Ecwid vs Shoplo (2026): which should you pick?
As of Nov 13, 2026, Ecwid and Shoplo share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about features and ease of use, where Ecwid grades higher, or the free plan, where Shoplo does.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
They get the same grade on value for money and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Shoplo
Hosted online store platform sold in Poland, with a 14-day trial
Which one is for you
Pick Ecwid if
- Fits if you already have a website and want a shop inside it
- Works for selling the same products on several sites and social pages
Look elsewhere if
- Skip it if you want to try it free first, as there's no free plan or trial
- Tight if you start on Starter: 10 products, a company.site address, and no mobile app or App Market
- Tight if you have more than 100 products, since that takes Business at $49 a month on yearly billing
- Pricey if you need in-person sales synced, which only comes with Unlimited at $119 a month
- Watch out: marketplace selling needs Business plus third-party apps that may charge extra
Pick Shoplo if
- Fits if you sell in Poland and read Polish
- Makes sense if you want a hosted store with a first-year promotion
Look elsewhere if
- Skip it if you read English only, since the pricing pages are in Polish
- Pricey if you stay beyond year one, when Standard goes to 249 PLN a month
- Watch out: the pricing pages conflict, with an Enterprise figure that differs from the Pro card
- Watch out: packages are branded Shoper, so plan names and limits may differ from Shoplo's older plans
How we grade them
| 2.2GPAEcwidFair | 2.2GPAShoploFair | |
|---|---|---|
| Value for money | CStarter is $5 a month, but that's 10 products on a company.site address. A shop on its own domain starts with Venture at $29 a month on yearly billing ($35 monthly), the category's middle. Ecwid charges no fee on sales on any plan. | CStandard is 249 PLN a month net after a first year at 419 PLN, so the promotion fades. That lands in the category's middle. |
| Free plan and trial | FNothing free: no free plan, and the pricing page mentions no trial. The lowest way in is Starter at $5 a month, which is not free. | CA 14-day trial with no credit card, and no free plan. |
| Features | BThe whole job is here: a store you can embed anywhere or build from 70+ templates, tax at checkout, carrier rates, labels, stock per variation, abandoned-cart emails and subscriptions. Marketplace selling goes through third-party apps, but the core is complete. | CHosted store, themes, up to 50,000 products, marketplace and payment links and an app store with an API. Multi-warehouse needs Premium. |
| Ease of use | B4.62 from 1,255 App Store ratings. Adding the store to a site you already run means there's no new website to build. | CNo rating on record. You set up a store, themes, payments and shipping. |
| Platforms and integrations | BWeb, iPhone and Android, with WordPress, Stripe, Square, Clover, Mailchimp, Amazon, eBay and Instagram, plus an App Market from Venture. No desktop app, so it stops at B. | BWeb store with an Allegro link, an app store and an API. No phone or desktop apps. |
| Best for | adding a shop to the website you already have | Polish shops on a hosted platform |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Ecwid and Shoplo. How we grade
Where they differ
- Ecwid also covers shipping labels.
At a glance
| Ecwid | Shoplo | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $5 per month (Starter) | 249 PLN per month net of VAT after a first year (first-year Standard 419 PLN net in total) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no credit card required |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Ecwid by Lightspeed | Shoplo sp. z o.o. |
| Price read from | ecwid.com | shoplo.pl |
| Checked | Oct 18, 2026 | Nov 13, 2026 |
Worth knowing
Ecwid
- There is no free plan, and Starter allows only 10 products, with no mobile app, App Market or live chat support.
- Ecwid charges no transaction fees on any plan, but the payment provider you connect charges its own processing fees.
- Marketplace selling needs Business and third-party apps that may charge extra; in-person POS syncing needs Unlimited.
- The pricing page mentions no free trial, and staff accounts start on Business with 2 seats.
Shoplo
- Prices are in Polish zloty excluding VAT; the first-year Standard price of 419 PLN is a promotion shown as 2,988 PLN crossed out.
- The pages do not display each package price directly; renewal prices come from the FAQ, and its Enterprise figure conflicts with the Pro card.
- Packages on the site are branded Shoper, so the plan names and limits may follow that brand rather than Shoplo's older plans.
- Multi-warehouse, 24/7 support and speed optimization need Premium or above.
Key features
Ecwid
- Add a store to any website
- Embed the store on an existing site built with WordPress, Wix, Squarespace or another platform, or on several sites at once, and manage it all from one account.
- Instant Site builder
- Build a store site without code from more than 70 templates on a free company.site address, or connect your own domain; Venture and higher can buy one inside Ecwid.
- Social, marketplace and in-person selling
- Sell on Instagram and Facebook from Venture, on Amazon, eBay and Walmart through third-party apps from Business, and in store through Square, Clover or Lightspeed on Unlimited.
- Tax, shipping and stock
- Calculate sales tax at checkout, show carrier rates, generate shipping labels and track stock with low-stock alerts, including stock per product variation.
- Marketing automation
- Automated emails, abandoned-cart reminders, coupons, scheduled promotions, a Mailchimp sync and catalog ads on Meta and TikTok.
- Subscriptions and digital goods
- Sell downloads of up to 25 GB per file from Venture, and bill recurring subscriptions from Business through Lightspeed Payments or Stripe.
Shoplo
- Hosted store with themes
- Includes secure hosting, a custom domain, free customizable themes and a drag-and-drop theme editor, with paid themes also available.
- Marketplace and payment links
- The package list names Allegro integration, payment and shipping integrations, dropshipping and price-comparison platforms.
- Large catalogs
- Standard allows 50,000 products and Premium and Pro allow 500,000, with category, variant and attribute management and CSV import.
- Marketing and reports
- Newsletter, a loyalty system, product recommendations and sales reports are listed, some at premium level only.
- App store and API
- An app store and an API are listed, and the site advertises extra apps worth more than 2,200 PLN with the Standard package.
Plans
Ecwid
Starter$5
per month
Up to 10 products, 70+ site templates on a company.site address, a store you can add to any site, and email support.
Venture$29
per month, billed annually ($35 billed monthly)
Up to 100 products and digital goods, Instagram and Facebook selling, the mobile app, App Market, automated tax, coupons and live chat support.
Business$49
per month, billed annually ($65 billed monthly)
Up to 2,500 products, marketplaces, subscriptions, abandoned-cart recovery, wholesale pricing groups, 2 staff accounts and phone support.
Unlimited$119
per month, billed annually ($149 billed monthly)
Unlimited products and staff accounts, in-person selling through a POS integration, 500 scheduled promotions and priority support.
Shoplo
Standard249 PLN
per month, net of VAT, after a first year at 419 PLN in total
Up to 50,000 products, free themes, hotline support, payments and shipping. 12 months paid at once is 2,689 PLN net.
Premium599 PLN
per month and up, net of VAT, after the first year
Standard plus up to 500,000 products, 24/7 priority support, store setup service, speed optimization and multi-warehouse. 12 months from 6,469 PLN.
Pro1,199 PLN
per month and up, net of VAT, on a 12-month purchase
Premium plus Flash Sale Ready technology, quarterly e-commerce audits and 50% off paid themes; asked for by quote.
Ways to pay less
Ecwid
- Annual discount
Pay annually to save 16%
Venture costs $29 a month billed annually against $35 monthly, Business $49 against $65, and Unlimited $119 against $149. Starter is $5 either way.
Shoplo
- Other savings
Standard first year for 419 PLN net
A promotion on the pricing page offers the Standard package for 419 PLN net in the first year, shown against 2,988 PLN crossed out.
Common questions
Which is cheaper, Ecwid or Shoplo?
As of Nov 13, 2026, Ecwid starts at $5 per month (Starter), and Shoplo starts at 249 PLN per month net of VAT after a first year (first-year Standard 419 PLN net in total).
Which has a free plan, Ecwid or Shoplo?
As of Nov 13, 2026, neither Ecwid nor Shoplo has a free plan. Shoplo has a free trial.
Which platforms do Ecwid and Shoplo run on?
As of Nov 13, 2026, only Ecwid lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.