Emotive vs SimpleTexting (2026): which should you pick?

Pick Emotive if

• Fits if you run an online store that wants SMS campaigns
• Works for brands that want a team to run campaigns for them

Look elsewhere if

• Not for you if you want a price first: the pricing page is a lead form
• Watch out: the site says Privy acquired Emotive, so plans may change
• Watch out: the 5x ROI guarantee has no terms on the page
• Not for you if you are not an online store, as it is built for ecommerce

Pick SimpleTexting if

• Fits if you're a small US business sending promotions and reminders by text
• Works for churches and nonprofits, with 15% off monthly plans

Look elsewhere if

• Not for you if your customers are on WhatsApp or Instagram rather than plain texts
• Pricey if your team is big, as each user past 3 costs $20 a month
• Tight if you downgrade, as rolled-over credits are lost when you do
• Watch out: a local number adds $10 a month and $4 to register, and carriers add about $0.0025 per US text
• Pricey if you want a dedicated short code, from $1,000 a month with 6 to 8 weeks to set up

Emotive

• Prices are not published; the pricing page asks for a phone number, email and annual online sales.
• The site announces that Privy acquired Emotive, so plans and packaging may change.
• The vendor states a 5x SMS ROI guarantee on the page; the terms are not shown there.
• Built for ecommerce; the lead form lists Shopify Plus, WooCommerce and BigCommerce.

SimpleTexting

• A local number adds a $10 monthly carrier fee and $4 one-time registration; carriers also charge about $0.0025 per US message, passed on without markup.
• Extra users cost $20 a month each beyond the 3 included, and extra numbers $10 a month each.
• A dedicated short code starts at $1,000 a month and takes 6 to 8 weeks to set up.
• Rollover credits are lost if you downgrade your plan.

Emotive

SMS marketing

Campaign and automation tools for texting subscribers, with templates and a library of message ideas.

Attribution

Multi-touch attribution that shows where and how shoppers purchased, with ad creative insights.

TextPros service team

A managed team that the vendor says helps build automations and train staff, offered at no extra charge.

Compliance filter and branded links

An automatic filter for litigation-prone numbers, and RealLink short links that use the brand's own domain.

SimpleTexting

Mass texting and MMS

Send campaigns to segments of unlimited contacts, with picture messages at 3 credits each and longer 306-character texts at 2.

Two-way messaging

Customers can reply and the team answers one to one; incoming SMS replies are free and incoming MMS cost 1 credit.

Keywords, forms and pop-ups

Unlimited text-to-join keywords, plus opt-in forms and website pop-ups that add people to your list.

Auto-replies and drip campaigns

Automatic replies and scheduled sequences of texts that go out after someone joins a list.

AI Assist

A message generator that drafts campaign texts, included on every plan.

Rollover credits

On monthly plans, unused plan credits roll over to the end of the following month; yearly plans get all credits up front.

Emotive

Pricing could not be confirmed. See emotive.io.

SimpleTexting

• 500 credits$23.20

  per month for 500 credits, billed annually ($29 billed monthly)

  All features, 3 users, unlimited contacts and keywords. Extra credits 5.5¢ each. An SMS uses 1 credit, a 306-character text 2 and an MMS 3.

• 1,000 credits$39.20

  per month for 1,000 credits, billed annually ($49 billed monthly)

  Same features with twice the credits; extra credits 5¢ each.

• 3,000 credits$87.20

  per month for 3,000 credits, billed annually ($109 billed monthly)

  Same features; extra credits 4¢ each. The 2,000-credit step is $63.20 billed yearly ($79 monthly).

• 7,500 credits$183.20

  per month for 7,500 credits, billed annually ($229 billed monthly)

  Same features; extra credits 3.5¢ each. The 15,000-credit step is $319.20 billed yearly ($399 monthly).

• 50,000 credits$719.20

  per month for 50,000 credits, billed annually ($899 billed monthly)

  Same features; extra credits 2¢ each. The 25,000-credit step is $439.20 billed yearly ($549 monthly).

• CustomCustom

  Plans for more than 50,000 texts a month or a dedicated short code, built with the sales team.

Emotive

No public discounts listed.

SimpleTexting

• Annual discount

  Save 20% with yearly billing

  SimpleTexting's pricing page says yearly plans save 20% and deliver the year's credits up front: 500 credits a month is $278.40 a year against $29 a month.

• Nonprofit

  15% off for nonprofits and churches

  Nonprofits, churches and other tax-exempt organizations get 15% off any monthly plan, according to the pricing page FAQ.