The Fivetran Insider’s Guide
Everything we know about Fivetran in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Fivetran
The Insider’s Guide
Managed data movement with a free plan and usage-based pricing
Every plan, grade, refund rule and rival among automation tools, read from Fivetran’s own pages.
Made by Fivetran · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Fivetran’s own pages, its app-store listings and our grades. Every fact in it is on Fivetran’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 90 of the 134 other automation tools we grade
Fivetran is a managed data platform that copies data from applications and databases into a warehouse, runs transformations, and sends data back out to business tools. Prices follow usage, measured in monthly active rows, and a free plan covers low volumes. Higher plans add faster syncs, custom roles and stricter security options.
To get you started, here are 8 things to know about Fivetran, taken from its own pages and our grades.
You connect sources and a destination, which means accounts and permissions to sort out.
- 1
Best for copying data from apps into a warehouse
Fivetran copies data from sources into a warehouse, and its free plan covers up to 500,000 monthly active rows.
- 2
There is a free plan
Free plan with Standard features up to 500,000 monthly active rows for connections, 3,500 for activations and 5,000 model runs.
- 3
It runs on Web
Web.
- 4
Managed connectors
More than 700 fully managed connectors copy data from applications and databases into a destination, with syncs as often as every 15 minutes.
- 5
Transformations
Transformations are billed per model run, with 5,000 runs free each month, and integrate with dbt Core.
- 6
Activations
Over 200 activation destinations push warehouse data back to business tools; an Audience Hub is part of the Enterprise plan.
- 7
A 2.4 GPA, above 90 of 134
That is against the other automation tools we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Fivetran you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
Fivetran at a glance
- Pricing
- Free plan
- Free plan
- Yes
- Free trial
- 14-day free trial on each new connection, transformation or activation
- Runs on
- Web
- Made by
- Fivetran
- Category
- Automation
- Our grade
- 2.4 GPA, fair
The report card
Best for copying data from apps into a warehouse
Fivetran copies data from sources into a warehouse, and its free plan covers up to 500,000 monthly active rows. Beyond that the price depends on rows, its own example shows one Marketo connection at a median of $424.54 a month, and 1-minute syncs need Enterprise.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Usage-based on monthly active rows, with no per-plan price. The page's own example is one Marketo connection at about $424.54 a month. |
| Free plan and trial | B | Free plan: 500,000 monthly active rows for connections. A 14-day trial also covers each new connection. |
| Features | C | Connectors, transformations and activations. 1-minute syncs, custom roles and SCIM need Enterprise, and encryption keys need Business Critical. |
| Ease of use | C | No store rating on record. You connect sources and a destination, which means accounts and permissions to sort out. |
| Platforms and integrations | B | Web console with connectors for Salesforce, HubSpot, Google Ads, Snowflake and dbt Core. No desktop or phone apps. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Fivetran is for
- Fits if you want connectors that load apps into a warehouse without custom code
- Works for small volumes that stay under 500,000 monthly active rows
Who it is not for
- Pricey if your volume grows, because cost follows monthly active rows
- Skip it if you need 1-minute syncs without Enterprise
- Not for you if you need a fixed bill, as there's no list price per plan
- Watch out: VPN tunnels are for annual contracts only
Good to know
Good for
- Data teams that want connectors maintained for them instead of writing pipelines
- Small data volumes that fit inside the free plan
- Companies that want one usage-based contract for movement, transformation and activation
Worth knowing
- Prices are not listed per plan; cost depends on monthly active rows, and the page gives only median examples.
- The page's own example shows a Marketo connection at 847,574 MAR costing a median $424.54 a month, so volume matters.
- 1-minute syncs, custom roles and SCIM need Enterprise; encryption keys and PCI DSS Level 1 need Business Critical.
- VPN tunnels are available on annual contracts only.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
4
plans to choose from
Fivetran has a free plan.
Usage-based on monthly active rows, with no per-plan price.
Free
$0
Standard features free up to 500,000 MAR for connections, 3,500 MAR for activations and 5,000 monthly model runs.
Standard
Custom
Usage-based: unlimited users, 15-minute syncs, 700+ connectors, 200+ activation destinations, RBAC and a REST API.
Enterprise
Custom
Usage-based. Adds 1-minute syncs, enterprise database connectors, custom roles, SCIM and a hybrid deployment option.
Business Critical
Custom
Usage-based. Adds customer-managed encryption keys, PCI DSS Level 1 certification and private networking options.
The free plan
Free plan with Standard features up to 500,000 monthly active rows for connections, 3,500 for activations and 5,000 model runs.
Trying it first
14-day free trial on each new connection, transformation or activation
Read from fivetran.com on Nov 13, 2026.
Ways to pay less
Annual discount
Up to 22% off with an annual contract
One annual contract covers connections, transformations and activations, with automatic discounts of up to 22% over monthly usage pricing.
Stated on fivetran.comNonprofit
Discounts for eligible non-profit companies
The pricing page lists discounts for eligible non-profits, Powered by Fivetran customers and sharded databases, with verification through sales.
Stated on fivetran.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Managed data movement with a free plan and usage-based pricing. Here is what it does, as its own site describes it, and what it covers: public API, workflow automation.
Connectors, transformations and activations.
- Managed connectors
- More than 700 fully managed connectors copy data from applications and databases into a destination, with syncs as often as every 15 minutes.
- Transformations
- Transformations are billed per model run, with 5,000 runs free each month, and integrate with dbt Core.
- Activations
- Over 200 activation destinations push warehouse data back to business tools; an Audience Hub is part of the Enterprise plan.
- Usage-based billing
- Connections are billed by monthly active rows (MAR), with each new connection getting a 14-day free trial.
- Security options
- SSH tunnels on Standard, VPN tunnels and SCIM on Enterprise, and customer-managed keys and private networking on Business Critical.
- Regional processing
- Connectors can run in the US, Canada, EU, UK, Australia, India and Singapore, according to the vendor's data-processing notes.
Where it runs
- Web
What it works with
- dbt Core
- Snowflake
- Salesforce
- HubSpot
- Google Analytics 4
- Facebook Ads
- Google Ads
- Marketo
Fivetran is made by Fivetran.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
90/134
Other automation tools it is graded above
Fivetran's GPA of 2.4 is higher than 90 of the 134 other automation tools we grade, and level with 23.
It stands best on free plan and trial (B, above 100 of 134) and worst on features (C, above 2).
Each grade against the category
Every bar is all 135 automation tools we grade, cut by the letter each got. Fivetran’s own letter is outlined.
- CValue for moneyAbove 22 of 134
- BFree plan and trialAbove 100 of 134
- CFeaturesAbove 2 of 134
- CEase of useAbove 27 of 134
- BPlatforms and integrationsAbove 39 of 134
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Fivetran you would be making connections to other products, each kept working as those products change. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 90 of the 134 other automation tools we grade.
What you could not
- Connections to other products, each kept working as those products change.
- What a company asks for before it lets staff use something: SCIM.
What this rests on. Fivetran’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Airbyte, Integrate.io, Skyvia, Celigo and Workato
The 5 tools Fivetran is most often weighed against, with where each one differs from it.
- 2.2GPA
Airbyte
Free plan · from $20/mo
Data integration with a free self-hosted core and a managed cloud.
- Airbyte is open source and self-hostable, according to its own site.
- 2.2GPA
Integrate.io
Free trial · from $1,999/mo
Low-code data pipelines for ETL, ELT and reverse ETL.
- Fivetran has a free plan. Integrate.io does not, though it has a free trial.
- Integrate.io also covers no-code.
- 2.2GPA
Skyvia
Free plan · from $79/mo
No-code cloud data integration, sync and workflow automation.
- Skyvia also covers templates and no-code.
- 2.4GPA
Celigo
Free trial
Integration platform with AI agents, EDI and API management.
- Fivetran has a free plan. Celigo does not, though it has a free trial.
- Celigo also covers AI agents.
- 2.0GPA
Workato
Paid
Enterprise integration and automation platform with AI agents.
- Fivetran has a free plan. Workato does not.
- Workato also covers AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Fivetran free?
Fivetran has a free plan. Free plan with Standard features up to 500,000 monthly active rows for connections, 3,500 for activations and 5,000 model runs.
How much does Fivetran cost?
Fivetran lists 4 plans. Free: $0.
What platforms does Fivetran work on?
Fivetran is available on Web.
Does Fivetran offer any discounts?
Fivetran publicly lists the following: Up to 22% off with an annual contract; Discounts for eligible non-profit companies.
Does Fivetran have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Fivetran is listed for Web.
Does Fivetran have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Fivetran is listed for Web.
Is Fivetran open source?
Fivetran is not described as open source on its own site, as read on Nov 13, 2026.
Does Fivetran have an API?
Yes. Fivetran offers a public API, according to its own site.
What does Fivetran integrate with?
Fivetran's listing names dbt Core, Snowflake, Salesforce, HubSpot, Google Analytics 4, Facebook Ads, Google Ads and Marketo.
Does Fivetran have a free trial?
Yes. 14-day free trial on each new connection, transformation or activation.
Who makes Fivetran?
Fivetran is made by a company of the same name.
What are the alternatives to Fivetran?
The closest alternatives to Fivetran in our directory are Airbyte, Integrate.io, Skyvia, Celigo and Workato.
How does Fivetran compare with other automation tools?
Fivetran's GPA of 2.4 is higher than 90 of the 134 other automation tools we grade, and level with 23.
Could I make my own version of Fivetran?
To replace Fivetran you would be making connections to other products, each kept working as those products change.
Where this guide comes from
The prices, plans, platforms and features were read from Fivetran’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Fivetran's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Fivetran. Prices change, so check fivetran.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Fivetran, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/fivetran
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Fivetran: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/fivetran
Know someone choosing between automation tools?
Send them this guide: toolgpa.com/tools/fivetran/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded automation tools after Fivetran, each with an Insider's Guide of its own.
- Automation Insider's GuideEvery one of the 135 automation tools we grade, compared
- Knime Insider's GuideOpen-source visual workflows for data analysis and automation3.2 GPA
- IFTTT Insider's GuideSimple trigger-and-action automations for apps and smart devices3.0 GPA
- Node-RED Insider's GuideOpen-source, flow-based programming tool for event-driven apps3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Fivetran’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Fivetran is a trademark of its owner, and this guide is not made, paid for or approved by Fivetran. Prices and plans change: check fivetran.com before you buy.