Emotive vs Postscript (2026): which should you pick?
As of Nov 13, 2026, Postscript grades higher than Emotive: 2.2 against 1.8 out of 4.0.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Postscript grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Postscript
SMS and RCS marketing for Shopify stores, billed per message sent
Which one is for you
Pick Emotive if
- Fits if you run an online store that wants SMS campaigns
- Works for brands that want a team to run campaigns for them
Look elsewhere if
- Not for you if you want a price first: the pricing page is a lead form
- Watch out: the site says Privy acquired Emotive, so plans may change
- Watch out: the 5x ROI guarantee has no terms on the page
- Not for you if you are not an online store, as it is built for ecommerce
Pick Postscript if
- Fits if you run a Shopify store and want cart and browse abandonment texts
- Works for stores that would rather pay per message than a monthly platform fee
Look elsewhere if
- Not for you if your store isn't on Shopify, as other stores need their own code to add its SDK
- Pricey if you want the API or to drop "Powered by Postscript", which start on Professional at $500 a month
- Skip it if you text only now and then, as the $49 minimum applies even in a quiet month
- Pricey if you want a dedicated short code, at $750 a month passed through from the carriers
- Watch out: RCS waits for Enterprise, email is still a waitlist, and carrier fees average $0.0033 per SMS on top
How we grade them
| 1.8GPAEmotiveWeak | 2.2GPAPostscriptFair | |
|---|---|---|
| Value for money | CNo price is published, so it cannot be set against the category. | CStarter has no platform fee, just a $49 monthly minimum spend. Texting 1,000 customers once at $0.009 per SMS stays inside that minimum, so $49 is the figure, plus US carrier fees averaging $0.0033 per SMS. That's the dear end of ordinary for this category. |
| Free plan and trial | DA 14-day trial is advertised, but the card terms aren't stated, and there is no free plan. | CNo free plan, but a free trial with a $100 credit toward message and carrier fees for your first 30 days. |
| Features | CCampaigns, attribution and a compliance filter for stores, but the page lists no inbox or other channels. | CThe texting job done fully for a Shopify store: campaigns, cart and browse abandonment flows, popups, two-way replies and segments built on order data. But texting is one channel of this category, RCS waits for Enterprise and email is still a waitlist. |
| Ease of use | CNo store rating on record, and store platforms need connecting. | CNo App Store rating on record. It plugs into Shopify, but you still set up opt-in popups, keywords and flows before the first text goes out. |
| Platforms and integrations | CWeb only, built around Shopify Plus, WooCommerce and BigCommerce. | BRuns on the web, with Shopify, Klaviyo, Gorgias, Zendesk, Kustomer, Mailchimp, Omnisend and Triple Whale. API access waits for Professional at $500 a month, and there's no app. |
| Best for | SMS marketing for online stores | SMS marketing for Shopify stores |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Emotive and Postscript. How we grade
Where they differ
- Emotive also covers ad creative and online store.
- Postscript also covers popups.
At a glance
| Emotive | Postscript | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $49 per month minimum spend on messages, with no platform fee |
| Free plan | None | None |
| Free trial | 14-day free trial | Free trial with a $100 credit toward message and carrier fees for the first 30 days |
| Web | ||
| Made by | Emotive | Postscript |
| Price read from | Not confirmed | postscript.io |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Emotive
- Prices are not published; the pricing page asks for a phone number, email and annual online sales.
- The site announces that Privy acquired Emotive, so plans and packaging may change.
- The vendor states a 5x SMS ROI guarantee on the page; the terms are not shown there.
- Built for ecommerce; the lead form lists Shopify Plus, WooCommerce and BigCommerce.
Postscript
- Every text is billed on top of the plan: $0.009 per SMS on Starter down to $0.007 on Professional, plus US carrier fees that average $0.0033 per SMS and $0.00799 per MMS.
- Built for Shopify; other stores can add Postscript's popups and opt-in checkbox through an SDK in their own code.
- A dedicated short code costs $750 a month, passed through from the carriers; the toll-free number is free.
- API access and removing "Powered by Postscript" from opt-ins start at Professional, at $500 a month.
Key features
Emotive
- SMS marketing
- Campaign and automation tools for texting subscribers, with templates and a library of message ideas.
- Attribution
- Multi-touch attribution that shows where and how shoppers purchased, with ad creative insights.
- TextPros service team
- A managed team that the vendor says helps build automations and train staff, offered at no extra charge.
- Compliance filter and branded links
- An automatic filter for litigation-prone numbers, and RealLink short links that use the brand's own domain.
Postscript
- Flow builder with templates
- Automations for cart and browse abandonment, welcome series, upsells and shipping updates, included on every plan.
- Subscriber acquisition
- Popups, checkout collection, onsite opt-in, forms and keywords, with Starter limited to 2 opt-in keywords and higher plans unlimited.
- Shopify segmentation
- Segments built from Shopify order data and third-party integrations, with reports on subscribers, revenue and message performance.
- Two-way texting
- Reply to subscribers who text back, and pass conversations to help desks such as Gorgias, Zendesk and Kustomer.
- RCS messages
- Rich messages from a branded profile alongside SMS and MMS; on the plans page RCS is an option on Enterprise.
- Postscript AI plan
- A $699 a month bundle sold through sales, with on-brand AI messages, large-scale message testing and AI-driven one-to-one journeys.
Plans
Emotive
Pricing could not be confirmed. See emotive.io.
Postscript
Starter$49
per month minimum spend on messages, with no platform fee
Shown as $0 a month with a $49 monthly minimum spend. $0.009 per SMS and $0.045 per MMS, 2 opt-in keywords, a toll-free number, campaigns and flows.
Growth$100
per month, plus messages
$0.008 per SMS and $0.03 per MMS, unlimited opt-in keywords, and live chat and email support.
Professional$500
per month, plus messages
$0.007 per SMS and $0.024 per MMS, enhanced analytics, priority support, API access, and no "Powered by Postscript" on opt-ins.
EnterpriseCustom
Custom pricing with a customer success manager, personalized product recommendations, data warehouse push and the option to add RCS.
Common questions
Which is cheaper, Emotive or Postscript?
As of Nov 13, 2026, Emotive has no price we could confirm, and Postscript starts at $49 per month minimum spend on messages, with no platform fee.
Which has a free plan, Emotive or Postscript?
As of Nov 13, 2026, neither Emotive nor Postscript has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.