Curated vs Letterhead (2026): which should you pick?

Pick Curated if

• Fits if your newsletter is a weekly set of links with notes
• Works for publishers with under 1,500 subscribers who want every feature free

Look elsewhere if

• Not for you if you want a card-free start, as a card is added before the first send
• Pricey if you grow, with $189 at 15,000 and $399 at 50,000 subscribers
• Too light for automation or ordinary marketing email, since it's built for editorial issues
• Watch out: above 50,000 subscribers there is no published price, and invoices need a $1,000 minimum

Pick Letterhead if

• Fits if a team runs several newsletters and wants one view of them
• Makes sense if you want shared editing and goals across publications

Look elsewhere if

• Not for you if you want a price, as pricing comes after a demo
• Skip it if you want to try it free, since no plan or trial is stated
• Too light, or too heavy, for one-person lists, as it's built for teams
• Watch out: with more than 10 publications and a million subscribers you're pointed to Enterprise, and Braze is Enterprise only

Curated

• Price is set by subscriber count across all publications, and the page lists a $399 a month tier at up to 50,000 subscribers.
• Above 50,000 subscribers there is no published price; you contact the vendor.
• Monthly email quota is 31 times the plan's subscriber limit.
• Paying by invoice requires a minimum commitment of $1,000.

Letterhead

• No prices are published; the vendor says pricing depends on your current list and newsletters and is given after a demo.
• No free plan or trial is stated on the pages read.
• Teams with more than 10 publications and one million subscribers are pointed to an Enterprise platform.
• Some integrations, such as Braze, are listed as Enterprise plan only; others run through Zapier.

Curated

Link collection

Save links with a bookmarklet or by emailing them to a private address, with team members able to contribute.

Issue assembly

Import saved links into the next scheduled issue and add an intro, summaries and commentary.

Web archive

An optional publication site with searchable back issues, usable on your own domain at no extra fee.

Sponsorships

Handles sponsorship inquiries and a bookings calendar for the publication.

Paid subscriptions

Paid newsletters through a connected Stripe account; Curated says it takes 0% commission.

Analytics

Subscriber-level stats and per-issue reports on who read what and which links were clicked.

Letterhead

Content curation

Pulls content from RSS feeds, APIs, a browser, a CMS such as WordPress, and Google Docs, and organizes it with tags and custom fields.

Team editing

Real-time collaborative editing, lockable sections and templates, review workflows and approvals, roles and permissions.

Automation

Workflows with triggers, delays and conditional branches, such as emailing readers who have not opened recent issues; the vendor places this on the Team plan.

Audience health

Groups readers by engagement (loyalists, casual, fading, ghosts) and rates each newsletter's health.

Goals and portfolio view

Set goals per newsletter, such as monthly net growth, and track all newsletters together.

Promotions and testing

Promotion and sponsor support, A/B testing and a read/write MCP server for connecting AI tools.

Curated

• Free$0

  per month for up to 1,500 subscribers

  All features included. You add a card before sending your first issue but are not charged while at or under 1,500 subscribers.

• Up to 2,500 subscribers$39

  per month for up to 2,500 subscribers, billed monthly

  Price rises with the list: $69 up to 5,000, $129 up to 10,000 subscribers, and $189 up to 15,000.

• Up to 25,000 subscribers$299

  per month for up to 25,000 subscribers, billed monthly

  Steps continue at $399 for 25,001 to 50,000 subscribers; above 50,000 the vendor asks you to get in touch.

Letterhead

Pricing could not be confirmed. See tryletterhead.com.