Copywritely vs TEXToptimizer (2026): which should you pick?

Pick Copywritely if

• Fits if you check pages for plagiarism and keyword stuffing before they go live
• Works for teams handing written briefs to freelance copywriters

Look elsewhere if

• Skip it if you want articles written, as it checks and edits text but generates none
• Watch out: the pricing page lists Beginner above Basic and Pro with fewer documents, so check at checkout
• Tight if you check more than 300 documents a month, which needs an arrangement by email
• Tight if you stay free, at 10 text checks and 10 briefs
• Watch out: plans renew every month through PayPal or card until you cancel

Pick TEXToptimizer if

• Fits if you want to check whether an existing page covers its topic
• Makes sense if your pages need to do well on Bing as well as Google

Look elsewhere if

• Tight if you're staying free, as the suggestions, question search, export and plugin all need Pro
• Skip it if you want AI to write the draft, as there's no writer on record
• Not for you if you work in a team, as no seats, API or integrations are listed

Copywritely

• The pricing page lists Beginner at a higher price than Basic and Pro with fewer documents, so check the price at checkout.
• It checks and edits text rather than writing it: the pages read describe no AI article generation.
• More than 300 documents a month needs a custom arrangement by email.
• Subscriptions are paid by PayPal or card and renew each month until cancelled.

TEXToptimizer

• The free plan shows the analysis only; optimization, question search, Excel export and the Chrome plugin need Pro.
• There is one paid plan, with a 7-day money-back guarantee.
• The pricing page lists no team seats, API or integrations beyond the Chrome plugin.

Copywritely

SEO content checker

Paste a text or a URL and the problems are highlighted in an online editor, with tips on what to rewrite, replace or delete.

Plagiarism check

Scans billions of web pages for matching wording to flag duplicated passages, and detects text that has been rewritten from another source.

Keyword density and relevance

Shows how often each keyword appears so keyword stuffing can be cut back, along with keyword relevance and keyword suggestions.

SERP checker

Analyzes the content of competing pages for a keyword to find the terms your own page should use.

Copywriter task templates

Builds a writing brief for a copywriter from built-in templates in about a minute.

Readability and grammar

Scores text with the Gunning fog and Flesch indexes, and flags grammar errors, hard-to-read sentences and difficult words.

TEXToptimizer

Text analysis

Paste a text or enter a page address, choose Google or Bing, and see how closely it fits what that search engine returns for the topic.

Optimization suggestions

On Pro, it lists the ideas and terms to add to the text, or to cut, so it better covers the intents behind the query.

Question search

Search a large set of questions people ask about a topic, to pick subjects for new articles. Part of Pro.

Chrome plugin

A Chrome plugin on Pro brings the optimization into the browser while you write.

Excel export

Pro exports results to an Excel file for sharing or further work.

Copywritely

• Basic$23

  per month for 100 documents, billed annually ($29 billed monthly)

  For medium businesses: 100 documents a month, checked in 8 languages. Annual billing is $278 a year.

• Pro$39

  per month for 300 documents, billed annually ($49 billed monthly)

  For agencies and large sites: 300 documents a month, with more by arrangement. Annual billing is $470 a year.

• Beginner$55

  per month for 25 documents, billed annually ($69 billed monthly)

  Labelled for small website owners but priced above Basic and Pro on the page, with 25 documents a month. Annual billing is $662 a year.

TEXToptimizer

• Free$0

  Analyzes a page or text against search results, without the suggestions on what to change.

• Pro$45

  per month, paid annually ($60 billed monthly)

  Text optimization, search of questions people ask, Excel export and the Chrome plugin, with unlimited use on any number of websites.

Copywritely

• Annual discount

  Yearly billing at up to 30% off

  Copywritely's pricing toggle advertises 30% off for yearly billing; Basic drops from $29 to $23 a month, billed at $278 a year.

TEXToptimizer

• Annual discount

  Save 25% with yearly billing

  TEXToptimizer's pricing page lists Pro at $45 a month paid annually against $60 a month billed monthly, a 25% saving.