Freshpaint vs Google Analytics (2026): which should you pick?
As of Nov 13, 2026, we pick Google Analytics: it is first in our ranking of website and product analytics tools, and it grades higher too, 3.4 against 1.8.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Google Analytics grades higher on value for money, the free plan, features and ease of use. They get the same grade on platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Google Analytics
Google's free website and app analytics, with a paid 360 tier
Free plan
Which one is for you
Pick Freshpaint if
- Fits if you market a healthcare organisation and need to keep patient data out of ad tools
- Works for teams that use Google Ads, Meta and GA4
Look elsewhere if
- Not for you if you're outside healthcare, as the site speaks only to that market
- Skip it if you need a price up front: none is published
- Tight if you want to try first, since there's no free plan or trial
- Watch out: audiences and data warehouse links are add-ons
Pick Google Analytics if
- Fits if you run Google Ads and want to see which campaigns bring in sales
- Works for small businesses that want free traffic reports with raw data in BigQuery
Look elsewhere if
- Skip it if you want to watch recordings of visits, which it doesn't do
- Not for you if you need more than 14 months of user-level history without paying for 360
- Tight if you need data within the hour, as intraday freshness is a 360 feature
- Watch out: Analytics 360 has no published price, and sub-properties and roll-up reports are 360 only
- Watch out: Google Ads data in reports covers a rolling 36 months, and Google signals data is kept 26 at most
How we grade them
| 1.8GPAFreshpaintWeak | 3.4GPAGoogle AnalyticsVery good | |
|---|---|---|
| Value for money | CNo price is published; all three tiers go through sales. With nothing to compare, it sits in the middle. | A$0 for a 10,000-visitor site, or one a hundred times that size: the standard version is free, with reports, explorations, attribution and BigQuery export. Only Analytics 360, quoted by Google's sales team, costs money. |
| Free plan and trial | FNo free plan or free trial is on record for it. | AFree for sites and apps of any size, with no traffic cap a normal business would reach. The limits that do exist are about history: user- and event-level data is kept for 2 or 14 months. |
| Features | CPrivacy-safe collection, consent manager, tracker monitoring and ad connections. Audiences are an add-on on the entry tier. | BTraffic and acquisition reports, funnel and path explorations, cohorts, data-driven attribution, predicted audiences and BigQuery export. The whole traffic analytics job, graded against Matomo, Plausible and Fathom. It doesn't record visits; that's Clarity's job. |
| Ease of use | CNo rating on record. Set-up involves a sales process and your site's tags. | B4.6 from 5,249 App Store ratings for its phone app. You can ask questions in plain words, but explorations, events and attribution settings take some learning. |
| Platforms and integrations | BWeb, with Google Ads, Meta and Google Analytics 4 connections. | BWeb plus iPhone and Android apps, with links to Google Ads, Search Console, BigQuery, Tag Manager, Firebase and Salesforce Marketing Cloud. No desktop app, which keeps it off an A. |
| Best for | privacy-safe marketing data for healthcare | free traffic reports for any size of site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Freshpaint and Google Analytics. How we grade
Where they differ
- Freshpaint also covers dashboards and session replay.
In commonWebAI featuresReportsWeb analytics
At a glance
| Freshpaint | Google Analytics | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | Not published | Not published |
| Free plan | None | The standard Google Analytics is free for sites and apps of any size, with reports, explorations, attribution and BigQuery export. User- and event-level data is kept for at most 14 months. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Perfalytics, Inc. | |
| Price read from | Not confirmed | marketingplatform.google.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Freshpaint
- No prices are published: all three tiers (Comply, Perform and Scale) are sold through the sales team.
- Built for healthcare organizations; the site speaks only to that market, not to general web analytics buyers.
- Audiences and DSP integrations are an add-on on the entry tier, and data warehouse links are an add-on on every tier.
Google Analytics
- Analytics 360 has no published price; it is quoted through Google's sales team.
- In the free version, user- and event-level data is kept for 2 or 14 months; 26, 38 and 50 months are 360 only.
- Intraday data freshness, sub-properties, roll-up reporting and higher limits on custom dimensions and audiences are 360 only.
- Google Ads data in reports is limited to a rolling 36 months, and Google signals data is kept no more than 26 months.
Key features
Freshpaint
- Privacy-safe data collection
- Event collection and governance controls meant to keep patient information out of the tools that receive the data, with audit trails and event verification.
- Consent manager
- Applies consent rules by US state and enforces visitor preferences before data is sent on to other tools.
- Web tracker monitoring
- Lists the trackers running on a site, flags new ones and keeps a record of the decisions made about each.
- Ad and analytics integrations
- Sends cleaned data to ad platforms and analytics tools, including Google, Meta and GA4. Audiences, DSP and warehouse links are priced as tier features or add-ons.
- Attribution and web analytics
- Web analytics, funnels and last-touch attribution on the entry tier; advanced attribution and journey views, heatmaps and session replay on the middle tier.
- Freshpaint AI
- A question-and-answer assistant over the data in the account, with campaign insights added on higher tiers.
Google Analytics
- Traffic and acquisition reports
- Shows how people reach a site or app across paid and organic channels, which pages and screens they use, and what happens in real time.
- Explorations
- Free-form analysis, open or closed funnels, path analysis, segment overlap, cohorts and user lifetime value, built by dragging fields onto a canvas.
- Attribution
- Data-driven attribution, conversion path reports and model comparisons show how each marketing channel contributes to conversions.
- Predictions and insights
- Machine learning predicts actions such as purchase or churn to build audiences, flags notable changes automatically, and answers typed questions.
- Google Ads and BigQuery links
- Imports Google Ads, Display & Video 360 and Search Ads 360 data, sends audiences and conversions back, and exports raw events to BigQuery.
Plans
Freshpaint
Pricing could not be confirmed. See freshpaint.io.
Google Analytics
Google Analytics$0
Free: reports, explorations, attribution, predictive audiences, Google Ads and Search Console links, and BigQuery export.
Analytics 360Custom
Sold through sales: intraday data within an hour, sub-properties, roll-up reporting, higher limits, up to 50 months of data and SLAs.
Common questions
Which is cheaper, Freshpaint or Google Analytics?
As of Nov 12, 2026, Freshpaint has no price we could confirm, and Google Analytics publishes no starting price.
Which has a free plan, Freshpaint or Google Analytics?
As of Nov 12, 2026, only Google Analytics has a free plan. Freshpaint does not.
Which platforms do Freshpaint and Google Analytics run on?
As of Nov 12, 2026, only Google Analytics lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.