Kit vs Letterhead (2026): which should you pick?
As of Nov 13, 2026, Kit grades higher than Letterhead: 2.6 against 1.8 out of 4.0.
Checked Nov 9, 2026 and Nov 13, 2026 · graded Nov 9, 2026 and Nov 13, 2026 by ToolGPA
Kit grades higher on the free plan and features. Letterhead grades higher on value for money. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Kit if
- Fits if you're a writer, podcaster or musician building a list and not ready to pay yet
- Works for big lists that only ever get broadcasts, or for selling an ebook or paid newsletter to subscribers
Look elsewhere if
- Skip it if you need a welcome series on the free plan, as automations start at $33 a month
- Pricey if you sell a lot, since every sale costs 3.5% plus 30 cents
- Tight if two of you share the free account, which allows 1 user and keeps Kit branding
- Watch out: earnings from Paid Recommendations carry a 23.5% Kit fee
- Watch out: Pro's $50 first-year offer ends November 30, 2026, then it renews at $790 a year for 1,000 subscribers
Pick Letterhead if
- Fits if a team runs several newsletters and wants one view of them
- Makes sense if you want shared editing and goals across publications
Look elsewhere if
- Not for you if you want a price, as pricing comes after a demo
- Skip it if you want to try it free, since no plan or trial is stated
- Too light, or too heavy, for one-person lists, as it's built for teams
- Watch out: with more than 10 publications and a million subscribers you're pointed to Enterprise, and Braze is Enterprise only
How we grade them
| 2.6GPAKitGood | 1.8GPALetterheadWeak | |
|---|---|---|
| Value for money | DCreator is $33 a month for 1,000 subscribers on yearly billing, or $39 monthly, about two and a half times the middle of this category, and it's the plan you need for automations and sequences. Pro is $66, or $50 for the first year if you sign up by November 30, 2026. | CNo price is published; the vendor says it depends on your list and newsletters and comes after a demo. |
| Free plan and trial | AUp to 10,000 subscribers, unlimited broadcasts, landing pages and forms, and sales of digital products and paid newsletters, all free. That's more subscribers than any other free plan here. What's missing is automations and sequences, and it's 1 user with Kit branding. | FNo free plan or trial is stated on the pages we read. |
| Features | BVisual automations, sequences, landing pages, a newsletter site, tags, segments, paid newsletters, products and a recommendation network. It covers a creator's whole email job. Each sale costs 3.5% plus 30 cents, and Paid Recommendations carry a 23.5% fee. | CCuration, team editing, automation, audience health, goals and promotions. Aimed at newsletter teams, so it covers a narrower job. |
| Ease of use | CNo App Store rating on record. It's a web app where you build the forms, pages and automations yourself, so expect some setting up before it runs on its own. | CNo store rating on record. Sold through a demo, with editors and automations to set up. |
| Platforms and integrations | BWeb only, with Shopify, Wix, Fourthwall, Facebook and SparkLoop, 100+ apps on Creator, and an API. No desktop or phone app is listed. | BWeb with Braze, Zapier, WordPress, Airtable, Calendly and Circle listed. |
| Best for | creators building a list before they pay | newsletter teams running several publications |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Kit and Letterhead. How we grade
Where they differ
- Kit also covers forms and paid newsletters.
- Letterhead also covers reports and a/B testing.
At a glance
| Kit | Letterhead | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly) | Not published |
| Free plan | Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts, tagging and segments, and sales of digital products. No automations. | None |
| Free trial | 14-day free trial of Creator or Pro, no credit card required | None listed |
| Web | ||
| Made by | Kit | Letterhead |
| Price read from | kit.com | Not confirmed |
| Checked | Nov 9, 2026 | Nov 13, 2026 |
Worth knowing
Kit
- The Free plan has no automations or email sequences, allows 1 user and keeps Kit branding.
- Product and subscription sales cost 3.5% plus 30 cents each on every plan, card processing included.
- Earnings from Paid Recommendations carry a 23.5% Kit fee.
- The Pro first-year discount ends November 30, 2026; the plan then renews at $790 a year for 1,000 subscribers.
Letterhead
- No prices are published; the vendor says pricing depends on your current list and newsletters and is given after a demo.
- No free plan or trial is stated on the pages read.
- Teams with more than 10 publications and one million subscribers are pointed to an Enterprise platform.
- Some integrations, such as Braze, are listed as Enterprise plan only; others run through Zapier.
Key features
Kit
- Visual automations and sequences
- Creator and Pro include unlimited visual automations and email sequences for welcome series, launches and nurture campaigns. The Free plan has neither.
- Landing pages, forms and newsletter site
- Unlimited landing pages and opt-in forms, a newsletter feed and website, and automatic delivery of opt-in freebies on every plan.
- Commerce
- Sell digital products, paid newsletters, recurring subscriptions and tips on any plan, for 3.5% plus 30 cents per sale including card processing.
- Recommendations and sponsorships
- Free creator-to-creator recommendations on every plan. Paid recommendations (Kit keeps 23.5%) and newsletter sponsorships start at Creator.
- Tags, segments and conditional content
- Tag subscribers by entry point or interest, group tags into segments, and use Liquid to show different content to different subscribers.
- Pro audience analytics
- Pro adds engagement scoring, Subscriber Signals audience research, deliverability reporting, an insights dashboard and a SparkLoop referral program.
Letterhead
- Content curation
- Pulls content from RSS feeds, APIs, a browser, a CMS such as WordPress, and Google Docs, and organizes it with tags and custom fields.
- Team editing
- Real-time collaborative editing, lockable sections and templates, review workflows and approvals, roles and permissions.
- Automation
- Workflows with triggers, delays and conditional branches, such as emailing readers who have not opened recent issues; the vendor places this on the Team plan.
- Audience health
- Groups readers by engagement (loyalists, casual, fading, ghosts) and rates each newsletter's health.
- Goals and portfolio view
- Set goals per newsletter, such as monthly net growth, and track all newsletters together.
- Promotions and testing
- Promotion and sponsor support, A/B testing and a read/write MCP server for connecting AI tools.
Plans
Kit
Free$0
Up to 10,000 subscribers, 1 user, unlimited landing pages, forms and broadcasts. No automations or sequences; Kit branding stays.
Creator$33
per month for up to 1,000 subscribers, billed yearly ($39 monthly)
2 users, unlimited visual automations and sequences, no Kit branding, SMS, RSS campaigns and 100+ apps. $1,390 a year at 10,000 subscribers.
Pro$66
per month for up to 1,000 subscribers, billed yearly ($79 monthly)
Unlimited users, engagement scoring, Subscriber Signals, deliverability reports. First year $50 a month under an offer ending Nov 30, 2026. $1,890 a year at 10,000.
Letterhead
Pricing could not be confirmed. See tryletterhead.com.
Ways to pay less
Kit
- Annual discount
Save 17% with yearly billing
Yearly billing costs the same as 10 months: Creator at 1,000 subscribers is $390 a year instead of $468 paid monthly, and Pro is $790 instead of $948.
- Other savings
25% off the first year of annual Pro
Annual Pro is 25% off its first year for lists up to 75,000 ($593 at 1,000 subscribers) and 10% off up to 500,000. Ends November 30, 2026; renews at the standard rate.
Letterhead
No public discounts listed.
Common questions
Which is cheaper, Kit or Letterhead?
As of Nov 13, 2026, Kit starts at $33 per month for up to 1,000 subscribers, billed yearly ($39 monthly), and Letterhead has no price we could confirm.
Which has a free plan, Kit or Letterhead?
As of Nov 13, 2026, only Kit has a free plan. Letterhead does not.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.