Fivetran review (2026): is the free plan enough?
Managed data movement with a free plan and usage-based pricing
Black Friday: is there a Fivetran sale?
Fivetran report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for copying data from apps into a warehouse
Fivetran copies data from sources into a warehouse, and its free plan covers up to 500,000 monthly active rows. Beyond that the price depends on rows, its own example shows one Marketo connection at a median of $424.54 a month, and 1-minute syncs need Enterprise.
Who Fivetran is for
- Fits if you want connectors that load apps into a warehouse without custom code
- Works for small volumes that stay under 500,000 monthly active rows
Who Fivetran is not for
- Pricey if your volume grows, because cost follows monthly active rows
- Skip it if you need 1-minute syncs without Enterprise
- Not for you if you need a fixed bill, as there's no list price per plan
- Watch out: VPN tunnels are for annual contracts only
Why Fivetran gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyUsage-based on monthly active rows, with no per-plan price. The page's own example is one Marketo connection at about $424.54 a month.
- BFree plan and trialFree plan: 500,000 monthly active rows for connections. A 14-day trial also covers each new connection.
- CFeaturesConnectors, transformations and activations. 1-minute syncs, custom roles and SCIM need Enterprise, and encryption keys need Business Critical.
- CEase of useNo store rating on record. You connect sources and a destination, which means accounts and permissions to sort out.
- BPlatforms and integrationsWeb console with connectors for Salesforce, HubSpot, Google Ads, Snowflake and dbt Core. No desktop or phone apps.
What these grades rest on. Graded from this listing, whose facts were read from Fivetran's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/fivetran#review"><img src="https://toolgpa.com/badge/fivetran.svg" alt="Fivetran: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Fivetran stands among automation tools
Fivetran's GPA of 2.4 is higher than 90 of the 134 other automation tools we grade, and level with 23.
It stands best on free plan and trial (B, above 100 of 134) and worst on features (C, above 2).
Each grade against the category
Every bar is all 135 automation tools we grade, cut by the letter each got. Fivetran’s own letter is outlined.
- CValue for moneyAbove 22 of 134, level with 82
- BFree plan and trialAbove 100 of 134, level with 23
- CFeaturesAbove 2 of 134, level with 83
- CEase of useAbove 27 of 134, level with 102
- BPlatforms and integrationsAbove 39 of 134, level with 95
Keep Fivetran, or make your own?
Keep it
To replace Fivetran you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 90 of the 134 other automation tools we grade.
What you could not
- Connections to other products, each kept working as those products change.
- What a company asks for before it lets staff use something: SCIM.
What this rests on. Fivetran’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Fivetran?
Fivetran is a managed data platform that copies data from applications and databases into a warehouse, runs transformations, and sends data back out to business tools. Prices follow usage, measured in monthly active rows, and a free plan covers low volumes. Higher plans add faster syncs, custom roles and stricter security options.
Worth knowing
- Prices are not listed per plan; cost depends on monthly active rows, and the page gives only median examples.
- The page's own example shows a Marketo connection at 847,574 MAR costing a median $424.54 a month, so volume matters.
- 1-minute syncs, custom roles and SCIM need Enterprise; encryption keys and PCI DSS Level 1 need Business Critical.
- VPN tunnels are available on annual contracts only.
Key features
- Managed connectors
- More than 700 fully managed connectors copy data from applications and databases into a destination, with syncs as often as every 15 minutes.
- Transformations
- Transformations are billed per model run, with 5,000 runs free each month, and integrate with dbt Core.
- Activations
- Over 200 activation destinations push warehouse data back to business tools; an Audience Hub is part of the Enterprise plan.
- Usage-based billing
- Connections are billed by monthly active rows (MAR), with each new connection getting a 14-day free trial.
- Security options
- SSH tunnels on Standard, VPN tunnels and SCIM on Enterprise, and customer-managed keys and private networking on Business Critical.
- Regional processing
- Connectors can run in the US, Canada, EU, UK, Australia, India and Singapore, according to the vendor's data-processing notes.
Fivetran pricing
As of Nov 13, 2026, Fivetran has a free plan.
- Starts at
- Not published
- Free plan
- Free plan with Standard features up to 500,000 monthly active rows for connections, 3,500 for activations and 5,000 model runs.
- Free trial
- 14-day free trial on each new connection, transformation or activation
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Standard features free up to 500,000 MAR for connections, 3,500 MAR for activations and 5,000 monthly model runs. |
| Standard | Custom | Usage-based: unlimited users, 15-minute syncs, 700+ connectors, 200+ activation destinations, RBAC and a REST API. |
| Enterprise | Custom | Usage-based. Adds 1-minute syncs, enterprise database connectors, custom roles, SCIM and a hybrid deployment option. |
| Business Critical | Custom | Usage-based. Adds customer-managed encryption keys, PCI DSS Level 1 certification and private networking options. |
Read from fivetran.com on Nov 13, 2026. Prices change, so confirm with Fivetran before you buy.
Ways to pay less
- Annual discountUp to 22% off with an annual contract
One annual contract covers connections, transformations and activations, with automatic discounts of up to 22% over monthly usage pricing.
Stated on fivetran.com - NonprofitDiscounts for eligible non-profit companies
The pricing page lists discounts for eligible non-profits, Powered by Fivetran customers and sharded databases, with verification through sales.
Stated on fivetran.com
Works with
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Common questions
Does Fivetran have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Fivetran is listed for Web.
Does Fivetran have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Fivetran is listed for Web.
Is Fivetran open source?
Fivetran is not described as open source on its own site, as read on Nov 13, 2026.
Does Fivetran have an API?
Yes. Fivetran offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.