Freshpaint vs HockeyStack (2026): which should you pick?

Pick Freshpaint if

• Fits if you market a healthcare organisation and need to keep patient data out of ad tools
• Works for teams that use Google Ads, Meta and GA4

Look elsewhere if

• Not for you if you're outside healthcare, as the site speaks only to that market
• Skip it if you need a price up front: none is published
• Tight if you want to try first, since there's no free plan or trial
• Watch out: audiences and data warehouse links are add-ons

Pick HockeyStack if

• Fits if you run B2B marketing and sales and want attribution in one place
• Works for teams on Salesforce or HubSpot

Look elsewhere if

• Not for you if you only want to count visitors
• Skip it if you need a price first, as the pricing page is a booking form
• Tight if you want to try it: there's no free plan or trial
• Watch out: you can't see the product without a demo request

Freshpaint

• No prices are published: all three tiers (Comply, Perform and Scale) are sold through the sales team.
• Built for healthcare organizations; the site speaks only to that market, not to general web analytics buyers.
• Audiences and DSP integrations are an add-on on the entry tier, and data warehouse links are an add-on on every tier.

HockeyStack

• No prices are published; the pricing page is a form to book a call with the team.
• It is aimed at B2B go-to-market teams, not at simple website traffic counting.
• Access starts with a demo request.

Freshpaint

Privacy-safe data collection

Event collection and governance controls meant to keep patient information out of the tools that receive the data, with audit trails and event verification.

Consent manager

Applies consent rules by US state and enforces visitor preferences before data is sent on to other tools.

Web tracker monitoring

Lists the trackers running on a site, flags new ones and keeps a record of the decisions made about each.

Ad and analytics integrations

Sends cleaned data to ad platforms and analytics tools, including Google, Meta and GA4. Audiences, DSP and warehouse links are priced as tier features or add-ons.

Attribution and web analytics

Web analytics, funnels and last-touch attribution on the entry tier; advanced attribution and journey views, heatmaps and session replay on the middle tier.

Freshpaint AI

A question-and-answer assistant over the data in the account, with campaign insights added on higher tiers.

HockeyStack

Buyer journey view

Shows every interaction from first anonymous touch to closed-won; the vendor says cookieless tracking captures the dark funnel.

Multi-touch attribution

Apply any attribution model and compare how each credits channels side by side.

Lift and incrementality reports

Compare exposed and unexposed accounts to see which campaigns drive conversions.

Custom reports and dashboards

Build reports on your own business logic across attribution models, scoring weights and campaign groupings, with no SQL.

Two-way data syncing

Syncs with CRM, ad platforms and warehouse, and pushes conversion data back to those tools.

Freshpaint

Pricing could not be confirmed. See freshpaint.io.

HockeyStack

Pricing could not be confirmed. See hockeystack.com.