- Free is capped at 3 seats and Plus at 10; only Pro and Enterprise have no seat limit.
- Sequences and call recording need Pro or Enterprise, and SAML single sign-on is Enterprise only.
- AI features and workflows consume monthly credits, so heavy use can mean adding extra workspace credits.
ChurnZero
- No prices are published; pricing is quoted after a demo request.
- It is customer success software, not a sales pipeline CRM; it reads from Salesforce, HubSpot and other CRMs.
- Professional services are sold separately for rollout help.
- Some AI features, such as call coaching and AI CSM, are labelled coming soon on the site.
Key features
Attio
- Customizable data model
- Records sit in objects that you can add to as the business changes. The number of objects is capped by plan: 3 on Free, 5 on Plus, 12 on Pro and unlimited on Enterprise.
- Email and calendar sync with enrichment
- Connecting a mailbox and calendar keeps contacts up to date, and company and people records are enriched automatically. Free and Plus sync 1 email account per user; Pro syncs 2.
- Workflows and AI agents
- Workflows automate steps such as lead scoring and routing, and agents can research accounts on the web. Both draw on monthly workspace credits, and more credits can be added.
- Ask Attio
- An AI assistant that analyzes CRM data and creates records from a prompt. Each seat gets its own monthly credits for it: 100 on Free, 500 on Plus and 1,000 on Pro.
- Call Intelligence and sequences
- Pro and Enterprise workspaces can record calls with AI transcripts and insights, and send multi-step email sequences. Neither is available on Free or Plus.
- Reporting
- Insight and funnel reports on pipeline and revenue. Free is limited to 3 reports and Pro allows up to 100.
ChurnZero
- Customer profiles and ChurnScores
- Each account gets a profile, a health score called a ChurnScore, segments and a Command Center view.
- Playbooks and journeys
- Customer playbooks, journeys, real-time alerts and success plans automate follow-up on every account.
- In-product engagement
- In-app messages, WalkThroughs, surveys, success centers, communities and a learning management tool reach customers.
- AI assistant and agents
- An assistant named Kit and AI agents flag churn risk and expansion readiness; some AI features are marked as coming soon.
- Renewal forecasting
- Account Insights, Success Insights and a Renewal and Forecast Hub cover reporting on retention.
- Native integrations
- The vendor lists integrations across CRM, billing, support, calendar and data warehouses, plus a REST API.
Plans
Attio
Free$0
Up to 3 seats, 3 objects and 50,000 records, with contact syncing, data enrichment and 200 email sends per user a month.
Plus$35
per user / month, billed annually ($44 billed monthly)
Up to 10 seats, 5 objects and 250,000 records, private lists, 1,000 email sends per user a month and 500 seat credits a month.
Pro$79
per user / month, billed annually ($99 billed monthly)
Unlimited seats, up to 12 objects and 1 million records, Call Intelligence, sequences, permission controls and unlimited email sends.
EnterpriseCustom
Billed annually. Unlimited objects and teams, SAML single sign-on, admin controls and 2,500 seat credits a month.
ChurnZero
Pricing could not be confirmed. See churnzero.com.
Ways to pay less
Attio
- Annual discount
Save 20% with annual billing
Attio's pricing page gives a 20% discount on Plus and Pro when billed annually: Plus is $35 instead of $44 per user a month, and Pro is $79 instead of $99.
- Startups
Startup program: 80% off Pro in year one
VC-backed startups incorporated less than 10 years ago, with up to 10 seats, can apply within 90 days of creating a workspace for 80% off annual Pro in the first year and 30% off the second.
ChurnZero
No public discounts listed.
Common questions
Which is cheaper, Attio or ChurnZero?
As of Nov 13, 2026, Attio starts at $35 per user / month, billed annually ($44 billed monthly), and ChurnZero has no price we could confirm.
Which has a free plan, Attio or ChurnZero?
As of Nov 13, 2026, only Attio has a free plan. ChurnZero does not.
Which platforms do Attio and ChurnZero run on?
As of Nov 13, 2026, only Attio lists iOS and Android apps and a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.