ConvertBox vs OptinMonster
We give ConvertBox a 2.0 GPA and OptinMonster a 1.8, out of 4.0. ConvertBox grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ConvertBox
Targeted on-site messages, forms and quizzes, sold for a one-time fee
OptinMonster
Pop-ups, floating bars and opt-in forms added to an existing site
How we grade them
| 2.0GPAConvertBoxFair | 1.8GPAOptinMonsterWeak | |
|---|---|---|
| Value for money | C$495 once for 250,000 views a month on 10 sites, far more than a 20,000-visitor site needs. Spread over two years that's about $20.63 a month, just above the cheapest quarter here, with nothing more to pay after. But the deal may close or rise without notice. | DGraded on a site with 20,000 visitors, more than Plus's 10,000 impressions a month, so it's Pro: $870 a year at renewal, $72.50 a month, after a $444 first year. That's dearer than most popup tools here. Pro does bring exit intent, which the cheaper plans lack. |
| Free plan and trial | FNo free plan and no free trial. The page offers 14 days risk-free, but that's a refund promise, not a trial: you pay the $495 before you see it on your site. | FNothing free and no trial. There's a 14-day refund, but a money-back promise isn't a trial: you pay before you see it on your site. |
| Features | BSlide-ins, modals, sticky bars, takeovers and embedded boxes, targeted on your email tool's lists and tags as well as pages, scroll and exit intent. Multi-step quizzes, countdowns, personal text and A/B tests too. It covers the whole job. | BThe full popup kit: lightboxes, floating bars, slide-ins, full-screen overlays and coupon wheels, 700+ templates, targeting by page, time, scroll and device, A/B tests and revenue tracking. Exit intent and geolocation sit on the dearer plans. |
| Ease of use | CNo rating on record. Templates and a drag-and-drop editor help, but the best part, targeting by your email tool's tags, means connecting that tool and building rules, and mobile gets its own design. | CNo rating on record. Templates and a drag-and-drop builder help, but you have to add its code to your site, or use the WordPress or Shopify route, and set up targeting rules before anything shows. |
| Platforms and integrations | BWorks on any site, with direct links to ActiveCampaign, ConvertKit, Drip, HubSpot, Keap, Klaviyo and Mailchimp, a WordPress route and webhooks for Zapier. No desktop or phone app. | BWorks on any site you can add JavaScript to, with plugins and guides for WordPress and Shopify, and sends sign-ups to Mailchimp, Constant Contact, ActiveCampaign and ConvertKit. Zapier needs Pro. No desktop or phone app. |
| Best for | paying once for targeted popups and quizzes | pop-ups that grow an email list |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ConvertBox and OptinMonster. How we grade
Where they differ
- ConvertBox starts at $495 one-time for 250,000 views a month on 10 websites. OptinMonster starts at $210 per year at renewal, after a first year for $108 (Basic).
- ConvertBox also covers surveys.
- OptinMonster also covers templates and no-code.
At a glance
| ConvertBox | OptinMonster | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $495 one-time for 250,000 views a month on 10 websites | $210 per year at renewal, after a first year for $108 (Basic) |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | ThriveCart LLC | Retyp, LLC |
| Price read from | convertbox.com | optinmonster.com |
| Checked | Oct 18, 2026 | Oct 17, 2026 |
Who each one suits
ConvertBox
- Marketers who would rather pay once than pay a monthly fee
- Sites that want popups targeted by email list or tag
- Segmenting new visitors with on-site quizzes and surveys
OptinMonster
- Growing an email list from a blog or store you already run
- Online stores trying to win back visitors who are about to leave
- Agencies running sign-up campaigns across client sites
Worth knowing
ConvertBox
- The one-time deal is billed as early access, and the page warns it may close or rise in price without notice.
- Its terms let it close any ConvertBox account, for any reason, with 30 days' notice.
- The plan stops at 250,000 views a month on 10 websites; more needs the PRO upgrade, whose price is shown only at checkout.
- There is no free plan or free trial; the page offers to let you try it for 14 days risk-free.
OptinMonster
- It does not build or host pages: it runs on an existing site where you can add JavaScript, with plugins and guides for WordPress, Shopify and others.
- First-year prices are introductory; Basic renews at $210 a year, and monthly billing costs $21 a month.
- Exit Intent, countdown timers and Zapier need Pro; geolocation, retargeting and store integrations need Growth.
- Going over the impression limit moves the account up to the next plan automatically; there is no free plan or trial, only a 14-day refund.
Key features
ConvertBox
- Display formats
- Slide-in notifications, center modals, sticky bars, full-page takeovers, and boxes embedded in content or a sidebar.
- Targeting from your email tool
- Combine rules such as ESP lists and tags, visit count, pages seen, location, referrer, device, URL parameters, scroll depth and exit intent.
- Surveys, quizzes and multi-step funnels
- Multi-choice steps with skip logic, quiz scoring, progress bars and conditional actions that tag contacts in your CRM.
- Personalized text and countdowns
- Address visitors by name or company from collected data, and add scheduled or evergreen countdown timers that can redirect at the deadline.
- Editor and split tests
- A drag-and-drop editor with a separate mobile version, templates, custom HTML and scripts, and A/B variations built in the editor.
- Integrations
- Direct links to ActiveCampaign, ConvertKit, Drip, HubSpot, Keap, Klaviyo, Mailchimp and others, plus webhooks for Zapier.
OptinMonster
- Campaign types
- Lightbox pop-ups, floating bars, inline and sidebar forms, slide-in scroll boxes, full-screen overlays, yes/no forms and, on Growth, coupon wheels.
- Drag-and-drop builder and templates
- Design campaigns from more than 700 templates without code, with custom fonts, CSS and success messages, and an AI Popups option.
- Targeting and triggers
- Show a campaign by page, time on site, scroll depth, device or referrer; Exit Intent detection starts at Pro and geolocation at Growth.
- A/B testing and analytics
- From Plus, split-test campaigns and see full reports; Pro adds revenue attribution to tie campaigns to sales.
- Onsite retargeting and follow-ups
- Growth can show different campaigns to new and returning visitors and follow up after someone has already signed up.
- Email and store integrations
- Sends sign-ups to email services such as Mailchimp and Constant Contact; Growth adds Shopify, WooCommerce and Magento integrations.
Plans
ConvertBox
Lifetime account$495
one-time, with no monthly or yearly fees
250,000 views a month, 10 websites, unlimited ConvertBoxes and no branding. A larger PRO upgrade is offered at checkout.
OptinMonster
Basic (yearly)$210
per year at renewal, after a first year for $108
1 site and 2,500 campaign impressions a month, every campaign type, 700+ templates and page targeting. Advertised as $9 a month for the first year.
Basic (monthly)$21
per month, billed monthly
The Basic plan paid month to month: 1 site and 2,500 impressions a month, with basic marketing integrations.
Plus (yearly)$570
per year at renewal, after a first year for $324
2 sites, 10,000 impressions a month, A/B testing, device targeting and content locking. Advertised as $27 a month for the first year; $57 billed monthly.
Pro (yearly)$870
per year at renewal, after a first year for $444
3 sites, 25,000 impressions, exit intent, countdown timers, revenue attribution, Zapier and 2 sub-accounts. $37 a month the first year; $87 monthly.
Growth (yearly)$1,470
per year at renewal, after a first year for $804
5 sites, 100,000 impressions, geolocation, onsite retargeting, coupon wheels and unlimited sub-accounts. $67 a month the first year; $147 monthly.
EnterpriseCustom
Custom impression volumes with dedicated support, and optional Okta SSO login or custom integrations at extra cost.
Ways to pay less
ConvertBox
- Lifetime license
Lifetime account for a one-time payment
Pay $495 once for 250,000 views a month on 10 websites; the page sets this against $99 a month or $1,188 a year.
OptinMonster
- Other savings
Introductory first year at about half price
New annual plans cost $108 (Basic), $324 (Plus), $444 (Pro) or $804 (Growth) for the first year, then renew at $210, $570, $870 or $1,470.
- Annual discount
Annual plans cost less than paying monthly
Basic renews at $210 a year against $21 a month ($252 a year) on monthly billing, and Growth at $1,470 against $147 a month.
