Fivetran vs Informatica (2026): which should you pick?

Pick Fivetran if

• Fits if you want connectors that load apps into a warehouse without custom code
• Works for small volumes that stay under 500,000 monthly active rows

Look elsewhere if

• Pricey if your volume grows, because cost follows monthly active rows
• Skip it if you need 1-minute syncs without Enterprise
• Not for you if you need a fixed bill, as there's no list price per plan
• Watch out: VPN tunnels are for annual contracts only

Pick Informatica if

• Fits if you run data integration and governance across a large company
• Makes sense if you want one vendor for quality, master data and integration

Look elsewhere if

• Skip it if you want to see prices, as none are published
• Not for you if you are a small team wanting a quick automation tool
• Tight if you want to try it: the trials page returned an error when we read it
• Watch out: IPU use is measured differently per service, so cost depends on what you run

Fivetran

• Prices are not listed per plan; cost depends on monthly active rows, and the page gives only median examples.
• The page's own example shows a Marketo connection at 847,574 MAR costing a median $424.54 a month, so volume matters.
• 1-minute syncs, custom roles and SCIM need Enterprise; encryption keys and PCI DSS Level 1 need Business Critical.
• VPN tunnels are available on annual contracts only.

Informatica

• No prices or plan list are published; pricing is consumption-based in IPUs and sold through sales.
• The pricing page does not say whether a free trial or free tier exists, though the site has a 'Free Cloud Data Integration' link.
• IPU use is measured per service, based on its own measure, so cost depends on which services run and how heavily.

Fivetran

Managed connectors

More than 700 fully managed connectors copy data from applications and databases into a destination, with syncs as often as every 15 minutes.

Transformations

Transformations are billed per model run, with 5,000 runs free each month, and integrate with dbt Core.

Activations

Over 200 activation destinations push warehouse data back to business tools; an Audience Hub is part of the Enterprise plan.

Usage-based billing

Connections are billed by monthly active rows (MAR), with each new connection getting a 14-day free trial.

Security options

SSH tunnels on Standard, VPN tunnels and SCIM on Enterprise, and customer-managed keys and private networking on Business Critical.

Regional processing

Connectors can run in the US, Canada, EU, UK, Australia, India and Singapore, according to the vendor's data-processing notes.

Informatica

Data integration

Ingest, integrate and cleanse data across systems, with cloud data integration and mass ingestion listed among the services.

Data quality and observability

Services to monitor and validate data so that teams can trust it before it feeds analytics or AI.

Master data management

Unify and enrich data views, with master data management purchased on a per-domain records basis.

Governance and privacy

Services for securing, managing and governing data, plus ways to share trusted data.

Consumption pricing with IPUs

Informatica Processing Units give access to eligible cloud services, with usage tracked on a dashboard and threshold alerts set by an administrator.

Fivetran

• Free$0

  Standard features free up to 500,000 MAR for connections, 3,500 MAR for activations and 5,000 monthly model runs.

• StandardCustom

  Usage-based: unlimited users, 15-minute syncs, 700+ connectors, 200+ activation destinations, RBAC and a REST API.

• EnterpriseCustom

  Usage-based. Adds 1-minute syncs, enterprise database connectors, custom roles, SCIM and a hybrid deployment option.

• Business CriticalCustom

  Usage-based. Adds customer-managed encryption keys, PCI DSS Level 1 certification and private networking options.

Informatica

Pricing could not be confirmed. See informatica.com.

Fivetran

• Annual discount

  Up to 22% off with an annual contract

  One annual contract covers connections, transformations and activations, with automatic discounts of up to 22% over monthly usage pricing.

• Nonprofit

  Discounts for eligible non-profit companies

  The pricing page lists discounts for eligible non-profits, Powered by Fivetran customers and sharded databases, with verification through sales.

Informatica

No public discounts listed.