Frase vs TEXToptimizer (2026): which should you pick?
As of Oct 23, 2026, Frase grades higher than TEXToptimizer: 2.4 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Frase grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Frase
AI content agent that drafts, publishes and refreshes articles
TEXToptimizer
Semantic text checker that matches a page to Google or Bing results
Which one is for you
Pick Frase if
- Fits if you want articles drafted and published with little work on your part
- Works for agencies running content for up to 10 client sites on Scale at $239 a month
Look elsewhere if
- Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
- Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
- Not for you if you need white-label reports or a client portal, which are Enterprise only
- Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
- Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts
Pick TEXToptimizer if
- Fits if you want to check whether an existing page covers its topic
- Makes sense if your pages need to do well on Bing as well as Google
Look elsewhere if
- Tight if you're staying free, as the suggestions, question search, export and plugin all need Pro
- Skip it if you want AI to write the draft, as there's no writer on record
- Not for you if you work in a team, as no seats, API or integrations are listed
How we grade them
| 2.4GPAFraseFair | 2.0GPATEXToptimizerFair | |
|---|---|---|
| Value for money | CGraded against other content editors. Starter is $39 a month billed yearly ($49 monthly) for 1 seat, 1 site and 10 articles a month. Cheaper than Surfer's $49 and far under Clearscope's $129, but twice NeuronWriter's $19. | CPro is $45 a month paid yearly ($60 monthly), right at this category's middle ($45), for unlimited use on any number of sites. It's the only paid plan, so there's nothing smaller. |
| Free plan and trial | CNo free plan, but the 7-day trial needs no card and gives you Professional features, capped at 5 articles and 50 audit pages. | CA free plan that shows the analysis but not the suggestions, which are the point, plus a 7-day trial of Pro. You'll want Pro quickly. |
| Features | BResearch, drafting with SEO and GEO scores, publishing to four CMSs or its own hosted one, Content Guard rewriting slipping pages, AI citation tracking and an MCP server, CLI and API. That covers the whole content job. | CText analysis against Google or Bing, suggestions on what to add or cut, a question search, Excel export and a Chrome plugin. It does that checking job fully, but it's a smaller job: no writer, briefs, seats or API on record. |
| Ease of use | CNo rating on record. Connecting a CMS, choosing what the agent may publish on its own and approving revisions all take setting up. | CNo rating on record, which leaves it at the ordinary grade. You paste a text or a page address and pick Google or Bing, and the suggestions on what to change need Pro. |
| Platforms and integrations | BWeb, publishing to WordPress, Webflow, Sanity and Wix, and run from Claude, ChatGPT, Codex or Cursor through MCP, a CLI and an API. No desktop or phone app. | CWeb plus a Chrome plugin on Pro. No integrations, no API and no desktop or phone app on record. |
| Best for | drafting and publishing articles for you | checking a page against Google or Bing results |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Frase and TEXToptimizer. How we grade
Where they differ
- Frase also covers AI agents and long-form writing.
- TEXToptimizer also covers keyword research and content optimization.
At a glance
| Frase | TEXToptimizer | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $39 per month, billed yearly ($49 billed monthly) | $45 per month, paid annually ($60 billed monthly) |
| Free plan | None | Text analysis only. Optimization suggestions, question search, Excel export and the Chrome plugin need Pro. |
| Free trial | 7-day free trial of Professional features, no credit card; capped at 5 articles and 50 audit pages | 7-day trial of Pro |
| Web | ||
| Browser extension | ||
| Made by | Frase | Landor SAS |
| Price read from | frase.io | textoptimizer.com |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Frase
- Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
- Extra seats cost $29 a month each on Professional and Scale.
- Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
- White-label reports and a branded client portal need the custom-priced Enterprise plan.
TEXToptimizer
- The free plan shows the analysis only; optimization, question search, Excel export and the Chrome plugin need Pro.
- There is one paid plan, with a 7-day money-back guarantee.
- The pricing page lists no team seats, API or integrations beyond the Chrome plugin.
Key features
Frase
- Research and drafting
- Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.
- Publishing agent
- Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.
- Content Guard
- Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.
- AI Visibility
- Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.
- FraseCMS
- A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.
- MCP server, CLI and API
- Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.
TEXToptimizer
- Text analysis
- Paste a text or enter a page address, choose Google or Bing, and see how closely it fits what that search engine returns for the topic.
- Optimization suggestions
- On Pro, it lists the ideas and terms to add to the text, or to cut, so it better covers the intents behind the query.
- Question search
- Search a large set of questions people ask about a topic, to pick subjects for new articles. Part of Pro.
- Chrome plugin
- A Chrome plugin on Pro brings the optimization into the browser while you write.
- Excel export
- Pro exports results to an Excel file for sharing or further work.
Plans
Frase
Starter$39
per month, billed yearly ($49 billed monthly)
1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.
Professional$103
per month, billed yearly ($129 billed monthly)
3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.
Scale$239
per month, billed yearly ($299 billed monthly)
5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.
EnterpriseCustom
Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.
TEXToptimizer
Free$0
Analyzes a page or text against search results, without the suggestions on what to change.
Pro$45
per month, paid annually ($60 billed monthly)
Text optimization, search of questions people ask, Excel export and the Chrome plugin, with unlimited use on any number of websites.
Ways to pay less
Frase
- Annual discount
Save 20% with yearly billing
Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.
TEXToptimizer
- Annual discount
Save 25% with yearly billing
TEXToptimizer's pricing page lists Pro at $45 a month paid annually against $60 a month billed monthly, a 25% saving.
Common questions
Which is cheaper, Frase or TEXToptimizer?
As of Oct 23, 2026, Frase is cheaper to start with: $39 a month, against $45 a month for TEXToptimizer. Frase starts at $39 per month, billed yearly ($49 billed monthly), and TEXToptimizer starts at $45 per month, paid annually ($60 billed monthly).
Which has a free plan, Frase or TEXToptimizer?
As of Oct 23, 2026, only TEXToptimizer has a free plan. Frase does not, though it has a free trial.
Which platforms do Frase and TEXToptimizer run on?
As of Oct 23, 2026, only TEXToptimizer lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.