Copywritely vs Textmetrics (2026): which should you pick?

Pick Copywritely if

• Fits if you check pages for plagiarism and keyword stuffing before they go live
• Works for teams handing written briefs to freelance copywriters

Look elsewhere if

• Skip it if you want articles written, as it checks and edits text but generates none
• Watch out: the pricing page lists Beginner above Basic and Pro with fewer documents, so check at checkout
• Tight if you check more than 300 documents a month, which needs an arrangement by email
• Tight if you stay free, at 10 text checks and 10 briefs
• Watch out: plans renew every month through PayPal or card until you cancel

Pick Textmetrics if

• Fits if your organization has many writers who must follow one writing guide
• Works for recruitment teams writing inclusive job ads inside their ATS

Look elsewhere if

• Skip it if you want to see a price first, as quotes come only through sales
• Not for you if you want to try it yourself, as a trial comes only after a demo
• Watch out: language checks cover twelve languages, and Russian only in part
• Tight if you change things often, as adding domains or users goes through a customer success manager
• Watch out: the API, single sign-on and trainable custom functions are listed under the Advanced features

Copywritely

• The pricing page lists Beginner at a higher price than Basic and Pro with fewer documents, so check the price at checkout.
• It checks and edits text rather than writing it: the pages read describe no AI article generation.
• More than 300 documents a month needs a custom arrangement by email.
• Subscriptions are paid by PayPal or card and renew each month until cancelled.

Textmetrics

• Prices are not published; the vendor quotes by usage and organization size, and a trial account is arranged only after a demo.
• Language checks cover twelve languages, Russian only in part; the SEO suggestions work in more than 60.
• API access, trainable custom functions and single sign-on are listed under the Advanced features.
• Changes such as adding domains or users to the dashboard go through a Customer Success Manager.

Copywritely

SEO content checker

Paste a text or a URL and the problems are highlighted in an online editor, with tips on what to rewrite, replace or delete.

Plagiarism check

Scans billions of web pages for matching wording to flag duplicated passages, and detects text that has been rewritten from another source.

Keyword density and relevance

Shows how often each keyword appears so keyword stuffing can be cut back, along with keyword relevance and keyword suggestions.

SERP checker

Analyzes the content of competing pages for a keyword to find the terms your own page should use.

Copywriter task templates

Builds a writing brief for a copywriter from built-in templates in about a minute.

Readability and grammar

Scores text with the Gunning fog and Flesch indexes, and flags grammar errors, hard-to-read sentences and difficult words.

Textmetrics

Real-time editor

Suggestions while writing on keywords in titles, headings and metadata, reading level, inclusive language, sentiment and tone of voice.

GEO guidelines

Advice on matching text to specific questions and structuring it so AI assistants such as Copilot and Gemini can draw answers from it.

Content dashboard

Monitors a website's published content weekly for SEO, readability, inclusion, accessibility and branding, broken down by team or writer.

Custom rule sets

Rules are configured from your own writing guide and policies, with separate rule sets for teams that follow different style guides.

Accessibility checks

Checks text against WCAG guidelines and a target reading level such as B1, including heading structure and semantic layout.

Plugins where people write

Add-ins for Word, Outlook and Google Docs, Chrome and Edge extensions, and plugins for CMSs and applicant tracking systems.

Copywritely

• Basic$23

  per month for 100 documents, billed annually ($29 billed monthly)

  For medium businesses: 100 documents a month, checked in 8 languages. Annual billing is $278 a year.

• Pro$39

  per month for 300 documents, billed annually ($49 billed monthly)

  For agencies and large sites: 300 documents a month, with more by arrangement. Annual billing is $470 a year.

• Beginner$55

  per month for 25 documents, billed annually ($69 billed monthly)

  Labelled for small website owners but priced above Basic and Pro on the page, with 25 documents a month. Annual billing is $662 a year.

Textmetrics

Pricing could not be confirmed. See textmetrics.com.

Copywritely

• Annual discount

  Yearly billing at up to 30% off

  Copywritely's pricing toggle advertises 30% off for yearly billing; Basic drops from $29 to $23 a month, billed at $278 a year.

Textmetrics

No public discounts listed.