Ecwid vs Faire (2026): which should you pick?

Ecwid

• Owners of an existing website who want to add a store without rebuilding
• Small shops with a short catalog that want a low monthly price
• Sellers who show the same catalog on several sites and social channels

Faire

• Independent retailers looking for new wholesale brands
• Boutiques and grocers that want low order minimums

Ecwid

• There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
• Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
• Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
• The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.

Faire

• The brand-side pricing and fee pages are behind a bot check, so what a brand pays to sell is not recorded here.
• Faire is a marketplace for wholesale buying and selling, not a store builder for your own site.
• Wholesale prices are shown only after signing up as a retailer.

Ecwid

Add a store to any website

Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.

Instant Site builder

Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.

Social, marketplace and in-person selling

Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.

Tax, shipping and stock

Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.

Marketing automation

Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.

Subscriptions and digital goods

Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.

Faire

Wholesale marketplace

Retailers browse products from over 100,000 brands and can filter by values such as women-owned, handmade or not on Amazon.

Low order minimums

The retailer pages advertise thousands of brands with low or no minimums, so a store can try new brands in small quantities.

Net 60 payment terms

Retailers can buy now and pay invoices 60 days later; the page says there are no fees for this.

Free first-order returns

The page says retailers get free returns on every first order with a brand.

Languages and regions

The site is offered in English (US, UK and AU), French, German, Italian, Spanish, Dutch, Portuguese, Swedish, Danish and Polish.

Ecwid

• Starter$5

  per month

  Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.

• Venture$29

  per month, billed annually ($35 billed monthly)

  Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.

• Business$49

  per month, billed annually ($65 billed monthly)

  Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.

• Unlimited$119

  per month, billed annually ($149 billed monthly)

  Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.

Faire

Pricing could not be confirmed. See faire.com.

Ecwid

• Annual discount

  Pay annually to save 16%

  Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.

Faire

No public discounts listed.