Copy.ai vs Textio (2026): which should you pick?
As of Nov 12, 2026, Textio grades higher than Copy.ai: 2.2 against 1.6 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Textio grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Copy.ai if
- Fits if you want a shared AI chat for up to 5 people at $24 a month
- Works for sales and marketing teams that can pay for workflows
Look elsewhere if
- Pricey if you want workflows, which start at $1,000 a month on Growth
- Skip it if you want a free plan, as none is listed
- Watch out: credits per workflow run vary with steps and output, so the monthly cost is hard to predict
- Watch out: API access and bulk runs are Enterprise only
- Too light for workflows on the Chat plan, which has no credits
Pick Textio if
- Fits if you write many job posts and want them scored
- Works for managers who want prompts while writing performance reviews
Look elsewhere if
- Skip it if you want a price before talking to anyone, as none is published
- Not for you if you write essays or marketing copy, because it targets hiring text
- Watch out: Recruiting, Feedback and Interview Intelligence are separate products
- Tight if you want to try Recruiting, since the trial page covers Feedback only
How we grade them
| 1.6GPACopy.aiWeak | 2.2GPATextioFair | |
|---|---|---|
| Value for money | DChat is $24 a month for 5 seats yearly, about $4.80 each, but it has no credits. Workflows start at Growth, $1,000 a month. | CNo price is published, so it sits in the middle of the category by default. |
| Free plan and trial | FNo free plan or trial is listed. A Try for free button appears, and the page doesn't say what it gives. | CA 2-week free trial of Textio Feedback only; Recruiting needs a demo request. Whether a card is needed isn't stated. |
| Features | CChat with several models, workflows, tables, brand voice and sales use cases. API access and bulk workflow runs are Enterprise only. | CScoring, drafting and feedback guidance for hiring text. The modules are separate products and it doesn't cover general writing. |
| Ease of use | CNo store rating on record. You build workflows and set up brand voice before it's useful. | CNo store rating on record. It plugs into applicant-tracking and HR systems that have to be connected. |
| Platforms and integrations | BWeb with Zapier, Slack, Microsoft Teams, Google Docs, Notion and Coda. No desktop or phone app is listed. | BWeb app plus extensions for applicant-tracking and HR systems, and LinkedIn. |
| Best for | AI workflows for sales and marketing teams | job posts and manager feedback for HR teams |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Copy.ai and Textio. How we grade
Where they differ
- Copy.ai also covers chat assistant and workflow automation.
- Textio also covers job board posting.
At a glance
| Copy.ai | Textio | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $24 per month for up to 5 seats, billed annually ($29 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | None listed | 2-week free trial of Textio Feedback |
| Web | ||
| Browser extension | ||
| Made by | CopyAI, Inc | Textio, Inc. |
| Price read from | copy.ai | Not confirmed |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Copy.ai
- No free plan is listed on the pricing page, which shows a Try for free button without stating its terms.
- Workflow credits start on the Growth plan at $1,000 a month; the Chat plan covers 5 seats and has no credits.
- API access and bulk workflow runs are listed only on the Enterprise plan.
- Credits used per workflow run vary with its steps and output, so monthly cost is hard to predict.
Textio
- Textio does not publish prices; its pages point to demos and quotes.
- Textio Recruiting is shown with a demo request, while the free trial page covers Textio Feedback.
- It targets HR and hiring text, not general writing such as essays or marketing copy.
- Several modules (Recruiting, Feedback, Interview Intelligence) are separate products on the site.
Key features
Copy.ai
- Chat with several models
- A prompting interface for one-off tasks, with unlimited words and projects. The Chat plan lists OpenAI, Anthropic and Gemini models.
- Workflows
- Multi-step automations that combine research, content generation and tool integrations, used for jobs such as account plans or SEO articles.
- Tables and Infobase
- Tables hold queryable data to feed automations, and Infobase stores company information that informs generated content.
- Brand Voice
- A saved description of a brand's tone that the platform applies so outputs stay consistent across a team.
- Sales and marketing use cases
- Pages cover prospecting research, inbound lead processing, deal coaching from transcripts, account-based marketing and translation.
Textio
- Textio Score
- Grades each job post, email or page to predict who will apply, and shows how the wording reads across gender and age groups.
- Job post generation
- Drafts a job post from a few details and stores approved posts in a central library with templates, groups and statuses.
- Manager feedback guidance
- Highlights language that does not belong in a review, flags comments on appearance or parental status, and adjusts tone.
- Interview feedback
- Helps interviewers document candidate feedback against skills; Textio says Interview Intelligence is a newly introduced module.
- Custom brand guidance
- Lets a company program its own preferred wording, such as using one term for staff in place of another, into the guidance.
Plans
Copy.ai
Chat$24
per month for up to 5 seats, billed annually ($29 billed monthly)
Unlimited words and chat projects, with access to OpenAI, Anthropic and Gemini models. Annual billing is $288 a year.
Growth$1,000
per month for up to 75 seats, billed annually ($12,000)
Unlimited words in Chat plus 20,000 workflow credits a month.
Expansion$2,000
per month for up to 150 seats, billed annually ($24,000)
Unlimited words in Chat plus 45,000 workflow credits a month. Sold through the accounts team.
Scale$3,000
per month for up to 200 seats, billed annually ($36,000)
Unlimited words in Chat plus 75,000 workflow credits a month. Sold through the accounts team.
EnterpriseCustom
Adds API access and bulk workflow runs, unlimited customizable workflows, guided implementation and a designated support team.
Textio
Pricing could not be confirmed. See textio.com.
Ways to pay less
Copy.ai
- Annual discount
Save 20% on the Chat plan yearly
The pricing page shows the Chat plan at $24 a month billed yearly against $29 billed monthly, a 20% saving.
Textio
No public discounts listed.
Common questions
Which is cheaper, Copy.ai or Textio?
As of Nov 12, 2026, Copy.ai starts at $24 per month for up to 5 seats, billed annually ($29 billed monthly), and Textio has no price we could confirm.
Which has a free plan, Copy.ai or Textio?
As of Nov 12, 2026, neither Copy.ai nor Textio has a free plan. Textio has a free trial.
Which platforms do Copy.ai and Textio run on?
As of Nov 12, 2026, only Textio lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.