Fivetran vs Hevo Data (2026): which should you pick?

Pick Fivetran if

• Fits if you want connectors that load apps into a warehouse without custom code
• Works for small volumes that stay under 500,000 monthly active rows

Look elsewhere if

• Pricey if your volume grows, because cost follows monthly active rows
• Skip it if you need 1-minute syncs without Enterprise
• Not for you if you need a fixed bill, as there's no list price per plan
• Watch out: VPN tunnels are for annual contracts only

Pick Hevo Data if

• Fits if you want hosted pipelines with no servers of your own
• Makes sense if your event counts are predictable

Look elsewhere if

• Pricey if you're small, at $265 a month for Starter
• Watch out: every insert, update or delete counts as one event, and overage is charged
• Tight if you need syncs faster than hourly on Starter
• Skip it if you need self-hosting, because it's hosted only

Fivetran

• Prices are not listed per plan; cost depends on monthly active rows, and the page gives only median examples.
• The page's own example shows a Marketo connection at 847,574 MAR costing a median $424.54 a month, so volume matters.
• 1-minute syncs, custom roles and SCIM need Enterprise; encryption keys and PCI DSS Level 1 need Business Critical.
• VPN tunnels are available on annual contracts only.

Hevo Data

• Billing counts every insert, update or delete in the destination as one event, and events beyond the plan are charged on-demand.
• Starter has no add-ons, and its scheduling is limited to hourly syncs.
• Unlimited data volume, streaming pipelines, SSO and role-based access control need the custom-priced Enterprise plan.
• Hevo is a hosted service only; the pages describe no self-hosted edition.

Fivetran

Managed connectors

More than 700 fully managed connectors copy data from applications and databases into a destination, with syncs as often as every 15 minutes.

Transformations

Transformations are billed per model run, with 5,000 runs free each month, and integrate with dbt Core.

Activations

Over 200 activation destinations push warehouse data back to business tools; an Audience Hub is part of the Enterprise plan.

Usage-based billing

Connections are billed by monthly active rows (MAR), with each new connection getting a 14-day free trial.

Security options

SSH tunnels on Standard, VPN tunnels and SCIM on Enterprise, and customer-managed keys and private networking on Business Critical.

Regional processing

Connectors can run in the US, Canada, EU, UK, Australia, India and Singapore, according to the vendor's data-processing notes.

Hevo Data

Pre-built connectors

Hevo lists 190+ connectors for databases, SaaS applications and file storage, and offers to build a missing one.

Database replication with CDC

Databases can be synced in near real time using change data capture, as the vendor describes it, without querying the production tables.

Transformations

dbt, SQL and Hevo Transformer jobs can run alongside the pipelines. dbt integration is part of the Starter plan.

Alerts and logs

The platform shows pipeline activity through logs and sends alerts, and it handles schema drift and failed records automatically.

Pipeline APIs

Hevo APIs for pipeline automation are included from the Professional plan upward.

Fivetran

• Free$0

  Standard features free up to 500,000 MAR for connections, 3,500 MAR for activations and 5,000 monthly model runs.

• StandardCustom

  Usage-based: unlimited users, 15-minute syncs, 700+ connectors, 200+ activation destinations, RBAC and a REST API.

• EnterpriseCustom

  Usage-based. Adds 1-minute syncs, enterprise database connectors, custom roles, SCIM and a hybrid deployment option.

• Business CriticalCustom

  Usage-based. Adds customer-managed encryption keys, PCI DSS Level 1 certification and private networking options.

Hevo Data

• Starter$265

  per month for 5M events, billed annually ($299 billed monthly)

  Hourly scheduling, up to 10 users, dbt integration. $440 a month at 20M events and $835 at 50M, billed annually.

• Professional$750

  per month for 20M events, billed annually ($849 billed monthly)

  Unlimited users, Hevo APIs, reverse SSH and add-ons. $1,320 a month at 50M events and $1,935 at 100M, billed annually.

• EnterpriseCustom

  One fixed price for unlimited data volume per pipeline, streaming pipelines, SSO, role-based access control and VPC peering.

Fivetran

• Annual discount

  Up to 22% off with an annual contract

  One annual contract covers connections, transformations and activations, with automatic discounts of up to 22% over monthly usage pricing.

• Nonprofit

  Discounts for eligible non-profit companies

  The pricing page lists discounts for eligible non-profits, Powered by Fivetran customers and sharded databases, with verification through sales.

Hevo Data

• Annual discount

  12% off with annual billing

  The pricing page shows Starter at $265 a month billed annually against $299 billed monthly, and the page labels annual payment as 12% off.